Beijing Neiliansheng Shoes Co., Ltd., whose head office is located at No. 34, Dashilan Commercial Street, Qianmen, is famous both at home and abroad for its production of mille-layer cloth shoes. It is currently the largest hand-made cloth shoe in China. It is a manufacturing enterprise with retail and wholesale sales, and its nature is a joint-stock enterprise. The registered trademark "Neiliansheng" is written in Guo Moruo's handwriting. The company's head office renovated a business building on the original site in 1988, with a business area of ??more than 1,700 square meters. The appearance has the architectural style of the Qing Dynasty, with yellow tiles and red columns, gold and color paintings, which is magnificent and antique. The interior decoration shows national characteristics. The store Palace lanterns are hung, and the shelves are antique and realistic.
Using the 21st century model to operate and manage the company's projects, we have established an enterprise ERP system to realize information management in manufacturing, distribution and retail, financial management, data analysis, e-commerce and other aspects. Through the company's website, information on the company's operations, products, and other aspects of its branches and franchisees can be received and delivered at any time, allowing for maximum sharing of resources. Customers can purchase goods online through Neiliansheng B2C Shanglu Mall or Tmall flagship store, or interact with Neliansheng’s management through Sina Weibo or Tencent WeChat. Neiliansheng is becoming a new leading Chinese time-honored brand that uses information technology to achieve cultural change. Passed ISO 9001 international quality system certification in 2002. In 2008, it passed the ISO14001 environmental management system certification to promote energy conservation and consumption reduction in enterprises, strengthen environmental protection and management, and ensure the green and healthy products. Neiliansheng is the drafting unit of the national standards for China's cloth shoe industry, and has obtained patent certificates for its mille-layer-soled cloth shoes and woolen-soled cloth shoes. There are more than 3,000 varieties of self-produced shoes, forming a comprehensive product structure, focusing on mid- to high-end consumer groups. Both boys and girls are our target customers. Our store's sales are mainly based on specialty operations, highlighting the traditional characteristics of our products, highlighting the strong commercial cultural atmosphere and personalized management of the century-old store. We have nearly 100 branches and counters (points).
The three words "Neiliansheng" are not only a font size, but also a brand. Think deeply about the reason why "Neiliansheng" products have lasted for a hundred years is the quality of the products and good services. In the early years, "Preparing for the Record" was China's earliest customer relationship management file, and it has been included in the case library of the MBA course of Peking University Guanghua School of Management. Nowadays, the service targets have become ordinary people, but the business philosophy of "treating each other with sincerity and treating others with kindness" has been maintained to this day. "Nei" - refers to the inner palace;
"Lian Sheng" - indicates that customers who wear court boots made in this store can have a prosperous official career in the palace and be promoted to three levels in a row.
In the past, old Beijingers had a famous saying: The horse Juyuan is on the head, the inner connection is rising on the feet, the eight auspicious things are worn, and the four constants are wrapped around the waist. The "stepping on Neiliansheng" mentioned here means that being able to wear shoes made by Neiliansheng is a way of showing off one's status.
Neiliansheng was founded by Zhao Ting in the third year of Xianfeng in the Qing Dynasty (1853). Neiliansheng was founded in the third year of Xianfeng in the Qing Dynasty (1853 AD). The founder, Zhao Ting, was from Wuqing County, Tianjin. In his early years, he learned first-hand shoemaking technology in a shoe workshop and accumulated certain management experience. Later, General Ding, a high-ranking official in the capital, invested a thousand taels of silver as a shareholder to help Zhao Ting open a shoe store. At that time, based on the situation of Beijing's shoemaking industry, Zhao Ting believed that there were very few professional shoe shops making Chao boots in Beijing, so he decided to open a Chao boot shop. Meditate on the idea of ????people sitting in the sedan chair, and make court boots for the emperor's relatives, civil and military officials of the imperial court. "Nei Liansheng" - "Nei" refers to the palace, and "Lian Sheng" means that customers who wear the court boots made in this store can have a prosperous official career in the court and be promoted to three levels in a row.
Neiliansheng started out by making Chao boots, with soles as thick as 32 layers. The specialty product "thousand-layer sole" soles use hemp rope to hold 81-100 stitches per square inch, and the stitches are evenly distributed. Products are all handmade. Nei Liansheng registers the sizes and styles of the boots and shoes of civil and military officials who come to the store to make shoes one by one. If they want to buy shoes again, they only need to send someone to inform them, and they can quickly send them out according to the information and requirements. At the same time, it also provided convenience for lower-level officials to meet with court officials and give gifts. This is how a book called "Shoe Preparation" was born, which details the shoe sizes and favorite styles of the princes and nobles in the capital.
Today, shoe stores mainly serve ordinary people, but they still insist on customizing shoes with deformities or special needs, and can retain the size and requirements of their shoes to meet customer requirements.