Fur refers to animal skin used to make clothing or accessories and other items, usually from wild animals such as cats, minks, and foxes. Due to the increasing awareness of wildlife protection and the call to oppose the wildlife trade, more and more people are now choosing not to use real fur, and turning to artificial fur or other alternatives.

The fur on the trademark often refers to a fashionable brand or logo. The brand may be associated with real fur, or it may simply use the word "fur" to attract customers. Therefore, you need to carefully identify the meaning behind the trademark when purchasing to avoid unnecessary misunderstandings or deceptions.

Although the use of fur and its derivatives may cause great suffering and even death to animals if reasonable protection measures are not taken, there are still some people in some countries and regions who consider it luxurious. Fur is a symbol of wealth and status. Therefore, education and publicity about fur is still a very critical step.