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Brand culture of Zhejiang Yongjia

The Yongjia Brand Pavilion is located in Furong Village in Nanxi River Scenic Area. It was transformed from the original Yantou rice mill factory building with an exhibition area of ??nearly 1,000 square meters. It is composed of "Qianpin Wanxiang Pavilion" and "Qiaotou". It consists of four parts: the Button Pavilion, the Red Dragonfly Pavilion and the Annunciation Bird Pavilion. Except for the Annunciation Bird Pavilion, which has not been opened for some reason, the other pavilions were opened at the end of last year and are currently open from 8 am to 5 pm every day. Open to visitors free of charge. Yongjia has now entered the national strong brand counties, with 18,739 registered trademarks, 39 well-known trademarks, 56 provincial famous trademarks, 97 city famous trademarks, and has nine national gold business cards. The establishment of this museum is intended to promote the shift from brand economy to brand culture. The "Qianpin Wanxiang Pavilion" systematically introduces the history and achievements of Yongjia's brand building. One of the images of "Yongjia Danmian Lang" is particularly eye-catching, reflecting the hard work and entrepreneurial spirit of Yongjia people back then. The "Qiaotou Button Museum" exhibits thousands of buttons of dozens of categories through 56 display cabinets, and 14 display panels with four themes: "Survival, Market Expansion, Development, and Transformation." The history, development and achievements of Qiaotou buttons are introduced. The "Red Dragonfly Pavilion" displays the history and culture of shoes, shoemaking tools, new leather shoes, etc.