1. Text answer
Well-known trademark. According to relevant regulations: producers and operators are not allowed to use well-known trademarks on goods, product packaging or containers, or in advertising, exhibitions and other commercial activities. According to relevant regulations, well-known trademarks in these regulations refer to trademarks that are widely known to the relevant public in China and enjoy a high reputation.
2. Analysis
In order to expand the scope of trademark protection, well-known trademarks should be protected across categories and fields to prevent infringements similar to famous brands. A well-known trademark is not an honorary title, nor is it suitable for use in the promotion of products. Because it can only prove that the trademark has widespread influence and public trust, it does not mean that the goods or services under the trademark are of good quality.
3. What is product packaging?
The overall name of the containers, materials and auxiliary materials used according to certain technical methods to protect goods during the circulation process, facilitate transportation, and promote sales.
IV. Summary
During the trial of trademark civil or administrative cases, if a party claims rights in accordance with Article 13 of this Law, the people's court designated by the Supreme People's Court shall hear the case in accordance with the provisions of Article 13 of this Law. If necessary, the trademark may be well-known.