Joining well is not a pit, but doing badly is a pit!
It's not all pits. Before you do it, be sure to visit the existing franchise stores. Look at the cost of decoration, passenger flow and personnel situation, and you will know if you can make money.
From your decision to join, to choosing a brand, signing a contract and opening a shop, every step may fall into the pit. Most catering entrepreneurs join catering to make money, but many unscrupulous enterprises take advantage of entrepreneurs' incomprehension and eagerness to make money, and set many traps, which makes people hard to prevent. First, let me tell you what joining is!
Franchising is an enterprise organization, or a continuous contractual relationship between franchise chain headquarters and franchise stores. According to the contract, a unique business privilege must be provided, plus the assistance of other parties. Franchise stores also have to bear relative costs. There are many types of franchising, such as single store franchising, multi-store franchising, original store franchising, investment franchising, direct holding franchising, employee holding franchising, franchise transfer, investment franchising, regional franchising, secondary franchising and regional cooperation. Among them, joining the original store is to change the brand on the basis of the original store, which is not recommended because the inertia of customer consumption has become a great obstacle;
Regional franchise refers to the development of franchise business in a certain region by brand authorized franchisees in a direct mode. It is difficult to manage stores, and it is generally not recommended except for some third-tier cities and towns. There are also joining transfer, investment joining, regional joining and regional cooperation of cooked shops, all of which have human or geographical restrictions and can be used as alternatives for franchisees;
The investment promotion agent found an individual or organization to carry out the franchise business instead, but there was no support management and no recommendation;
Finally, because direct holding and employee stock ownership involve equity issues, it is not suitable for "novices" to join the catering industry. Therefore, we recommend single-store joining and multi-store joining to franchisees here. Introduction of single-store joining: Single-store joining is the most typical investment model. Franchisees directly sign franchise contracts with brands, and the company only authorizes franchisees to operate catering shops in a certain business circle. Analysis: Franchisees can enjoy various promotional activities such as large-scale advertisements of franchisees. Using the service trademarks, product trademarks, ownership, patents and designs of the franchised brands, franchisees can also obtain management training and knowledge from the brand headquarters and obtain stable supply from the brand headquarters. Although we have to pay the initial fee, raw material fee, profit cost and other inputs, and our operation is limited, it is less risky than independent venture capital. Introducing multi-store franchise: Franchisees directly join two or more stores, and sign franchise agreements respectively. Franchisees are not allowed to authorize third parties. Advantages: Franchisees and franchisees are familiar with each other, have cooperation experience and foundation, and are suitable for entrepreneurs with experience and abundant funds. Second, what are the common pits to join?
1. Take the steel pipe factory as an example. Unknown so, an entrepreneur who is ready to join, does not have a pair of eyes, and it is really easy to be taken to the pit of the cottage. 2. When the other party successfully catches your attention, you will be invited to the flagship store to inspect the experience, and you will see the "grand occasion" of queuing outside the store. When you want to go into the store to experience or prepare a tasting, you will immediately produce the prepared speech or sample, so that you can conclude that this store is really popular. But when you open your own store, the training level provided by the other party can't make your store achieve the effect of leadership display. Then it's time to sign the contract. In the initial publicity, champions often promise to give franchisees the profits of voluntary joining and entrust them with the service and management support, but in the end, they set traps in the contract, charge high joining fees and training fees for simple training, then ignore franchisees, or force franchisees to provide raw materials that are much higher than the market price but lower than the market quality. There will be extra charges for various excuses. The initial commitment is only 3W, and then we will continue to charge fees on the grounds of rising prices of raw materials and providing better training. 4. The additional clause is pit. If you think the contract is all right, then everything is wrong. There are additional terms waiting for you, such as how much profit you want to achieve in how long, or how. All cast a shadow over the prospect of joining, and it is impossible to prevent a fatal move. 5. Loss support. When the old pit is not filled and the new pit is dug, when your franchise stores suffer losses and seek compensation or assistance from the owner according to the terms, the headquarters will launch a new franchise "package" for you, just like being stuck in the stock market, step by step. Third, how to identify these pits? 1. At the beginning of looking for a project, try to find a well-known brand to join in, which has a certain market appeal, and don't find an unknown brand for cheap. 2. To visit the store, we should not only "seeing is believing", but also understand its enterprise qualification, management level, management experience, raw material channels and so on. 3. When signing a contract, we must look for professionals to identify clauses loopholes and investment risks, prevent "into the pit" and cut off all kinds of potential problems at the source. However, with these pits, you should not lose confidence in the catering industry. The essence of joining is "sacrificing interests and reducing risks". Whether from the global market or China, the survival time and profit prospects of franchisees are better than going it alone. The benefits of catering joining are also obvious. Get the market influence of a mature brand and quickly open the road to making money;
Not everyone has the energy or ability to deal with complicated procedures and experience in site selection/design/decoration, and can bring you a good experience model by joining brands;
Technical training, high-quality genuine brands have standard production processes and standardized services, which can make your shop quickly become more professional;
Perfect supply chain. The upstream supply is stable, so you don't have to run the market yourself. And feel safe. Experience, a large-scale high-quality genuine brand, there are many profitable shops for you to learn to imitate and make money faster. The data proves that the average survival time of catering franchisees in the world or China is much better than that of going it alone. According to the statistics of American SME Management Department, the proportion of self-operated stores that failed in the first year of opening is as high as 30~35%, while the failure rate of joining is only 3~5%. In China, the situation is similar. The average one-year survival rate of regular franchise brands is 34% higher than that of private brands. Opportunities exist and there are many pits, so you need to be especially careful not to fall into the pit when choosing a brand to join. Find a high-quality authentic brand, and your career will be half successful. Professional word-of-mouth survey: the professional evaluation of the well-known catering brand founders on the brands applying for residence. Online information retrieval: search for negative news/legal risks of catering brands through search engine/Tianyan, and review the processing results. Interview with the founder: Through communication with the founder of the brand, we can understand the present and future development plan of the brand, as well as the management and support methods for franchisees.
Many entrepreneurs know that "joining" is the best choice at present, especially for small white entrepreneurs, being able to join a well-known chain brand is the most worry-free way, but there are still many entrepreneurs who suffer losses in finding brands, visiting headquarters and signing contracts.
Super pits are not recommended.
Cooking will fail 80% and succeed 20%! The first position, the second management! Don't touch it by amateurs.
If you are a good brand, there is definitely no such thing as a pit. I didn't see it clearly. I found an unreliable one and I can only accept it.
What you can't get can get what you need. If you want to make money, you still have to rely on yourself. Joining is a shortcut, but you can't make money without working hard. You must make a choice.
Looking at the joining conditions, there are many restaurants in online celebrity now, most of which are popular for a period of time, and the business will plummet. The reason is that the price and quality of substantive products in the market do not match. Did not reach a reasonable cost performance. After early tasting, customers have no memory. I don't think it's necessary to spend any more. Joining such a brand has undoubtedly become the object of being pitted. Mature brands such as Haidilao and McDonald's cannot join. So I personally think that the advantages of joining the store outweigh the disadvantages.