Mixue Bingcheng, mentioned earlier, is still in the state of having its trademark rejected. Although its related lyrics and nicknames are closely related to its own company, due to risk and uncertainty factors, It was eventually dismissed. But this time, Mixue Bingcheng changed directions and continued to register the trademark. I don’t know what the final outcome will be.
Tianyancha APP shows that on October 26, Mixue Bingcheng Co., Ltd. applied to register multiple "Mixue Business" and "MXIB" trademarks, with international classifications involving advertising sales, education and entertainment, and website services. etc. The current trademark status is pending application. So judging from the registered information, is Mixue Ice City starting to develop in a new direction?
It is reported that as early as January this year, a project symposium of Mixue Bingcheng Co., Ltd. was held in Wen County, Jiaozuo City. Mixue Bingcheng planned to build an island smart warehousing and honey storage facility in Wen County, Jiaozuo City. Snow Business School and other projects. Therefore, the new trademark issue mentioned above is indeed a new project being developed, but we don’t know when it will be put into practice. This is still something to look forward to.
Although Mixue Bingxue’s previously registered trademark categories are rarely available, because there are similarities or objections and other factors that cannot succeed. However, this is not a reason to prevent companies from registering trademarks. Reasonable trademark application requests will be recognized by the examiner and the Trademark Office.
However, because the development of enterprises requires different trademarks at different stages, the materials required for trademark registration in the later stage are also different, as well as the style of the trademark, the selected category and various types, etc. . If feasible, it is obviously extremely necessary to conduct a trademark search in the early stage of trademark registration, which can increase the probability of trademark registration approval.