As one of the online e-commerce platforms, Pinduoduo is known to many consumers for its ability to group together at first and get more favorable prices. Although over time, consumers' evaluation of it has gradually become polarized, it has not affected the increasing attention it has received in the market. As for the registration of new trademarks, Pinduoduo is also trying its best to improve it.
Tianyancha App shows that Shanghai Xunmeng Information Technology Co., Ltd., an affiliate of Pinduoduo, recently applied to register the "Pinzhongchou" trademark. The international classification involves social services, website services, advertising sales, scientific instruments, etc. Currently, The trademark status is "Trademark Application in Progress" and "Waiting for Substantive Examination". Why are we applying for registration of different categories of trademarks at this time? Perhaps Pinduoduo is also expanding into wider areas?
Based on the words alone, crowdfunding refers to everyone raising funds together. It refers to the mode of raising project funds from netizens in the form of group purchases and pre-orders, and launching crowdfunding to help people in need. The internal function of Pinduoduo is more towards group buying, with the purpose of selling goods to make a profit. There is a big difference between the two in nature, but that does not prevent them from really starting a crowdfunding business.
After all, before this, the other two major platforms Taobao and JD.com have already laid out this aspect. JD.com crowdfunding was born on July 1, 2014, and Taobao crowdfunding originated from "Taobao Star Wish". A sub-venue of Double Twelve in 2013. In March 2014, "Tao Xing Wan" was renamed Taobao Crowdfunding. Since the other two platforms already have it, Pinduoduo naturally follows suit.
The sooner you register a trademark, the better. Otherwise, if you go back to register the trademark after the company has developed for a long time, it is very likely that the trademark will have been seized. Therefore, in your own time Before starting your business, it is also a kind of protection for the enterprise to conduct a trademark search to obtain accurate information before registering the trademark.