Chinese trademarks (including Pinyin) are one of the common and important trademark types in word mark. Chinese is the mother tongue of our country, which is easy to be understood, called and recognized by ordinary people in our country. Trademarks with China elements have incomparable recognition and recognition effects with any other word mark and graphic trademarks. Compared with other types of trademarks, Chinese trademarks are easier to identify and understand, and retrieval, inquiry, analysis and judgment are more convenient and quick. As Chinese characters are ideographic characters and constitute a significant part of trademarks, their characters, shapes, meanings, sounds and shapes play a major role in distinguishing and reading trademarks, and are also the key factors to judge whether they can be used as trademarks for registration and use. About English trademarks English trademarks are one of the most common trademark types in word mark. As English is a widely used language in the world, it is also a common and commonly used foreign language in China. Trademarks containing English (including other Latin characters) are second only to Chinese in practical application. In fact, many characters, like English, are composed of Latin letters, such as French, Italian, German, Dutch, Spanish, Portuguese and so on. It is precisely because of the high application and popularization of English in China that the Trademark Office of our country examines all other Latin words that contain similarities with English with reference to the composition and meaning of English in trademark examination practice. Therefore, English trademarks usually refer not only to English, but also to other languages composed of Latin characters. English belongs to phonography (including the other languages mentioned above). Its remarkable feature is that it records the language with a small number of letters. There are only 26 letters in English, and the strokes are very simple and similar. These 26 letters are highly similar in appearance, but the phonetic relationship between different letter combinations and pronunciations is enough to express language and record words. Therefore, for English trademarks, their characters, shapes, meanings, sounds and shapes play different roles in trademarks, and their recognition and reading methods are obviously different from those of Chinese trademarks. This is a big difference between English trademarks and Chinese trademarks. About graphic trademarks A graphic trademark refers to a trademark composed entirely of graphics or symbols. The so-called graphics in trademarks are different from the general concept of graphics, because it not only refers to trademarks containing graphics, but also has a broader concept. The Trademark Office of China classifies almost all other elements (including other characters and symbols except Chinese and English) that cannot be visually recognized as Chinese (including Chinese Pinyin) and English (including other Latin languages) as graphics. From simple geometry to complex graphics and pictures, from simple symbols to unfamiliar words, there is no limit to infinite space. Therefore, the great difference between graphic trademarks and word mark lies in its wide coverage and various forms. Generally speaking, the main body of graphic trademarks consists of extremely simple geometric figures (such as straight lines, curves, regular triangles, etc.). It is easy to be considered meaningless. Graphic trademarks with distinctive features should have a clear subject and visual center, which can make people associate a name with a graphic. Otherwise, the disorderly combination of graphics without subject or multiple themes is not conducive to consumers' recognition and memory, and is also not conducive to swearing. Even if it is registered, it is difficult to protect it. Because the composition of graphic trademarks is very complex, how to search and query among millions of trademarks and distinguish whether there is approximate conflict between them has become a difficult problem. Therefore, in 1973, the World Intellectual Property Organization specially formulated the Vienna Agreement on the International Classification of Graphic Elements of Trademarks, which divided the graphics used in trademarks into 29 categories, 144 subcategory and 1887 subcategory according to their attributes. Starting from 1988, China's Trademark Office began to divide all graphic trademarks in the trademark office database into graphic elements according to the standards of Vienna Agreement. In other words, it is a way to search and query graphic trademarks by classifying graphic elements. However, due to the ever-changing graphic expression and composition, even the same object can be designed into different patterns with certain differences and applied to different graphic trademarks. Many graphics also have a variety of attribute features side by side, which makes different people's visual perception of graphic attribute features necessarily different, or even worlds apart. Even between the examiners of the Trademark Office, even the same examiner at different times, there are obvious differences. In reality, the application of graphic elements is mainly in three links: 1 is an examiner who divides all graphic trademarks stored in the trademark office database into graphic elements. The second is the examiner of the Trademark Office who is engaged in the examination of trademark registration applications or other applications. When examining graphic trademarks, it is necessary to use graphic elements to search and examine whether graphic trademarks comply with legal provisions. Thirdly, when trademark agents provide trademark agency services to customers, they need to apply the division of graphic elements to search and query the registration feasibility of graphic trademarks. Only when these three links completely agree on the understanding and division of graphic elements can we get consistent retrieval results. In fact, except in the trademark office, these two links can usually maintain a high degree of consistency. In the division and understanding of trademark graphic elements, it is difficult for most trademark agents to achieve consistent results with trademark office examiners. In addition, how to judge whether two trademarks are similar is much more difficult than that in word mark. Characters can be identified qualitatively and quantitatively through words, sounds and meanings, while graphics belong to fuzzy visual thinking, and different people, different times and different occasions may have different understandings. This difference also exists for trademark office examiners, especially for most trademark agents. Millions of graphic trademarks in the Trademark Office database are clustered according to the attributes of graphic elements, and some attribute elements in popular categories have thousands of trademark graphics. If the schema contains multiple graphic elements at the same time, its retrieval and query workload will increase exponentially. It is easy to be negligent due to visual fatigue or omitted due to work inertia. Therefore, the search and query of graphic trademarks pay attention to experience, technology and responsibility. The uncertainty and controversy of graphic trademark query results are also high. The Chinese-English trademark combination' Chinese-English' is a type of character mark with China characteristics. Chinese is convenient for Chinese people to recognize address forms intuitively, while English has the characteristics of internationalization and conforms to the trend, so it has the comprehensive characteristics of both. Because there are two different types of basic elements in trademarks, Chinese and English, when these elements form different words, shapes, meanings and sounds in trademarks, trademarks can show different distinctive features. Therefore, the' Chinese+English' trademark is more diverse and complex than a single Chinese or English trademark. About Chinese+Graphic Trademark' Chinese+Graphic' trademark belongs to a combination of words and graphics. Due to the increase of graphics in trademarks, their forms of expression have also become ever-changing, while the Chinese part is generally the subject of trademarks because it is easy to read and call. The visual theme of a trademark depends on the position, size, correlation and uniqueness of characters and graphics. The search, inquiry, analysis and judgment of the' Chinese+Graphic' trademark are complicated. Usually, the Chinese part is the trademark examination element, and the graphic part is the second examination element. In other words, after the annotation of Chinese is determined, the registrability of graphics is determined. Because of the existence of graphic elements, the trademark uncertainty of "Chinese+graphic" is increasing, which is the difficulty and focus of retrieval query analysis. About English+Graphic Trademark' English+Graphic' trademark belongs to the combination of words and graphics. Due to the addition of graphics to trademarks, their forms of expression have become ever-changing. Compared with graphics, the English part is easier to call and generally becomes the calling subject of trademarks. The visual theme of a trademark depends on the position, size and correlation of English and graphics, as well as the intensity of the uniqueness of graphics. The search, inquiry, analysis and judgment of the' English+Graphic' trademark are complicated. Usually, the English part is the trademark examination element, and the graphic part is the second examination element. In other words, the registrability of graphics can only be determined after the annotation of English is determined. Because of the existence of graphic elements, the trademark uncertainty of "English+graphics" is increasing, which is the difficulty and focus of retrieval query analysis. "Chinese+English+graphics" trademark is a widely used combination trademark type. Chinese is convenient for Chinese people to recognize appellations intuitively, English has international characteristics and conforms to the trend, and graphics increase aesthetic feeling and expression space visually, so it combines the characteristics of the three and is widely used. Generally speaking, both Chinese and English can be the calling subject and the second examination element of a trademark, which depends on the strength of the distinctive features of the Chinese and English elements of the trademark. Graphics are usually the third element of examination, and also the element of uncertainty in trademarks. This kind of trademark contains three kinds of constituent elements with different attributes, and its different constituent features, such as word, form, meaning, sound and diagram, make retrieval, inquiry, analysis and judgment far more complicated than other types of trademarks. Free customer consultation telephone: 400-728-7208