With the improvement of everyone's awareness, many students are starting their own businesses on campus. Below is the "Campus Supermarket Business Plan" I compiled for you. It is for reference only. I hope you like it! Please click to view more details. Campus Supermarket Business Plan 1
1. Project Description
1. Site Selection:
Three meals in the normal college are downstairs, away from the competition of various supermarkets , facing the students of the normal college, the cafeteria is a place with a large flow of students. It avoids competition in the same industry and has a certain amount of personnel flow.
2. Industry type: retail.
3. Campus market environment:
The campus economic market has a wide space for development. Compared with the external market, consumer competition is small, self-employment is simple, small investment funds flow quickly, and services The majority of teachers and current students attract more students’ attention, and the marketing channels are diversified.
2. Company organization and management team
1. Personnel system
1) The store manager is responsible for comprehensively coordinating and controlling the work of each employee, supervising the work of employees, and accepting Cooperate with school health and other inspections.
2) Waiters must have a flexible mind, keep in mind the price and location of each commodity in the supermarket, obey the store manager's instructions, and cooperate with the store manager's work.
3) Cleaning staff, clean the supermarket and the entrance, accept inspection at any time, make sure everything is spotless, no dust, no stains, water, mud stains on the floor, leave a good impression on the guests, and help The waiter should pay attention to the shelf life of the food on the supermarket shelves, handle it promptly if the shelf life is exceeded, and promptly remind the waiter if the shelf life is about to expire.
4) Purchasers must be honest and honest. They are required to be able to drive, understand the flow of goods in the store, and cooperate with the waiters to ensure that there are sufficient goods in the store and no out-of-stock or out-of-stock phenomena. For foods with short shelf life, such as fruits, Bread, etc., are purchased every day to ensure the freshness of the food.
2. Management team
1) Respect the personality of service industry personnel.
2) Supervise each other. Managers supervise employees’ work, and employees can also make suggestions to their superiors for joint improvements.
3) To create a harmonious team, employees should not only feel the spirit of teamwork, but also have strict discipline to restrain employee behavior.
4) Treat everyone equally, perform their duties and give full play to their talents.
3. Competition and Cooperation
Knowing yourself and the enemy is always victorious. As a supermarket operator, you must understand the daily needs of students and provide students with maximum benefits based on the actual situation of our school. Convenient, in-depth comparison and analysis of various supermarkets in the school, so as to occupy a favorable position in business operations.
You must not ignore the information of the student group, and you must master first-hand information. Although the consumption power of the student group is generally not too high, they have a certain advantage in numbers and the benefits generated are also great, and It is necessary to continuously introduce new products to attract consumer groups, conduct timely promotions to win the favor of consumers, improve service quality, and make students happy and confident when buying.
With the continuous improvement of living standards, the pursuit of environmental protection and healthy consumption has become a lifestyle fashion, so I plan to sell some green products to ensure the physical and mental health of students. Customers come first. This is Our purpose.
4. Marketing methods
1. Brand strategy
“Campus Department Store” has an easy-to-remember name. It highlights the groups it serves and targets the campus. The teachers and classmates also pointed out the attributes of the product, which belongs to the department store category; the font of the signboard is beautiful, simple and easy to attract people's attention.
2. Prices are rough
Students generally report that the prices of goods in the school supermarket are relatively high. Most students choose to go to the supermarket down the mountain to buy goods. Although it is troublesome, it can save money. It costs a lot of money, so the route our supermarkets have to follow is the principle of small profits but quick turnover. The price should not be too high, otherwise some consumers will be lost. Of course, it cannot be too low, otherwise the profit after deducting various expenses will be low. The price is slightly higher than those at Yamashita.
According to consumer psychology, similar products should be consciously placed together, but price levels should be arranged so that consumers can choose their accustomed consumption level from comparing prices. Some new products should also be placed with On the shelves at eye level, it is easy to be discovered by consumers.
3. Promotional strategy
Launching a promotional product every day can not only attract more consumers but also generate good responses among consumer groups, which is equivalent to doing something Free advertising.
For some products that are within the shelf life and are about to expire, promote them in a timely manner. If promotion is not successful, they should be dealt with in a timely manner to ensure the health and safety of the food and do a good job in quality assurance.
V. Project Implementation Plan
Taking the customer as the center and customer satisfaction as the purpose, through customer satisfaction, we will ultimately achieve the promotion of the supermarket's business philosophy.
Before opening a store, you must do a good job in publicity, distribute questionnaires, and improve product varieties according to consumer needs.
Launch membership cards to attract customers, buy more and get more.
VI. Financing plan
1. Implement strict financial management
2. Strictly check the prices of operating products, purchase prices, receiving prices, personnel wages, Business project fees, water and electricity bills, employee benefits, etc.
3. Daily income is strictly counted and checked and recorded daily.
4. All items and fixed assets in the store must not be damaged or taken away at will.
5. After the monthly settlement, part of the salary will be distributed to employees as a bonus to improve employees’ work enthusiasm.
6. Regarding the accounts, everything must be recorded in detail, so that the profit and loss of the store can be seen at a glance.
7. Risk analysis
1. Internal management risk
Supermarket is a service industry. Only through strict quality control can we win the trust of consumers. The management is basically composed of one store owner. The company's internal staff structure is simple and management is relatively lax. It is very necessary to improve the management system and model.
2. Raw material capital risk
Although the daily flow of food is large, there are still problems with some products being unsalable, which leads to poor capital flow and serious unsalable problems. Exceeding the shelf life will be a big loss, so it is necessary to understand the market demand for each product, which is conducive to the long-term development of the supermarket. Moreover, you must have a certain professional vision when selecting food, so that you can purchase fresh, pollution-free green food.
Campus supermarket business plan 2
1. Company profile
Main business scope: various types of packaged food and beverages
Packaged food: instant noodles, cheap packaged food and Some high-end imported foods
Beverages: carbonated drinks and various instant beverages (coffee, cereal, milk tea)
Various daily necessities
Daily necessities: Toothpaste, shampoo, small boutiques, cosmetics (low-end price cosmetics and bb cream), various stationery categories
Stationery: mainly Chenguang Zhencai brand stationery and some Japanese stationery (for (For those who are picky about stationery)
2. Market Assessment
1. Target customer description: college students
2. Competitors: off-campus supermarkets and school supermarkets
3. Competitors’ main advantages: large number of products, school support, long history of development, abundant funds, fixed customer sources, and can provide customers with products and sources to choose from when shopping.
4. Competitors’ main disadvantages: fixed product model, high rent, high unit price of goods, high employee costs, inability to deliver goods to doorsteps, low product freedom
5. This The company's main advantages over its competitors: In the early stage of development, it can choose different business models, with low costs, door-to-door delivery, high product selection, and rich marketing models
6. Compared with its competitors, the company can The main disadvantages are: insufficient supply of goods, hidden dangers in operating licenses, insufficient initial capital, and hidden dangers in human management.
3. Marketing plan
1. Product: same
2. Price: specific to be determined
3. Promotion method:
(1) Membership system: Register as a member for every user who orders the company’s products. Members are bound to the points system. Points are obtained by purchasing goods. Points can be redeemed for discounts, vouchers, package purchase qualifications and Small commodities customized by our company and printed with our company's trademark and advertisements.
(2) Package system: Attaching special meanings to some special days and exclusive products, and allowing buyers to get discounts through bundled package purchases, while companies sell packages Sellers can earn more profits by purchasing additional products. For example, during the Chinese Valentine's Day, they launch a couple's package (bundled sales of roses, chocolates and couple necklaces), and also launch a membership purchase rights package with certain discounts.
(3) Festival system: During festivals, some product discounts and some free flash sales and lottery activities are launched to gain customers.
(4) Membership VIP service: Select some loyal customers and users with high spending amounts to bind them to VIP, and give them special discount purchase qualifications.
IV. Enterprise organizational structure
The enterprise will be registered as: partnership
Proposed enterprise name:
Employees of the enterprise:
Delivery staff: Hourly workers are charged 5 yuan/hour (this is negotiable). There is also a sales commission.
The business license that the enterprise will obtain
5. Other operating expenses
Advertising expenses: through cooperation with xx (fees to be determined)
Flyer advertising fee (fee to be determined)
Taobao store rent (fee to be determined)
School investment fee (fee to be determined) Campus Supermarket Business Plan 3
1. Business idea
Reasons for starting a business:
1. xx school is a fully closed boarding school. A large number of students live in the school for a week. Although these students They don’t have much pocket money, but their expenditure on snacks almost exceeds their expenditure on staple food. The snacks in school supermarkets will not be updated for a long time, resulting in a large number of students getting tired of school snacks.
2. The characteristic of our school is that there are more boarding students, and girls are the main group. Their demand for snacks far exceeds staple food, and those of us born in the 90s cannot be satisfied with a single common snack. demand, so our campus should need a new, unique snack that is in line with student trends.
People’s needs:
Teachers and students hope to buy more snacks that are not available in school supermarkets. They hope that these snacks are healthy, nutritious, colorful and affordable.
2. Project Overview
"xx" is a snack shop located on the Entrepreneurship Street of xx School. Its purpose is: to create the most fashionable snacks.
In order to further understand the development prospects of snacks on campus, formulate an effective marketing plan. We designed a questionnaire survey on snack products and conducted on-campus follow-up visits to students on campus. According to market reports, school students tend to prefer dried fruits and plums as snacks, with the highest proportion of all consumption at 34.8.
There are also some students who like pastries and meat snacks (such as mochi, pine cone mille-feuille, pork breast, and sauced duck neck), which also account for a large proportion of their consumption, accounting for 26.1% respectively. and 28.3.
Moreover, according to the survey, on-campus students go to Entrepreneurship Street at least once a week. Most of them spend an average of 0 to 5 yuan on Entrepreneurship Street each time. There are also many students who go to Entrepreneurship Street. The number of trips is between two and three times a week, and some students go more than three times a week.
When starting a business, you should also pay attention to marketing strategies. Only marketing methods that are sufficient to attract consumers can make the store business prosperous. Our store also analyzes the marketing environment, uses SWOT analysis and other methods to understand the market situation, proposes various marketing strategies in a targeted manner, uses various marketing methods to open up the campus snack market, and improves store performance while providing consumers with Better service.
3. Team department collaboration and execution
There are a total of 7 people in our store. Based on their respective specialties, we have a clear division of labor, including store manager, deputy store manager, sales clerk, buyer, price clerk, financial clerk.
Store manager——xx: He holds the position of deputy monitor in the class. He works conscientiously and has strong management and coordination abilities.
Deputy store manager——xx: She is the dormitory manager of our dormitory. She is enthusiastic, generous and decent, and has good communication skills.
Salesperson——xx: These two people have lively and bold personalities and have good communication skills.
Buyer - xx: This person has a Taobao account and has a relatively in-depth understanding of snacks. He is also a greedy person.
Pricekeeper——xx: This person has a good understanding of the market price of snacks.
Financial clerk——xx: This person is more careful and has good arithmetic skills.
IV. Campus Marketing Environment Analysis
(1) Macro-Environment Analysis
Ning xx School is a fully enclosed boarding school with an area of ??** Covering an area of ??more than 55,000 square meters, the school currently has 126 full-time teachers and 2,679 students.
Ningbo’s economic level has risen rapidly in recent years, and people’s income levels have continued to increase. While their own economic capabilities are being met, people pay more attention to the health of their diet and prefer healthy, nutritious, delicious and affordable snacks, which are beneficial to The conditions are right, which proves that we have a large number of potential consumers, especially young people who regard snacks as their staple food.
(2) Micro-environment analysis:
Our store’s consumers are teachers and students who pursue healthy, nutritious, affordable, novel and trendy snacks. Through analysis, we found that with the opening of the school’s entrepreneurship street, their demand for snacks has also increased significantly.
SWOT Analysis
Our store conducted a detailed analysis of the external environment faced by the store and its own strengths and weaknesses and came to the following analysis results:
Strengths
The food of "xx" is novel, unique, healthy, delicious, and affordable;
Our store regularly changes some new varieties every quarter, constantly innovates according to consumer needs, and meets consumption in a timely manner
xx has a strong scale in terms of personnel and capital operations, and has a group of excellent employees.
Disadvantages
Insufficient marketing experience;
Single item transportation costs are high and risks are high;
Insufficient store visibility and appeal insufficient.
Opportunities
On-campus students are in a closed state and have been living and eating in school for a long time. They are tired of the snacks in the school supermarket;
On-campus students are becoming more and more fond of those snacks. I have never eaten local specialty snacks, and the requirements for other snacks are getting higher and higher. They must not only be delicious, but also nutritious, and the price should not be too high;
The school has opened a entrepreneurship track Street can realize students’ entrepreneurial dreams.
Threats
School supermarkets often imitate the products of Entrepreneurship Street, and with strong funds, they often steal customers from Entrepreneurship Street at low prices;
Entrepreneurship Street has been open for some time, and school students are a little tired of the products on Entrepreneurship Street. If our store opens now, there will not be many customers when it first opens.
5. “xx” 4PS analysis
(1) Product strategy analysis:
Snacks and snacks include candy, pastries, meat, fish, and dried fruits , plums, etc., which are mainly divided into four categories: candy plums, pastries, meats and local specialty snacks. Most of the food in our store is packaged in bulk. Each product has its own packaging. We will provide specific packaging for various seasonal foods on specific days for free.
Specific plan:
Launch flagship products every quarter:
In addition to some popular snacks, our store also launches them according to different seasons and festivals. Corresponding food, meet the needs of orphans in a timely manner, provide services to customers, grasp market conditions in a timely manner and make accurate sales plans. If Christmas comes, our store will provide some Christmas foods, such as Christmas apples, and we will also package those foods for free.
The purchase list of the main products in the first quarter is as follows:
In the second week of product launch, we will count the favorite snacks of the students in the first week as the weekly star products and weekly products. Sales champion, make better choices for students.
We will launch holiday special products at regular times (holidays, etc.).
Based on the students’ love for snacks in the first quarter, we made corresponding adjustments and changes, and carried out promotional activities for some snacks that were not particularly popular. Carry out timely replenishment of some small snacks sold.
1. Launch preferential services every Friday:
Every Friday, in order to put more new foods on the shelves, some foods have to be taken off the shelves quickly. Our store launches a weekly discount strategy, which not only allows customers to enjoy discounts but also reduces hoarding of goods.
2. Holiday promotions:
During holidays, the Japanese store will give away some exquisite small gifts to customers who frequently visit our store.
(2) Distribution and purchase channel strategy:
1. Our store adopts online shopping, ordering items from the portal website to obtain food from all over the country, and then direct sales in the school to Reducing inventory lowers commodity costs. Another feature of our store is that all packaging bags are made of newspaper paper bags (reusable bags) to promote environmental protection.
2. Purchase channels:
Specialized purchasing personnel regularly search for new products online to ensure that the purchased food is novel, complete and diverse, and fully meets the needs of students. , and ensure the timeliness of food supply. We promise to purchase food through our buyers to compare products with the lowest price.
(3) Pricing strategy analysis:
Since food prices vary, and food is sold on campus, prices cannot be set too high or too low. , a price that is too high will discourage consumers, while a price that is too low will make businesses unable to generate profits.
Therefore, we have decided to increase the prices of individual products (such as fluorescent lollipops) appropriately, but the profits we earn will never be too much. We promise to put the interests of our classmates first. .
For some foods with high purchasing costs (such as shredded squid and dried pork), the price we determine will only be 5-10% higher than the cost. This ensures the store’s customer return rate without placing too much financial burden on students.
(4) Promotional mix strategy analysis:
Promotion is an indispensable way for stores to expand sales and increase performance. It is a marketing method that always implements the entire sales activity. , the quality of promotion methods is directly linked to sales. Therefore, having a good promotion strategy is equivalent to having a successful start.
Our store offers Friday promotions, holiday gifts, buy more, get more, and other preferential services. Launch a series of flagship products every week and promote these products by putting up posters on Entrepreneurship Street.
Sales promotion: Small gifts will be given to customers who purchase goods in our store during holidays.
6. Financial Analysis
1. Financing method:
This store is invested by 7 of our like-minded roommates, with an estimated total investment of 2,000 yuan, and the school provides the space Water, electricity, etc. join the store in the form of shares and make profits in the form of dividends.
2. Start-up costs:
Fixed assets: 100-200 yuan for electronic scales
Expected publicity expenses: 50-150 yuan for flyers and advertisements
Expected restocking fee: 1,000 yuan for snacks
Other expenses: 100 yuan for kraft paper bags (reusable bags)
1,050 yuan for unforeseen charges for emergencies
The total start-up cost is 2,300 to 2,500 yuan
3. Operating costs:
Water, electricity and rent are provided by the school
4. Economic value of unit cost:
5. Annual sales forecast:
We drew the following conclusion by making a table: We will sell 70% of all the goods in the store, and the estimated net profit is 5398.5 yuan.
Net profit 5398.5 yuan
7. Financial ratios:
Return on investment = net profit/start-up cost × 100 = 5398.5/2400 × 100 = 199.7
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Payback period = founding cost/net profit = 2400/5398.5 = 0.50 years
8. Risk analysis and avoidance plans
1. Risks with higher costs.
Risks with higher costs mainly include procurement costs and operating cost risks. The risk of procurement costs is mainly related to sales volume. However, at the beginning of the business, since we did not know whether customers like this kind of food, our procurement costs will not be too large, and as long as we have good social relationships, this problem can be easily solved.
Our purchasing channel comes from the Internet. Since many people in our dormitory have Taobao accounts, and one of them is Diamond Level 3, we have certain advantages in purchasing snacks and operating costs. The risk comes from the price of goods. Because we enjoy the school’s preferential entrepreneurial policies, rent, water and electricity, decoration and furniture are all provided in the form of shares in the school. In addition, our staff are all students, so the operating costs are low. , so the price of our products will be cheaper than outside.
2. The risk of no one buying in the early stage of opening. We will publicize by distributing flyers to all classes and offices in the school and posting posters in places where school personnel are concentrated. We will also use various preferential activities to attract teachers and students to the store as soon as possible.
3. If the food tastes bad, there is a risk that it will not be sold, so we decided to conduct timely promotions to reduce product hoarding and reduce inventory. We sell them at reduced prices, or buy one get one free, or give small gifts to reduce the retention of goods, or circulate them for processing and sell them at reduced prices to reduce the risk index.
9. Public welfare plan
The establishment of our snack shop received strong support from the school, so in order to give back to the school, we would like to thank the school for giving us an opportunity to exercise. Our store will donate 5% of its annual income to Ningbo Economic and Trade School, and will provide warm-hearted services in the school from time to time to help students who are both good in character and academic, but whose families are in difficulty. And a "Snacks to Orphans and Widows" activity will be carried out regularly during the semester, and a variety of delicious snacks will be delivered to teachers in conjunction with class group activities.
10. Project Evaluation
Based on the above analysis, we believe that the entrepreneurial project we selected to open a snack shop not only has low investment, low risk, low cost, high profit return, It has advantages such as broad market prospects. It allows customers to enjoy delicious, healthy, nutritious and affordable snacks while maintaining a nutritious and healthy body. It is a simple and meaningful entrepreneurial project that is very suitable for those who have no experience but are enthusiastic to start a business. of us. I believe we will be able to do a great job!
Conclusion
As a snack shop, "xx" actively changes itself and stands at the forefront of the market in the competition on campus. In the years to come, we will witness this far-sighted decision together. The future is like the gorgeous fireworks, the icing on the cake and infinitely charming! Campus Supermarket Business Plan 4
1. Market Analysis
1. Feasibility Analysis
Fruit, a mass consumer product, has gradually transformed into a daily necessity. An important part of the daily consumption of the public. As our school continues to develop, the size of our students is getting larger and larger, with the number of students on the East Campus being about 15,000.
The huge number of students will inevitably bring huge demand for fruits. According to my survey, many students have the habit of eating fruits at home, and they also have the desire to do so at school. However, there are few fruit shops around the school and they need to buy them outside, which is very inconvenient.
2. Competitive Analysis
Currently there are four merchants selling fruit on our campus, which are located downstairs of each dormitory building. These fruit shops mainly use the space near the student dormitories. Due to this geographical advantage, and because it was originally in a relatively monopolistic position in the school, the price is more expensive than ordinary products, but the sales volume is still good.
The merchants at the east gate of the school mainly sell in the form of stalls. There are about seven to eight merchants. These merchants also have strong geographical advantages.
First of all, they are mixed with the snack street at the east gate of the school. Students often buy some fruits when they go out to eat. Furthermore, the fruits from these merchants are cheaper than those in the school. , the varieties are more diverse and the fruit quality is relatively better.
The two types of merchants listed above are both well-established, have a fixed customer flow, have a relatively good foundation, and are highly competitive.
2. SWOT analysis of a fruit shop opened by students at the University of Finance and Economics
Strengths
Since the entrepreneurs themselves are college students, they clearly understand the needs and psychology of college students. It is easy to find the psychological appeal points of college students, which is the most important advantage.
First of all, like other businesses that open fruit shops on campus, our fruit shop is close to the dormitory, making it convenient and quick to purchase. Furthermore, in terms of business channels, we will develop new purchasing methods, open a WeChat platform for ordering, and provide door-to-door delivery services, which are not available in other campus fruit stores.
In addition, our entrepreneurship is supported by school policies. The University of Finance and Economics has established a college student entrepreneurship incubation base. We can rent school shops at a lower price, thus gaining a cost advantage.
Finally, as students of this school, our social circle can also bring us good benefits and influence. We can promote our fruit shop in our classmates, so that we have other friends. Campus fruit stores have unparalleled customer flow advantages.
Weaknesses
First of all, lack of entrepreneurial experience is our biggest shortcoming. We need to develop new purchase channels, coordinate relationships with all parties, promote products, and attract customers. This It is a big challenge for those of us college students with less social experience.
Furthermore, entrepreneurial capital is also a very important link. For us, although we can apply for entrepreneurial funds from schools, the available capital flow is difficult to meet the development speed of the fruit shop in the early stage.
Finally, there are already four fruit shops in the school. Our development speed in the early stage may be limited, which poses a challenge to our funding situation and also poses a greater threat to our market share. threats.
Opportunities
In terms of the service positioning of the campus fruit store, it mainly consists of two parts. One is the traditional store fruit sales service, and the other is the use of WeChat, Weibo, etc. Promote the use of online fruit sales services, and the latter is still blank in our fruit sales market, which gives us a great opportunity to try.
Threats
The competition is fierce. If the profit situation is good, it can be easily imitated. Moreover, the campus fruit store is a small-scale individual business, limited by financial conditions. In a short time It cannot occupy all the market, so it is likely that late followers or imitators will swallow up most of the market. This is the biggest and most serious threat.
3. Marketing Strategy
Product Pricing: As mentioned earlier, our fruit store may have a better cost advantage, so in the early sales, we will try our best to If possible, in line with market pricing, adopt a small profit but quick turnover strategy for marketing, which can not only attract customers and occupy the market as soon as possible, but also prevent early financial problems from being too tight.
Sales channels: a combination of fixed store sales and online marketing. The core difference between the two is fruit quality and service quality. In the sales process, we will focus more on online marketing. This marketing method is low-cost, conforms to the living habits of college students, and has greater room for development.
As mentioned earlier, sales on the WeChat platform are a strong competitive point for us. This method of "ordering via WeChat - door-to-door delivery - cash on delivery" will effectively support the sales of our fruit store.
Promotion strategy: As a small-scale individual entrepreneur, I will definitely not do some large-scale commercial advertising activities, so online promotion and general advertising leaflets have become the main force of my store promotion.
Specific operations include online promotion on school posts, forums, and various school official Weibo accounts, distributing advertising leaflets on campus, and further creating billboards on school bulletin boards and other places.
Another extremely important promotion is the concept promotion of the fruit store. The concept of our campus fruit store is to respect quality first, including fruit quality and service quality. We must inform consumers of this concept , one is to promote our foothold, and the other is to establish brand awareness for consumers.