The title of Taobao Baby is composed of multiple keywords. The function of keywords is to allow users to have a chance to see our baby when they enter a certain keyword to search for products. So how to create a golden title on Taobao? The editor of Jupin e-commerce operation will take you through it.

What is the title formula?

Baby golden title formula: marketing keywords, intentional keywords, attribute selling point words, category keywords, and long-tail keywords.

No title is set in stone. Many veteran players always say that the title should be done in one step, but this is completely wrong. Because the market is changing, searchers’ search terms are also changing. And some words are just what you think. In fact, these words are not related to your baby and the benefits they bring are not high, and these can only be known through the feedback that the baby has put on the shelves and the backend.

What are the precautions for keyword combinations?

1. Pay attention to the readability of the title. Buyers will find it annoying and may not stay in the store. If optimized Cheng: Boys' khaki pants are trendy Korean style and look slimming. It both saves words and increases readability.

2. Note that although some nouns are different, the search results are the same. For example: the search results for longevity fruit and pecan fruit are the same, which means that they can be searched. That is to say, in the title There is "pecan fruit" or "longevity fruit", both words can be searched.

3. Note that some words such as: "Free shipping are not needed now, because when buyers search for free shipping, if the seller sets the seller to bear the postage, even if there is no free shipping in your title, The two words "mail" are both obtained by searching.

4. Note that the proportion of a certain keyword in the front, middle and back of the title is different. The result is that the same words are placed in different positions. It’s different. Remember to put the words you want as early as possible.

5. Pay attention to the real-time updating of keywords. Outdated keywords will have no effect and will waste the number of words in the title. .

6. Pay attention to the use of spaces. For example, the search results for men's slim-fitting pants and men's slim-fitting pants are different.

In general, Taobao's gold title is actually determined by the value of the product. After composing it, you should also pay attention to the readability of the title.