On March 25, 2020, Alibaba’s Taobao Special Edition was officially launched. ?Taobao Special Edition is an app under Taobao. As the world's first new platform with C2M customized products as its core supply, Taobao Special Edition will have a profound impact on product sales.
According to 36 Krypton, Alibaba Vice President and General Manager of C2M Division Qi Gong (real name Wang Hai) said on March 25 that Alibaba had indeed submitted an application for Taobao’s special version of the mini program and looked forward to working with Tencent cooperation, but the application is still under review and approval.
IT House once reported that Bloomberg reported last week that Alibaba plans to launch a Taobao special edition mini program on Tencent WeChat in response to the increasing regulatory requirements of China’s antitrust authorities. Some media said that the Taobao Special Edition has been integrated into the WeChat mini program and will support WeChat payment for the first time. Taobao Special Edition responded that it would not comment.
Extended information:
Strategic upgrade of Taobao Special Edition
On March 25, Taobao Special Edition, which celebrated its first anniversary, announced a strategic upgrade. Wang Hai, vice president of Alibaba Group and general manager of the C2M business unit, said that in the next year, Taobao Special Edition will build a direct source supply system for all categories, continue to subsidize daily consumer goods, and create a comprehensive e-commerce platform with the highest cost performance.
It is understood that the core of the upgrade of Taobao's special price direct supply system is the two major categories of fresh food and brand clothing. Together with the daily necessities that have formed a system, Taobao's special price has completed the transformation of food and clothing. With comprehensive coverage of core supplies, it has become a "general student" in the sinking market.
In terms of fresh food, Taobao Special Edition will open up Alibaba’s digital agriculture system and directly connect to 10,000 direct procurement bases of agricultural products. With the help of more than 1,000 county central warehouses and more than 30,000 township and village exclusive distribution points across the country, it will Fresh food greenhouses were moved into the sunken market. It is worth noting that this upgrade of Taobao Special Edition has launched consumer service systems such as "pay for expensive purchases", "pay for bad products", and "free shipping for returns", allowing consumers to buy at the most affordable prices and eat more securely. .
Ifeng.com - Alibaba: Submitted an application for the Taobao Special Edition mini program and looks forward to cooperation with Tencent
Baidu Encyclopedia - Taobao Special Edition