On May 1st, 21, the trademark of Wang Laoji leased by Hongdao Group expired. GPHL contacted Hongdao Group for dozens of times by telephone, official letter, lawyer's letter and other forms, hoping to renegotiate the trademark license, but the other party did not respond. In case of necessity, on April 26th, 211, GPHL submitted an arbitration to China International Economic and Trade Arbitration Commission in accordance with the dispute settlement method agreed by both parties.
on December 29th, 211, the arbitration case was formally opened. On March 14, 212, the arbitral tribunal organized mediation between the two parties, and Hongdao unilaterally gave up. On May 9, 212, China International Trade Arbitration Commission ruled that both the Supplementary Agreement on Trademark License of Wang Lao Ji and the Supplementary Agreement on Trademark License Contract of Wang Lao Ji were invalid. This means that from May 2, 21, Hongdao Group has no right to use the trademark of Wang Laoji, and the profits made by Hongdao Group in operating Wang Laoji over the past two years are illegal.
It is more than 1 times lower than the international practice for foreign-funded enterprises to pay bribes to obtain cheap rent
After verification, Jiaduobao Group is a foreign-funded enterprise registered in the British Virgin Islands and a wholly-owned subsidiary of Hongdao Group, and its nature is foreign-funded enterprises rather than private enterprises as previously claimed. For more than 1 years, it has made huge profits by using the foreign-funded enterprise policy and the brand of Wang Laoji.
The right of production and management obtained by improper means such as bribery violates legal principles; In addition, the sales scale of Wang Laoji operated by Hongdao Group is as high as 16 billion. According to international practice, the trademark use fee is generally charged at 5% of the sales, while Hongdao Group gives only about 5 million trademarks to GPHL every year, which is only .3% of the sales, which is more than 1 times lower than the international practice. During the operation of Wang Laoji herbal tea in red cans, it made rich profits by using the policies of the state on foreign-funded enterprises. Due to the ultra-low price obtained by bribery, the state-owned assets are seriously lost.
although this result has been delayed by two years and eight days compared with the original trademark license period, it is still significant and hard-won. It is not only legal but also reasonable for GPHL to recover the production and management rights of Wang Laoji in red cans and red bottles.
Wang Laoji, a red jar of Guangzhou Pharmaceutical Group, is listed legally
At present, Hongdao Group has appealed to Beijing No.1 Intermediate People's Court. Before the court makes a judgment, the arbitration result has legal effect. It is legal and reasonable for Guangzhou Pharmaceutical Group to launch Wang Laoji, a red jar according to laws and regulations. It is illegal for any enterprise to use Wang Laoji for publicity without authorization, which is also harmful to Wang Laoji, a state-owned asset. On June 3rd, Wang Laoji made a shocking appearance on the Great Wall, which can best represent the national culture. It only took more than 2 days from the arbitration result on May 9th to the organization of production and listing, which made the market participants "amazing" and showed the powerful strength and super efficiency of GPHL.
Guangzhou SASAC is full of confidence in Guangzhou Pharmaceutical Group's operation of Wang Laoji. It is hoped that GPHL will turn Wang Laoji from a national brand into a world brand in accordance with the development strategy of "136", and achieve sales of 3 billion yuan within five years, so as to maintain and increase the value of state-owned assets.
For the next market arrangement, GPHL revealed that the first batch of red cans of Wang Laoji has started to distribute goods, and the citizens in Guangzhou and Beijing will be the first to taste them. In order to meet the demand for production capacity, GPHL has successively signed strategic cooperation agreements with large food production enterprises. In addition to choosing OEM in the short term to meet consumers' demand for Wang Laoji, GPHL will also set up its own production base in the whole country, which is already in preparation.