Introduction to Bar Entrepreneurship Projects
As the most unique entrepreneurial project suitable for young people, bars have made many people start to make plans in this regard. So how to start a business in a bar?
Introduction to Bar Entrepreneurship Projects 1
A distinctive bar does not lie in its size, but in its excellence: distinctive music, distinctive performances, The unique atmosphere and unique activities will naturally make the bar business popular. To open a small bar with special characteristics, the investment is about 500,000 yuan, the monthly gross income is 150,000-200,000 yuan, and the monthly net profit is 50,000-70,000 yuan.
Successful Cases
Ms. Luo was originally the person in charge of an early childhood education institution. In March 2005, she invested 400,000 yuan to open this institution for young people on Renmin North Road, Luohu District. A dating bar for young white-collar workers called "People's Avenue" where white-collar workers can socialize. Due to its clear positioning and distinctive features, the current monthly turnover of this small bar with an area of ??less than 300 square meters remains at around 150,000 yuan.
Speaking of opening this white-collar bar, Ms. Luo said it was purely accidental. At first, I just wanted to find a place for friends to gather. Later, the bar became a place for young white-collar workers to meet freely and connect young friends with "free blind dates". More importantly, Ms. Luo's accidental investment turned into an investment project with huge returns. Currently, Miss Luo is preparing to open franchise branches in the city based on the needs of customers and the market, and will "replicate" and promote this model throughout the city.
Ms. Luo said that the main cost of the bar is the decoration cost; the second one is the rent; staff wages and maintenance costs follow closely, such as electricity bills. It is understood that the reason why new bars are increasing in Shenzhen is because there is still profit: if a bar has characteristics, reputation and taste, the minimum cash flow per day is several thousand yuan, and the maximum is It can reach tens of thousands of yuan. According to Ms. Luo, some well-run bars in Shenzhen can earn millions a year.
Main target customer group: young white-collar workers
Ms. Luo introduced that since the bar has been positioned as a place for young white-collar workers to communicate freely, it implements a free consumption policy for all ladies who enter. This attracted a large number of white-collar female consumers. The joining of these white-collar women attracted more white-collar men to spend money in the bar. At present, the main customer group of bars is unmarried young white-collar workers aged 22-35. Since bars often organize some communication and social activities, they virtually provide a very good free dating platform for urban young people who are eager to communicate, so they are very popular among these young white-collar workers. Since its opening, the five private rooms of the bar have been full almost every day, and reservations are required for consumption.
The key to success: characteristics and location
The operator’s ideas determine the characteristics of the bar. In addition to working hard on the decoration of the bar, the soft environment of the bar including business features and even music are very important. Therefore, in addition to hiring professionals to be responsible for the daily management of the bar, Miss Luo is also the first bar in Shenzhen to introduce a free consumption policy for ladies entering the bar.
At the beginning of its opening, Ms. Luo took the low-price, popular route in view of the fact that the consumption level of bars in Shenzhen was generally high. It's only 10 yuan to drink a beer in the lobby. At the same time, a series of socializing activities were organized, and young white-collar friends from some units were regularly invited to organize gatherings in the bar. It quickly gained popularity, and many young friends even came from outside the country. The bar has mostly repeat customers.
Ms. Luo is very satisfied with the location of Renmin Avenue Bar: It is located near the Honghu Walmart business district. There are basically no other distinctive bars nearby. The transportation is very convenient and there are plenty of parking spaces. , which is also a very important advantage for Shenzhen where parking spaces are tight.
Expert opinion
Mr. Zou Tao, a senior venture capital consultant and the chief entrepreneurship consultant of Zou Tao Entrepreneurship Consulting Agency, known as the "brain bank" for private entrepreneurship, believes that for a bar , if you want to operate well, in addition to having your own unique and non-replicable characteristics, you also need "the right time, the right location, and the right people." Anyone who is used to playing in bars knows that as far as small bars are concerned, "people" are the soul, and the boss's personality and business principles should be the key to maintaining regular customers and attracting new customers. Introduction to Bar Entrepreneurship Projects Part 2
(1) The store wants to form a style positioning
As a bar that is a good entrepreneurial project, its style, style and atmosphere are the key to its survival and development. Powerful hardware. What I want to create is a "European and American style bar". The people we are facing are the customer base composed of trendy and fashionable people born in the 80s and 90s. Let customers who come here get what they want, and even get what they didn't expect. Unexpected things always enhance people's freshness and surprise. The style and atmosphere of the bar are completely enhanced and exaggerated by the refinement of the store and the combination of background music.
(2) Selection of store address
In fact, no matter what type of store you choose, you want to be located in an area with a large flow of people and a developed economy. But in fact, the area that is perfect in all aspects has already been seized by other types of businesses. After a long period of exploration and development, it has become a prosperous economic zone. As a result, housing prices are high and costs are high. Higher costs are cutting into profits, so I am not prepared to choose an economically developed area as the location of the store. I am looking for a 90㎡-100㎡ store as the location for my store. Most of the people gathered in this business circle are young people born in the 1980s and 1990s who have a certain amount of discretionary income. They are fashion sensitive and passionate about pursuing fashion. There is an ancient book saying: To do things, you need the right time, the right people, and the right location. We must have patience and spend money to solve the important factor of location.
(3) Selection of supply sources
There are four major categories of alcohol in bars: draft beer, foreign beer, foreign wine, cocktails, and soft drinks. In addition to alcohol, of course, there are also necessary Dried fruit foods. First of all, I chose Harbin draft beer because Harbin beer has a very good reputation in my country and ranks first in taste and comfort. Secondly, for the sources of foreign beer, I choose the United States, Germany, and the United Kingdom as the main components of beer. Next is foreign wine and cocktails. Foreign wine does not need to be of various types. Only the relatively classic VODKA and WHISKEY are introduced, such as ABSOLUT VODKA, SKYY VODKA, TEQUELA VODKA, GORDON's VODKA and Jack Daniel's whiskey, Jim Beam whiskey, Black Lable whiskey, Red Label Whisky, Chivas Recal Whisky, etc. The preparation of cocktails requires professional bartenders, who not only have high-profile and precise techniques, but also constantly introduce new ones to meet the requirements of fashionable people who like to try new things. The types of soft drinks are divided into ready-to-drink types and prepared types. Ready-to-drink types include mineral water, Sprite, Coke, Zero, Watsons tonic water and soda water, energy drinks Red Bull, Bolux, etc.; prepared types include coffee, milk tea, Hot chocolate, various juices, scented tea, etc.
(4) In-store decoration, display furnishings, publicity methods and business methods before and after the official opening
Every good entrepreneurial project store must have its own characteristics, and my bar is aimed at I am a fashion person born in the 80s and 90s, so the decoration in the store is based on European and American simple atmosphere, with red and black as the main colors, and soft yellow lighting, so that once people enter, they will feel infinitely comfortable and at home without losing the sense of comfort. Stylish and approachable. The displays in the house are all decorative furnishings with full sense of design. As time goes by, commemorative celebrity collections are continuously collected.
The publicity method of this bar should be to gather people in a targeted manner, in department stores such as Paris Printemps, Zhuozhan, Guoshang, Eurasian Commercial Capital, Yatai Fuyuan, etc., as well as in small shops where trendy people gather, such as Guilin Luxiangzi, Chongqing Luxiangzi and other places. Carry out the publicity method of "universal selection and focused training".
As a good entrepreneurial project, bars are an industry surrounded by fashion elements and require constant updates and innovations. Only in this way can we retain customers quickly and better. Because the characteristic of young people is that they accept new things quickly, so in such an industry, it is even more important to have the awareness of continuous innovation. If you want to make a good bar, you must have the pressure to innovate and accept new things from various channels. Introduction to Bar Entrepreneurship Projects Part 3
The first part is market analysis
As a standard model of Western wine culture, bars have been introduced into our country and have gradually entered people's lives and city streets. With the continuous improvement and improvement of people's living standards, the bar industry has entered an era of prosperity. The rise and prosperity of the bar industry are closely related to changes in China's overall economy, society and culture. The economic belt of the bar industry has become the main force in China's leisure consumption industry.
Part 2 Products and Services
Through my understanding and deepening of the current bar industry, I summarized the existing market conditions of the following related industries. First, let me analyze the current development background. At present, under the influence of economic globalization and regional economic integration, strengthening international and intra-industry exchanges and cooperation with the goal of mutual benefit and win-win has become the primary issue facing our country's lawyer industry. Therefore, we need to implement it. In such an era of rapid economic and cultural development, receiving and introducing new projects and industries is a powerful opportunity to promote business development. A hot development opportunity answers the phrase "come on, go on". Therefore, when the bar industry is in a mature stage, we must seize the opportunity and keep moving forward before the trend subsides. There is a saying among Jewish businessmen called "the bottomless pit of mouth merchants", which means that bars have unlimited development prospects and profits. Secondly, it is the current situation and development trend of the bar industry. With the establishment of the socialist market economy, competition in bars has become increasingly fierce. The current competition in bars can be said to be all-round and diversified. They are not limited to a single model, including the bar's business route, business model, market positioning, investment methods and organizational form, etc. It can be predicted that the current situation of bars will not change much in the short term. This is different from the situation in the early stages of reform and opening up, and is also related to the overall economic environment. People's economic income and consumption concepts determine the pace of development of bars. Today's economic trend is obvious. People's incomes are increasing, disposable income is increasing year by year, and people are beginning to learn to enjoy life and consider it an indispensable pastime in life. Therefore, the development trend and momentum of bars are very good.
Through the above analysis, in order to carry out business in an industry, several basic elements are already in place. In the current context where the bar industry has successfully passed the initial stage, successfully entered the development stage, and successfully become a mature part of the business chain, the implementation and execution of this business plan is necessary and socially beneficial.
The third part is the key element of entrepreneurship
(1) The store wants to form a positioning style
As a bar, its style, style and atmosphere are It survives and thrives on powerful hardware. I want to build a "European and American fashion bar". We are facing a customer group composed of fashionable people born in the 80s and 90s. Here, customers can collect real-time, latest European and American fashion information, covering various aspects such as clothing, food, housing, transportation, as well as celebrity trends and the latest fashion information. Let the customers who come here get what they want and what they don't expect. Unexpected things always enhance people's sense of freshness and surprise. The style and atmosphere of the bar are completely set off and rendered by the combination of in-store sophistication and background music.
As for the name of the bar, I named it Nine O'Clock.
The name "LIFE" has many dimensions and is very important to people. I personally like the number 9, in my mind. The next best thing to perfection and first place. To be honest, I don’t like being first.
First, if I'm stupid, I really have the best of my ability. Secondly, when you become number one, your biggest enemy is yourself. The most overlooked and terrifying enemy, whether it is a business or an individual, is also yourself. Either stop and wait for others to surpass; you are arrogant, which ultimately leads to failure. So the name I gave it means ‘you can stay away from number one, but you must always pursue the best’. Always maintain this balance, survive in difficulties and cracks, and always have the fullest enthusiasm and energy.
First, select the address of the store.
(2) Selection of store address
In fact, no matter what type of store it is, it hopes to be located in an area with a large flow of people and a developed economy. But in fact, areas that are perfect in all aspects have been occupied by other types of businesses. After long-term exploration and development, it has become a prosperous economic zone, so high housing prices and high costs are cutting into profits, so I do not plan to choose an economically developed area as the location of the store. Similarly, I would not choose a place similar to a "Bar Street" or other bar gathering place, although normal development competition must follow this principle. Only competition can lead to development. But I believe that customers' targeted choices can directly impact the customers themselves. Without strict customer orientation, there is no need to follow the trend of economic prosperity. So I would choose a location where hipsters gather, neither in the city’s commercial center nor in a bar gathering place. So I chose a business district with the intersection of Longli Road and Tongzhi Street as the center and the surrounding crowd density as the radius. I want to find a store with 90 to 100 square meters as the location of my store. Most of the people in this business district are young people born in the 1980s and 1990s who have a certain amount of disposable income. They are fashion sensitive and keen on pursuing fashion. They regard keeping up with world fashion trends as an integral part of their lives, so this type of people is very suitable for the customer positioning of my bar. I estimate that the storefront rent is affordable within 4,500/month, and the rent is high. Introduction to Bar Entrepreneurship Projects Part 4
The business philosophy of Lanqiu Music Bar: elegant music, comfortable environment, a place where high-end people and intellectual beauties from Hong Kong and Taiwan, foreigners stationed in Chongqing and local people hang out. Coming to Lanqiu represents a symbol of taste, status, elegance and high-end.
First, make an article around this business positioning. The most important thing is how to attract intellectual beauties who are willing to come to this Lanqiu subconsciously or subjectively. Because in Chongqing or anywhere in the country, if you are in the bar industry and you can make a fuss about beautiful women (especially intellectual beauties), then the probability of success will be very high.
2. How to embed a company’s unique culture: The business model can be copied, but the company’s unique culture cannot be copied. First, where does your product come from, that is, your shareholder structure and Where the operation team comes from, it creates a different feeling in the hearts of the customers. A popular metaphor is that this bottle of red wine is worth the price I am here. (For example, Manji Dessert comes from Hong Kong. Although the price and portion are not very generous, customers will think that it is just that expensive because it is a well-known brand from Hong Kong).
3. Build a tasteful music bar: Your investors and operating team are very critical. This will give many people the impression that the shareholders and operators are from Hong Kong, which will definitely give people a different feeling and association. Same. Including further development of chain operations in the future, brands from Hong Kong will definitely promote brand development and cultivation. Assumption: If the shareholder structure and operating team are from other places or founded by local people, the influence and communication power will be relatively low, which will be a great obstacle to future chain development and franchising. You have to highlight not only the music and environment, but also your service. The service concept from Hong Kong has always been recognized by many people. They are professional, dedicated and responsible.
Fourth, after finding a suitable Hong Kong operation team to participate in management, register a joint venture brand enterprise to prepare for future chain development, including website recommendation, construction, and registered trademarks and other related brand operations. It is very important, so when choosing a name, it must be easy to understand and remember. Lan Qiu is just a tentative name.
A: Marketing plan for the target customer groups of Lanqiu Music Bar
For some target consumer customers, can this place meet my needs and can I meet me by chance? What kind of people do you want to meet? What kind of people will you come here?
1. For intellectual beauties: What attracts them to come here is the investors in this place
Both the operator and the operator are from Hong Kong. I also heard that the people who appear here are some successful Hong Kong investors, successful people who have developed in Chongqing and local high-end people. There are irregular high-end bachelor parties here. The music and environmental services are first-class. Since you want to go out for fun, then go to this place to have a look. Maybe you can meet some high-end friends in the business world here? Whether it is subconsciously or subjectively, they must have this feeling. idea. Cultivate these people to become fans of Lan Qiu.
2. For real high-end people and pseudo-high-end people: First of all, the age of these people (men) should be
above 35 years old, have certain social experience and experience, and have certain social experience. consumption power, what they pursue is a kind of ideological or visual ambiguity, because this ambiguity will make them completely relaxed, and even the concentration of hormones will be increased when they come to Lanqiu. This will give you great satisfaction both visually and mentally. This is the so-called psychological potential romance. Most of them don't like noisy places, they like comfortable and quiet places with some background music, they don't like very wild girls, they like intellectual girls, they like girls with quality; the focus that attracts these people is here, it must be It is necessary to let this group of high-end people know through various channels that the above types of girls often appear in this jazz music bar. In this place, not only elegant music and elegant environment can also lead to potential romantic encounters.
3. For special groups who are in a special stage and have certain spending power: Can this place allow me to relax and get short-term comfort? The so-called special stage here refers to a person During that period of frustration and loss. The so-called special groups with certain spending power are those who are high-end gold-collar workers or resentful women, high-quality single men and women, and people who are in a stage of emotional confusion. Because if these people do good marketing, they will spread virally. "Viral communication uses the principle of word-of-mouth communication among users and can spread as quickly as a virus. Since this kind of communication is spontaneous among users, there is almost no cost." The motivation for these people to come is our theme feature , music, reputation, environment, transportation.
B: Some other marketing creative selling points:
1. Flowers in Lanqiu Music Bar: You can see flowers everywhere in Lanqiu Music Bar every day, especially in private rooms The flowers are always in bud.
2. The restroom of Lanqiu Music Bar: You can tell what kind of enterprise it is by looking at the restroom of a company. Therefore, special attention should be paid to the restroom of Lanqiu. In addition to being clean and fragrant, its selling points are: How can I make people forget about it, because this may be the best place to strike up a conversation, and it is possible to meet the lover of my dreams and potential romance here.
3. The VIP private room of Lanqiu Music Bar: its characteristic is that it will show your identity and taste. In the fragrant VIP private room, you can be private when you want to be private, and show yourself off when you want to, drinking red wine and smoking a cigar while looking at the beauties outside the window. (The glass windows can directly see out and in)
4. The outdoor features of Lanqiu Music Bar: high-end seafood barbecue and dark beer from Germany. This is definitely a place to show off too.
5. Irregular high-end single parties at Lanqiu Music Bar: This kind of party must be private and high-end, and adopt the method of registration and ticket sales. Both men and women need to buy tickets, and tickets are free for members holding VIP Diamond Cards. Business as usual.
6. VIP card sales at Lanqiu Music Bar:
(1) Buy a silver card for 5,000 yuan and get 1,000 yuan free, 75% off
(2) Buy Get a gold card of 10,000 yuan and get 3,000 yuan, a discount of about 77%
(3) Buy a platinum card of 20,000 yuan and get a gift of 8,000 yuan, a discount of about 71%
(4) Buy a diamond card of 50,000 yuan Get 25,000 yuan for free, a discount of about 66%
7. The official Weibo and website of Lanqiu Music Bar: Use the official Weibo and website to promote the concept and philosophy of the jazz bar and cultivate some loyal fans.
8. The positioning of Lanqiu Music Bar: theme violin on Monday and Tuesday, saxophone on Wednesday and Thursday, jazz band and singer singing on Friday and Saturday, high-end parties and irregular dance performances on Sunday.
9. From time to time, some celebrities from Hong Kong, Taiwan and Mainland China who meet the positioning of Lanqiu Music Bar will be invited to perform, and we will only receive some high-end people who come to Chongqing.
10. Maintain good cooperative relations with the news media. ;