1. Uniqueness
1. Unique regional environment
Feitian Moutai is named after it is produced in Moutai Town on the banks of the Chishui River in northern Guizhou. The quality of Feitian Moutai is closely related to its place of origin. This is the main reason why Feitian Moutai cannot be cloned, and it is also one of the keys that distinguishes Feitian Moutai from other Chinese liquors.
Maotai Town, the origin of Feitian Moutai Liquor, has beautiful scenery and is surrounded by mountains and rivers. It has unique geography and landforms, with an altitude of 420-550m. It is located near 105° east longitude and 27° north latitude, which is a river valley zone; the stratigraphy consists of It is composed of sedimentary rocks, belonging to the Lower Tertiary System, which are purple-red conglomerate, fine sandstone and red gravel-bearing soil rock. The annual average temperature in the Maotai area is 18.5°C, the annual average relative humidity is 78, and the annual average rainfall is about 1088mm. Since Maotai Town is located in a river valley, the wind speed is low, which is very conducive to the habitat and reproduction of microorganisms that brew Feitian Maotai liquor. Moutai Town's unique geography, excellent water quality, special soil and subtropical climate are natural barriers for the brewing of Feitian Moutai. To a certain extent, it can be said that Moutai is a masterpiece bestowed by nature on mankind. In the 1960s and 1970s, relevant experts across the country used Feitian Moutai's craftsmanship, raw materials, pit mud, and even workers and technicians to produce products in different places. However, the products produced could not achieve the same goal but the same result. This fully proves that Feitian Moutai is Feitian Moutai has an inseparable relationship with the place of origin and cannot be cloned. For this reason, Feitian Moutai became the first Chinese liquor to be included in the country's protected area of ??origin product in 2001.
2. The unique red tassel sorghum is used as raw material
The sorghum used in the production of Feitian Moutai is waxy sorghum, which is commonly known as red tassel sorghum locally. This sorghum is mainly produced in Renhuai, Guizhou and the adjacent southern Sichuan area. It is located in the low mountainous areas between 105°-106° east longitude and 27°-28° north latitude. The mountainous area has an altitude of 700-1000 meters and has a humid monsoon climate in the mid-subtropics. The soil is purple soil, lime soil, and yellow soil with medium fertility, which is suitable for the cultivation of sorghum. The difference between this sorghum and sorghum from Northeast and other regions is that the grains are solid, full, and uniform, with small grains and thick skins. The amylopectin content reaches more than 88%, and its cross-section has a glassy texture, which is very conducive to the multiple rounds of Feitian Moutai process. Flip and bake so that the nutritional consumption of each round of Feitian Moutai has a reasonable range. Feitian Moutai liquor
Made with thick sorghum skin and rich in tannins of 2-2.5, Feitian Moutai liquor is fermented through the Moutai process to form catechin, vanillin, ferulic acid, etc. during the fermentation process. The precursor substances of aroma finally form the special aromatic compounds and polyphenols of Feitian Moutai. The formation of these organic matter is closely related to Feitian Moutai sorghum and regional microbial flora. It is also an important factor in Feitian Moutai's elegance and delicateness, full-bodied and mellow wine, and long aftertaste. It is particularly worth mentioning that Feitian Moutai is rich in certain polyphenols. This substance, when consumed in moderation, does not harm the liver and can cure diabetes, colds and other diseases.
3. Unique green nature
Green represents life. Green symbolizes the eternal health and vitality of the national liquor Moutai. The natural green Moutai derived from the beautiful environment will be able to follow the trend to the greatest extent and represent the fundamental interests of consumers to the broadest extent.
As one of the few products in the domestic liquor industry that has passed the A-level green food certification, Kweichow Moutai’s beautiful environment can be said to have world-class monopoly advantages. Therefore, it is not an exaggeration to judge and describe green Moutai as originating from nature.
The location of Maotai Distillery is where two mountains face each other continuously, and a river meanders in the middle. The sloping highlands on both sides of the river and the Chishui River that flows continuously at the bottom of the long and narrow valley all year round form an ecological environment with different high and low temperature differences, high and low winds, and high and low vegetation, allowing a variety of microorganisms to be reasonably distributed, effectively survive and reproduce in large numbers above the Maotai Distillery.
Not long after the founding of New China, Moutai Distillery and relevant national scientific and technological personnel conducted special research on plant species, microbial groups and quantities in the Moutai area, and some even produced specimens. Unfortunately, during the Cultural Revolution Most of the results are lost.
However, this scientific research result was enough for Moutai Distillery to realize the importance of environmental protection, separate the environmental protection functions of the original administrative department, establish a 170-person environmental protection professional team, formulate a series of rules and regulations and strictly implement them.
On the other side of Maotai Town, there are rolling mountains with a slope of more than 25 degrees. Farmers have been farming for a long time, and soil erosion has been serious. In the past few years, the winery paid people to plant trees. Now the mountains are full of green and full of vitality. In Jiaotong Village, Renhuai City, about 10 kilometers away from the winery, the county has run two small cement plants. Although there was no direct impact on the production of Moutai, in order to create a more beautiful brewing environment for Moutai, the new team of Renhuai City decisively relocated it according to the factory's requirements at the end of last year.
More than ten years ago, Moutai Group also made great efforts to transform the previously scattered coal-fired wine roasting into a centralized boiler to supply steam for wine roasting, and centrally solve the problem of flue gas treatment. After continuous monitoring, it has completely reached the level of smoke and dust. Emission standards. In terms of greening, long-term efforts have also been made to achieve a greening coverage rate of about 40% of the factory area.
The factory is in the green, the flowers are in the factory, and the people are in the scenery. A poet expressed such emotion while wandering in the beautiful garden-like factory area.
4. Unique brewing process
If Feitian Moutai is a product of nature due to its unique region and special raw materials, then Feitian Moutai’s unique brewing process is the result of skilled craftsmen. wonderful.
Three highs
Three highs refer to the high-temperature koji making, high-temperature accumulation fermentation and high-temperature distillation of Feitian Moutai production process. The temperature of Feitian Moutai Daqu during the fermentation process is as high as 63°C, which is 10-15°C higher than the koji-making fermentation temperature of any other famous liquor. During the entire Daqu fermentation process, environmental microbial species can be optimized, and finally a high-temperature-resistant aroma-producing The microbial system first achieves the effect of seeking advantages and avoiding disadvantages in the process of making koji.
High-temperature accumulation fermentation is the most classic and original open fermentation in Chinese liquor production, and it is also not available in other famous liquor techniques. Feitian Moutai's high-temperature accumulation fermentation is a process in which Feitian Moutai network uses natural microorganisms to carry out natural fermentation and aroma production. It is also the process of forming the main aroma substances of Feitian Moutai. Its accumulation fermentation temperature is as high as 53°C. Through high-temperature accumulation and fermentation, the special aroma of Feitian Moutai is formed, and nutrients such as amino acids are also produced through microbial cell proteins.
High-temperature distillation: The distillation process itself is a solid-liquid separation technology, but the distillation process of Feitian Moutai production process is completely different from other liquors. The distillation temperature of Feitian Moutai is as high as 40°C, which is 10-20°C higher than other liquors. The main purpose is to separate the active ingredients of Feitian Moutai after fermentation; and to remove by-products or unfavorable substances or low-level substances during the fermentation process. Boiling point substances are an important reason why Feitian Moutai does not dry out your mouth or get drunk when you drink it.
Three longs
The "three longs" in Feitian Moutai's craftsmanship mainly refer to the long production cycle of Feitian Moutai base liquor, the long storage time of Daqu, and the long wine age of Feitian Moutai base liquor. . The production cycle of Feitian Moutai base liquor is as long as one year, which is divided into two stages: sand-making, sand-making, secondary feeding, and one to seven wine-baking rounds, which can be summarized as secondary feeding, nine distillations, eight fermentations, and seven extractions. Wine lasts through spring, summer, autumn and winter. For other famous liquors, it only takes a few months or more than ten days.
Feitian Moutai Daqu can be stored for up to six months before it can be used in koji production, which is 3-4 months longer than other liquors. This plays an important role in improving the quality of Feitian Moutai base liquor, and The dosage of Daqu is large, 4-5 times that of other liquors.
Feitian Moutai generally needs to be stored for more than three years before blending. Storage can achieve advantages and avoid disadvantages, making the wine more mellow and fragrant. In addition, Feitian Moutai is rich in high-boiling substances, which can better reflect Feitian. The value of Maotai liquor is a characteristic that other aromatic liquors do not have.
2. Seasonal production
The seasonal production of Feitian Moutai wine process means that the production process of Feitian Moutai wine is very seasonal. The production and inputting requirements of Feitian Moutai are carried out according to the Double Ninth Festival in September of the lunar calendar, which is completely different from other liquors that require inputting materials and production at any time.
The use of September Double Ninth Festival feed feeding is firstly based on the harvest season of sorghum; secondly, it conforms to the local climate characteristics of Moutai; thirdly, it avoids the high-nutrient and high-temperature production season, which facilitates artificial control of the fermentation process, cultivates beneficial microbial systems, and selectively utilizes natural microorganisms; fourthly, The Double Ninth Festival in September is China's Elderly Day, which symbolizes eternity and embodies the traditional culture of the Chinese nation. Moutai leads the way in science and technology
In the future, Moutai, both internally and externally, will become a window for high-tech concentrated liquor. Open it, and the charm of technology will come to you, and you will enjoy the enjoyment of beauty.
For a long time, although Moutai Group has been in the traditional economic field, it has always attached great importance to scientific and technological progress. It has the only national technology center in the national liquor industry, as well as a dream team of first-class players in the Chinese liquor industry, including many The scientific research team of national-level and provincial-level wine evaluation committee members also represent the advanced productivity of China’s liquor industry. They are leading the way in the development and application of many scientific research technologies and have made far-reaching and pioneering contributions to the entire industry.
Adhere to the development strategy of developing enterprises through science and technology, and invest heavily to organically integrate traditional craftsmanship with modern technology, combine inheritance with innovation, and adopt microcomputer blending technology and advanced weather technology early. A local area network has been established for scientific research and production equipment such as chromatographs, mass spectrometers, and precision metering filling machines, realizing an integrated computer management system from the general manager's office to departments and then to the workshop.
Introduced the world's most advanced German inkjet coding, American anti-counterfeiting markings and other technologies. In the new century, we aim to more fully represent the advanced productivity of the liquor industry and launch a series of measures to strengthen scientific and technological progress;
Increase investment in science and technology, establish an incentive mechanism for scientific and technological development, and extract considerable funds from sales revenue Invest in scientific research work, and establish a scientific and technological progress award and a new product development award to reward those who have made contributions to the factory through science and technology;
Enrich the scientific and technological team, give full play to the role of technology centers and scientific research institutes, and achieve a higher level in scientific research work , Upgrade and step up;
Give full play to the role of the company's technical backbone, strengthen new product development and product structure adjustment, give full play to the advantages of Moutai's famous brand and its extension effect, and let Maotai-flavor wine enter the homes of ordinary people. Cultivate and expand the consumer group of Maotai-flavor wine;
Further improve the scientific and technological content of the process and the blending art and blending technology. Whether it is the product itself, packaging materials, anti-counterfeiting, etc., it is like today's automobile industry and Like the development of other high-tech industries, new materials, new equipment, and new technologies are widely used...