Puziting is a make-up brand under IPSA, and it is the trademark name registered by Shiseido Co., Ltd. in the State Trademark Office. IPSA was born in 1987 and became the first independent counter brand of Shiseido. The success of IPSA also indirectly promoted the brand integration of Shiseido Group in recent years.

Extended data:

IPSA brand features:

Since its establishment, IPSA has always insisted on improving the beauty of the skin itself, rather than adding beauty from the outside. Every 42 days, the skin will regenerate.

Cells regenerate, grow, form keratin and then fall off. The skin repeats this cycle and gradually increases muscle age. People with stable circadian rhythm can have detailed skin conditions. Skin cells are full and moist. This is the ideal skin care pursued by IPSA.

IPSA understands the living environment and daily troubles of customers through communication, and finds the improvement points of each customer's skin from all angles.

It uses IPSA skin tester to test the skin's potential strength such as skin texture, skin water retention capacity and sebum secretion capacity, and find out the basic makeup color suitable for skin color and the key makeup products that can make skin color look ideal.

According to the current skin condition, on the basis of sincere conversation and skin test data, choose appropriate skin care and make-up products. This maintenance concept varies from person to person, and it is a sincere embodiment of the brand concept of being loyal to oneself and tailor-made.

Baidu encyclopedia -IPSA

ISPA official website -ISPA