It is much more difficult to open a Tmall store than a Taobao store, because the Tmall platform has very high requirements for opening a store, so many merchants who want to open a store on Tmall don't know how to open it. In fact, it is very easy to solve the registration requirements and procedures of Tmall stores. Let's give you a detailed introduction.

How to open a Tmall store? 1. The brand/manufacturer shall provide:

(1) enterprise qualification: the applicant must hold the business license and tax registration certificate of the mainland enterprise.

(2) Brand qualification: The applicant must hold a Chinese trademark certificate or a notice of trademark acceptance.

(3) Service qualification: The applicant enterprise shall abide by the service standards of "Tmall", such as returning goods for 7 days without reason, providing regular sales invoices and points activities.

As an agent, I must provide:

(1) enterprise qualification: the applicant must hold the business license and tax registration certificate of the mainland enterprise.

(2) Brand qualification: formal brand authorization (if you sell multiple brands in one store at the same time, you can provide formal proof of purchase channels)

(3) Service qualification: The applicant enterprise shall abide by the service standards of "Tmall", such as returning goods for 7 days without reason, providing regular sales invoices and points activities.

Can an individual open a Tmall store? Merchants who settle in Tmall must be registered in Chinese mainland. It can be a legal person company or a partnership, but both need to hold the corresponding business license. At the same time, brands that settle in Tmall must apply for trademark registration in China. Word mark is a trademark registration certificate or trademark registration acceptance notice issued by the State Trademark Office. So we can't go to Tmall as individuals, and individuals are not qualified to open stores on Tmall. If you want to open a store in your own name, you should choose to open a Taobao personal store.

Friends who are not very familiar with the rules are not particularly clear about whether individuals can also open Tmall stores. When we choose to open an online store, Taobao Store and Tmall Store are both optional directions. Different stores have different qualification requirements for opening stores.