The trademark pattern printed with paired letters G and striking red and green as GUCCI logo appears in GUCCI products such as briefcases, handbags and wallets, which is also the earliest classic logo design of GUCCI.

Gucci's products include fashion, leather goods, leather shoes, watches, ties, scarves, perfumes, household items and pet products.

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In marketing, in addition to the traditional marketing methods used by luxury brands, Gucci has made more innovations in digitalization.

First of all, through Gucci's own App, consumers can share their New Year greetings and expressions with friends and relatives through the cartoon images of Bosco and Orso, and iPhone X users can also experience 3D effects. Although not every consumer can afford Gucci, free facial expressions can make Gucci gain more exposure in this Spring Festival marketing.

At the same time, Gucci also launched the # New Year Self-Promotion # project on Meitu Xiu Xiu, the most popular selfie App in China. Users can open the App, click the "camera" button, and select the "cute pie" button in the lower left corner to make Gucci's AR cute pie expression. In order to further increase the spread, Gucci also launched a series of playful and lovely WeChat dynamic expressions.

Baidu encyclopedia -GUCCI