Hu Weiwei, the founder of mobike, has a typical entrepreneurial experience, which is very instructive. You can gain a lot of practical knowledge by looking at the successful experiences of similar celebrities.
Hu Weiwei, female, was born in Dongyang, Zhejiang Province in 1982. She has no prominent family background and is just a girl from an ordinary family.
She graduated from the Department of Journalism in zhejiang university city college, which belonged to three universities in that year. There used to be many such three universities under the name of famous universities.
After working in the automotive media industry for almost 1 years, Hu Weiwei's salary is just over 1, yuan, which is not a big progress, even lagging behind many ordinary people in the workplace.
her first turning point in the workplace occurred in 213, when she went to the United States to attend a consumer electronics show. This experience greatly broadened her horizons and made her realize that high technology would have a far-reaching impact on the future of the automobile industry.
So, after returning from the United States, Hu Weiwei suggested to her boss to open a new column of "Automobile and Technology", but her boss didn't realize that high technology would have a great impact on the future of the automobile industry.
So, the boss not only didn't take her advice, but also asked her sharply, "Where did the advertising revenue come from?".
2 The work was not smooth, and I started my own business
Since then, Hu Weiwei's work concept has been in great conflict with the boss's, and his work has become more and more uncomfortable. After all, no matter how good her idea is, she can't help it if people don't agree.
After a period of forbearance, in 214, Hu Weiwei quit his job and started his own business. At first, her entrepreneurial project was not mobike, but a geek car.
this is an automobile new media company, which specializes in reporting automobile news information. In other words, she is doing her old job.
In this line of work, she can often come into contact with all kinds of people engaged in the automobile industry and entrepreneurs related to automobiles. In order to report relevant news more deeply and study better, Hu Weiwei often introduces some entrepreneurial teams related to automobiles to investors in the automobile industry.
in November 214, Hu Weiwei took Chen tengjiao's entrepreneurial team to meet Li Bin, a big shot and venture capitalist in the automobile industry.
Chen Tengjiao wanted to make an intelligent motorcycle, but Li Bin was not interested in this project. However, Li Bin suggested that they should enjoy bicycles without piles, and he also thought of the name "mobike" for the project, with the Chinese homonym "mobike".
Although Chen Tengjiao thinks this suggestion is very good, he is worried that * * * enjoys bicycles with many difficulties in operation and management, and its profitability is biased. So he has little confidence in this project, but he is still willing to participate in it.
Three men help each other behind their backs
At the same time, Hu Weiwei, who is on the side, is very interested after hearing Li Bin's suggestion. She thinks this project is very promising.
Li Bin is the chairman of Easy Car Company, worth billions. He was preparing to establish Weilai Automobile, so he didn't have the energy to enjoy cycling.
Li Bin saw that Hu Weiwei was very interested in enjoying cycling, so he said to her, "Hu Weiwei, why don't you join in?" Hu Weiwei readily agreed. Li Bin also invested 1.46 million yuan in this project.
in January 215, Hu Weiwei formally established Beijing mobike technology co., ltd in Beijing. After that, the first thing she needs to do is to design "mobike".
because it is a bicycle, in order to ensure durability, the conditions to be met include that the chain will not fall off, it can withstand the wind and rain, it has advanced intelligent locks, and car parts do not need to be replaced within four years. Such high quality requirements have scared off many bicycle manufacturers.
after several months' struggle, the prototype of mobike has never been built. Chen Tengjiao saw the difficulties of this project, decided to quit and set up another portal.
This is another major blow to Hu Weiwei, because Chen Tengjiao's team is good at design. As soon as they left, Hu Weiwei immediately became army of one.
But Hu Weiwei didn't back down. She really felt that the project was very good. How could she not do it when she encountered some difficulties? So she continued to stick to it.
Hu Weiwei once said in an interview with the media: "Actually, I am not a particularly ambitious and ambitious person, but I am one of those people-if I have an idea in my mind, it is like planting a seed, and then it will keep sprouting. If I don't do it, I may not accept it. So I have been pushing myself to do this. "
In June 215, Chen Tengjiao, who left the mobike project, has designed his own light passenger motorcycle, but at this time, Hu Weiwei still failed to design the mobike.
Hu Weiwei is not idle. She is constantly on the move, personally going to major factories to see materials, looking for different designers, and designing a number of schemes back and forth. It was not until the appearance of Wang Chao that things took a turn for the better.
Wang Chao has very experienced design experience, and he is very interested in the project of * * * enjoying bicycles. It took him several months to design a very excellent mobike.
in early November 215, the prototype of mobike was born. However, the cost rose from the original planned 8 yuan to more than 2, yuan, which directly led to the company's lack of money.
In the absence of subsequent investment funds, in order to keep the project alive, Hu Weiwei once relied on loans to continue his life. Later, with the help of Li Bin, Joy Capital made a round of investment in mobike, with a total investment of US$ 3 million.
4 It was difficult at first, but you insisted
In the process of producing mobike, Hu Weiwei also encountered many difficulties. Because she plans to produce only 2 cars in the first batch, such a small order, and her requirements for production quality are very high, the asking price of the production factory is very high.
In desperation, Hu Weiwei had to rent an idle workshop in the suburbs of Wuxi, and recruited some people to start their own production.
According to AI Finance & Economics, in order to save money, many parts are purchased online. The first 2 smart locks were assembled by Hu Weiwei and his colleagues with a knife and glue, then painted and screwed.
at the end of November 215, the first generation of 2 mobike vehicles came out, and one month later, it began trial operation in Shanghai. Thirteen hours after the bicycle was put into operation, all the vehicles were taken away. Hu Weiwei stayed up all night that night, staring at the background, and the bicycle finally stopped in five or six urban areas.
the trial operation didn't go smoothly, and soon a lot of problems hit. Some people reported that the customer service phone couldn't get through, and Hu Weiwei temporarily recruited more than 2 customer service; Some people reported that they could not get a refund, and she deployed and modified the back-end system overnight.
With the progress of the project, there are more and more management problems, but management is a relatively weak place in Hu Weiwei.
So, with the help of Li Bin, Wang Xiaofeng, with senior management experience, joined mobike at the end of 215, and served as co-founder and CEO, holding the real power of the company.
Hu Weiwei is the president, and she needs to report to Wang Xiaofeng. The reason why this happens is that Hu Weiwei is relatively weak on the one hand; On the other hand, because Li Bin is an investor, he has a great voice.
since then, after several months of trial operation, all aspects of the work have been improved. On April 22, 216, Beijing mobike Technology Co., Ltd. held a press conference in Shanghai, officially announcing the landing of mobike service in Shanghai.
at that time, * * * enjoying bicycles became a very hot industry, and a large amount of capital began to pour in.
5 Capital promotion, flourishing
In August, 216, Joy Capital and Panda Capital made a series B investment of 1 million US dollars in mobike;
In September of the same year, Panda Capital, innovation works and Xiangfeng invested in mobike in the B+ round of tens of millions of dollars.
In October of the same year, more than 1 capital institutions made a series C investment in mobike, with a total investment of more than US$ 1 million.
driven by capital, mobike has quickly become a leader in the industry.
At the same time, the competition is extremely fierce. At that time, dozens of enterprises were doing bicycle enjoyment, including Wukong Bicycle, 3Vbike Bicycle, Machimachi Bicycle, Xiao Huang Bicycle, Xiao Lan Bicycle and Xiao Ming Bicycle.
On the street, all kinds of colorful bicycles are dazzling.
in January p>217, mobike and Foxconn reached a strategic cooperation, which solved the supply chain problem in mobike, and could produce more than 1 million bicycles every year.
in late 217, the bicycle industry in * * * began to reshuffle, and many enterprises operating * * * bicycles closed down one after another. Even in mobike, there were many operational problems, including high maintenance costs, stricter supervision and low profitability.
although mobike received more than $1 billion in investment in 217, it has hundreds of cities, and the consumption of funds is also amazing. Due to serious financial problems, mobike Company began to lay off employees in November 217.
6 cash out and live a chic life
On April 23, 218, Meituan acquired mobike for $2.7 billion. Wang Xiaofeng, CEO of mobike, was kicked out and Hu Weiwei, founder, was re-appointed as CEO of mobike.
on December 23rd, 218, Hu Weiwei resigned as CEO of mobike for personal reasons, and cashed in RMB 1.5 billion to leave mobike.
After mobike's data was connected to Meituan, mobike gradually evolved into Meituan's bicycle. As for how it operates and whether it makes any money, it has nothing to do with Hu Weiwei.
on December 14th, 22, mobike APP officially stopped operating, and mobike became history.
In less than four years, Hu Weiwei earned 1.5 billion yuan, which is far behind ordinary people.
Some people say that Hu Weiwei was kicked out of mobike by the capital, but in fact, "out" is a very wise choice, because selling, mergers and acquisitions and other behaviors are the routine operations of commercial operations.
It is better to sell a business when it is very valuable than to support it and let it go bankrupt.
For example, Dai Wei, the founder of Xiaohuangche, has been reluctant to sell Xiaohuangche. Now Xiaohuangche is bankrupt and worthless, and he himself has become a restricted high consumer, leaving a mess.
Some people say that Hu Weiwei is lucky and has many people to help her. But to see that her luck is based on hard work, she explained what it means to work harder and be luckier with practical actions.
When starting a business, you need a soul to succeed in any project, and Hu Weiwei is the soul of mobike. Li Bin and Wang Xiaofeng can only be regarded as the promoters of the project.
It is worth mentioning that Li Bin earned RMB 1.3 billion by investing RMB 1.46 million in mobike.
A soul character is just like the protagonist in a movie. If the protagonist is gone, it will be over.
For example, Xiami Music, which closed down in February, 221, is backed by Alibaba, with very strong capital and talents, but it has never been led by a soul figure, so it is not surprising that it was eliminated in the fierce market competition.
Hu Weiwei has a kind of tenacity that is worth learning, especially in the early stage of the project. Her spirit of not giving up easily in the face of difficulties is admirable.
in addition, making full use of her own industry experience and industry resources in the process of starting a business is also the key to her success.
in 219, 37-year-old Hu Weiwei joined a startup company in Shanghai and served as a supervisor. It can be seen that Hu Weiwei has made a new start. She is still very young and continues to pursue her dreams.
Although different entrepreneurs have different entrepreneurial experiences and different entrepreneurial conditions, they need the same spirit to succeed in starting a business: don't give up and go forward.