Exaggerated publicity signs can be used as trademarks, unless they infringe upon the legitimate rights and interests of consumers. According to relevant legal provisions, words, graphics, letters, numbers, three-dimensional signs, color combination signs, etc. that can be distinguished from other people's goods, as well as combinations of the above elements, can apply for trademark registration. Trademark users shall be responsible for the quality of the goods on which their trademarks are used, and industrial and commercial administrative departments at all levels shall prevent deceiving consumers through trademark management.

Legal Basis

Article 7 of the Trademark Law of the People's Republic of China

When applying for registration and use of a trademark, the principle of good faith shall be followed.

Trademark users shall be responsible for the quality of the goods on which their trademarks are used. Industrial and commercial administrative departments at all levels should use trademark management to prevent behaviors that deceive consumers.

Article 8

Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, colors Combinations, sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.

Article 9

The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

Trademark registrants have the right to indicate "registered trademark" or registered mark.