There are two versions of Starbucks' trademark. The first version of the brown trademark originated from a 16th century Scandinavian double-tailed mermaid (Sai Ren in Greek mythology) with a bare breast and a fully visible double fish tail.

Later, Starbucks was merged with Daily Coffee, which was founded by HowardLeslieShore, so a new trademark was changed. The second edition of the trademark used the original mermaid pattern, but with a few modifications, she didn't have naked breasts, and the trademark color was changed to green, which represented the daily coffee. Thus, the trademark combining the characteristics of the original Starbucks and Daily Coffee was born.

At present, the "first" Starbucks store in Park Market in Seattle, USA still retains the original trademark, and most of the goods sold in it also carry this trademark. The so-called first shop has actually moved away from the original site, although it is still on Park Market Street.

in September of 26, Starbucks revived the brown trademark, but only on the paper cups for hot drinks. Starbucks pointed out that the company celebrated its 35th anniversary and symbolized the inheritance of its trademark from the Pacific coast in the northwest of the United States. But this activity will end at the end of September, and only in the United States.

in January p>211, Starbucks announced a new trademark, canceled the "STARBUCKS COFFEE" ring of the old trademark, and only kept the mermaid pattern in the middle. It is scheduled to be completely replaced in March. However, this new trademark has aroused both positive and negative opinions

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