British company
BACARDI
Founded: 1862
Founder: Faccondo
Brand Features: High-end rum originated from Santiago de Cuba in 1862. It is pure and smooth; it contains the freedom, color and passion that symbolizes the spirit of the Latin Caribbean. It is the world's number one high-end hard liquor with products sold in more than 170 countries. Countries
Product range: Rum
Brand introduction: Created by the founder of Bacardi in 1862, it has an extraordinary sweet taste after aging. Mellow and refreshing taste. It can be mixed with any soft drink, directly added with juice or consumed like ice cubes. Known as the "bottle-with-bar", it is the preferred brand in popular bars and has been used to prepare legendary cocktails around the world.
For the first time, the founder of the brand, who immigrated to Cuba from Spain, successfully gave the originally very rough and strong rum a new look of delicateness and softness, thus making Bacardi a relatively popular rum. representative brand. In addition to the most basic light series, the 151° alcohol content is as high as 75.5, which is used to make cocktails with a particularly full taste.
Today, the producers of Bacardi rum are still descendants of Mr. Facondo. BACARDI RUM also still uses the same brewing process that has been unchanged for 130 years. The wine is stored in American white oak barrels to make the wine fresh and smooth. Bacardi rum is cultivated in natural wooden barrels to develop a mellow and fragrant wine flavor, while the darker golden rum is stored in charred oak barrels, making the wine lighter and more aromatic.
The founder of the brand, who immigrated to Cuba from Spain, successfully gave Rum, which was originally very rough and strong, a delicate and soft new style for the first time, thus making Bacardi the representative brand of Rum. In addition to the most basic light series, the 151° alcohol content is as high as 75.5, which is used to make cocktails with a particularly full taste.
Today, the producers of Bacardi rum are still descendants of Mr. Facondo. The wine is stored in American white oak barrels to make the wine fresh and smooth. Bacardi rum is cultivated in natural wooden barrels to develop a mellow and fragrant wine flavor, while the darker golden rum is stored in charred oak barrels, making the wine lighter and more aromatic.
Bacardi is now the world's only privately held spirits company, employing more than 6,000 people in 170 countries around the world.
[Edit this paragraph] Introduction to the British Bacardi Company
Bacardi originated from Santiago de Cuba and was created by Facundo in 1862. After aging, It has extraordinary glycol and refreshing taste. The wine is stored in American white oak barrels to make the wine more refreshing, smooth and fragrant; the darker golden rum is stored in barrels made of charred oak to make the wine lighter and more fragrant. Bacardi can be mixed with any soft drink, directly added to juice or placed in ice cubes before drinking. It is the brand of choice in popular bars and has always been used to make magical cocktails.
Today, Bacardi is the only privately held spirits company in the world and the fourth largest alcohol company in the world, still controlled by Mr. Facundo’s descendants. The company is headquartered in Hamilton, Bermuda and employs more than 6,000 people in more than 170 countries around the world.
[Edit this paragraph]Company logo
The bat appears on the bottle as the logo of Bacardi and has a history of more than 130 years. In Cuban culture, bats are considered a symbol of good luck and wealth.
[Edit this paragraph] Company History
The Bacardi Company was founded by Don Facundo Bacardí Massó on February 4, 1862 It was founded in Santiago de Cuba (Cuba) and is now headquartered in Hamilton (Bermuda).
Bacardi also owns several other brands including Gray Goose vodka, Dewar's scotch, Bombay Sapphire gin, Eristoff vodka, Martini & Roll Martini & Rossi, Cazadores tequila, and Havana Club rum sold in the United States.
The wine merchant Don Facundo Bacardi Marceau immigrated to Cuba from Catalonia in the early 19th century. At this time, rum was cheap to make, was not considered a sophisticated drink, and was rarely sold in high-end taverns. Don Facundo set out to "tame" rum, and after trying several methods, discovered a method of filtering the rum through charcoal to remove impurities. In addition, Facundo uses oak barrels to store the rum to achieve the effect of adding "mellowness" to it. The resulting product was the world's first "white" rum.
Facundo and his brother Jose built a small brewery on February 4, 1862, and put their previous experimental discoveries into commercial production. Their first copper and cast iron still produced 35 barrels of fermented molasses per day. Fruit bats lived on the beams of the workshop house, and the bats became Bacardi’s bat trademark.
By 1890, the company was experiencing turmoil. Facundo's eldest son, Emilio Bacardi, was exiled for participating in the Cuban War of Independence against Spain. Emilio's brothers, Facundo, Jose and his brother-in-law Henri Schueg, stayed in Cuba and took on the task of maintaining the company during the war. The women in the family became refugees in Kingston, Jamaica. After the Cuban War of Independence and the U.S. occupation of Cuba, the earliest "Cuba Libre" and "Deguire" cocktails were born from Bacardi rum. In 1899, Emilio Bacardi was appointed mayor of San Diego by U.S. General Leonard Wood.
Bacardi (As early as the beginning of the 18th century, pirates in the Caribbean had been conquered by the equally wild and domineering rum, which earned the rum the nickname "pirate wine".) 1912 , Emilio Bacardi bought a mummy while traveling in Egypt as an exhibit at the Emilio Bacardi Moreau Metropolitan Museum to be opened in Santiago. The mummy is still on display today. In Santiago, his brother Facundo M. Bacardi continued to manage the company with Henry Sugar, who began the company's international expansion by building new bottling plants in Barcelona and New York. The New York factory soon closed due to Prohibition, but Cuba became a popular tourist destination for American tourists during this period.
In the 1920s, Emilio opened a new winery in Santiago. During these 10 years, the Art Deco-style Bacardi building was built in Havana, and the third generation of the Bacardi family began to join the family business. Facundo Bacardi issued an invitation to Americans still under Prohibition to "come to Cuba and bathe in Bacardi rum." The new product Hatuey beer was also launched during this period.
A bottling plant in Mexico City and a distillery in Puerto Rico opened in the 1930s. Several trademark disputes occurred during this period, centered on the use of the Bacardi brand name for rum manufactured outside Cuba. Henry Sugar retained the right to continue using the Bacardi family name on products made in Puerto Rico in a dispute, while also gaining leadership of the company. In another dispute, Bacardi also won a victory and was allowed to "only cocktails made with Bacardi rum can be called Bacardi cocktails."
During World War II, the company was led by Jose Bosch, Henry Sugar's son-in-law. Pausch established the Bacardi Import Company in New York and was nominated as Cuba's Finance Minister in 1949.
Hartoy beer appears in two of Hemingway's works: "To Have and Have Not" and "The Old Man and the Sea." In 1956, Bacardi held a celebration to celebrate Hemingway winning the Nobel Prize for Literature.
Bacardi has made several industry acquisitions recently to expand beyond its famous rum brand. In 1992, Bacardi acquired the famous absinthe and sparkling wine manufacturer Martini & Rossi. In 1998, it acquired Imperial Whiskey and Bombay Sapphire Gin for US$2 billion. In 2001, it acquired Casa Dore Tequila. It acquired Gray Goose Vodka in 2006, and in 2006 Bacardi bought Pacific Dawn, a New Zealand vodka brand. Other subsidiary brands include Drambuie whiskey, DiSaronno Amaretto and Bamp; B and Benedictine liqueurs.
[Edit this paragraph]Bacardi and Cuba Today
There is no Bacardi drink on the market in Cuba. The main brand of rum in Cuba is Havana Club. Havana Club is not an original brand of Bacardi, but Bacardi said it later bought the brand from the brand owner. The Cuban government claimed that the original owner of the brand abandoned the brand and therefore did not acknowledge Bacardi's claim that it had purchased the brand. The Cuban government has partnered with France's Pernod-Ricard to sell the Havana Club worldwide except in the United States and its territories.
Although it is no longer produced in Cuba, for commercial reasons, Bacardi has decided in recent years to start re-emphasizing the Cuban origins of its brand. Faced with increasing competition from the international Havana Club brand, the company believed that being associated with Cuba was important for rum sales. A television commercial with the slogan "Welcome to Latin America" ??is one example. In 1998, "Founded in Santiago, Cuba, 1862" was added below the company's distinctive bat logo.
Bacardi has faced criticism and legal issues over its attempts to mislead consumers into thinking its rum is produced in Cuba. Bacardi's advertising in Spain began in 1966 promoting a combination of rum and cola called "rum cola". However, starting in 1998, Bacardi began calling the drink "Cuba Libre". The Spanish Advertising Association forced Bacardi to stop the ad campaign, saying the ad was full of images of Caribbean countries and would make consumers think it was from Cuba, thereby "misleading consumers on the substance of the product." Meanwhile, Bacardi continues to fight the Cuban government in courts around the world over rights to use its trademark.
The Bacardi Company’s legacy lives on through its noble architecture and historical importance in Santiago and Havana. The Edificio Bacardi Building in Old Havana is considered one of the most exquisite Art Deco buildings in Latin America.