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Relationship between Xiaomi Youpin and Xiaomi
Xiaomi Youpin belongs to Xiaomi Company, which is a boutique shopping platform of Xiaomi Company and a part of Xiaomi's "new retail" strategy. Relying on the Xiaomi ecological chain system, using the Xiaomi model to make consumer goods.

In addition to some of Xiaomi's own products, the products inside have also introduced third-party brands, also known as OEM products, which are labeled with Xiaomi's logo and then sold. It basically covers all aspects of life, such as daily necessities, catering supplies, stationery, toiletries and so on.

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Business philosophy of Xiaomi Youpin

Xiaomi Youpin adheres to the concept of "touching people's hearts and being kind in price" of Xiaomi Group, and is committed to providing consumers with products with high cost performance, scientific sense and high quality.

Xiaomi Youpin takes the brand concept of "having a better life and better choices". Be a selected e-commerce, carefully select good quality goods, streamline the number of goods, and build a boutique shopping platform. Through Xiaomi's products, Xiaomi's ecological chain has better touched every corner of our lives.