Domestic shoe brands: Anta, Xtep, Li Ning, Peak, Guirenniao.

1. Anta

Anta (China) Co., Ltd. was founded in 1991. Since 21, Anta has taken a decisive step, namely, product diversification and brand internationalization. It began to cross into the field of sportswear, accessories and other clothing products, which means that Anta has transitioned from a single sports shoe to a comprehensive sporting goods brand. In 24, Anta Company fully implemented the overseas promotion strategy, and successively opened Anta stores in Singapore, Greece and other countries and regions, and the sales results were quite gratifying. These important decisions established Anta's position in domestic shoes today.

2. Xtep

Xtep's enterprise transformation from 215 mainly changed the previous business model. From wholesale to retail, it no longer relied on general agents and wholesale channels everywhere, but faced consumers directly. Xtep has won a good market share in the increasingly competitive market through its internal changes, and its shoes are well known in China.

3. Li Ning

Li Ning Company has greatly improved its brand awareness by sponsoring CBA, signing Wade and other strategic measures, and its founder is an athlete himself, which has given its enterprise a certain sports culture and established its market position.