Dalian Mantanghong Catering Management Chain Co., Ltd. is a strong and rapidly growing private enterprise specializing in the research and development and promotion of a series of coarse and fine grain products. With its good reputation and keen market insight, the company has been deeply loved by consumers and franchisees in the past few years since its listing in Dalian through unremitting efforts. At present, nearly a hundred cooperative chain stores have been developed in the Northeast region. At the same time, the company's popularity continued to increase. In order to strengthen its brand image, it applied for the rice trademark in 2008.

Since its establishment, the company has taken the lead in the catering industry to launch the new healthy diet concept of "eating whole grains and balanced nutrition", with the purpose of "creating catering culture with healthy diet, and creating service value with conscience and quality". As a leader in the coarse grains industry, he has won high praise from his peers and has been praised as a "coarse grains expert" by consumers.

The company's leading products are coarse grain soup, rice brand sesame oil, rice brand balsamic vinegar and rice brand coarse grain noodles. The raw materials have been strictly reviewed and high-quality corn is selected, which is pollution-free, safe and nutritious. Its soups and seasonings are researched and developed in cooperation with many seasoning factories and food factories. The specifications and standards comply with national product quality requirements, and product quality is strictly controlled. The resulting whole grains have a smooth texture, suitable saltiness, and are in line with public tastes, winning unanimous praise from consumers.

The company headquarters is committed to promoting the current internationally advanced franchise chain operation system. While constantly improving industrial development and standardized management, it also relies on its own management and operation system to provide unified store design for all stores. , unified operation and service specifications, unified technology and product formulas, and unified advertising planning to provide high-quality product distribution for each branch. The company provides unified professional skills training, etiquette training and corporate culture training to all employees and franchisees. Let the majority of consumers feel value for money; secondly, let customers enjoy the warmth of home; and finally, let employees feel that they are the owners of the company.

For the stable development of the enterprise, the company conducts a lot of exploration in business philosophy and other aspects. Today, with the efforts of all employees, the company's management structure is continuously optimized, management concepts are constantly innovated, and the company's various systems are continuously improved. It attaches great importance to the management of brand image, so that consumers can understand the rice trademark, recognize the rice trademark, and trust the rice trademark.

After unremitting efforts, the company has also achieved corresponding results. In 2009, its sales reached 12.025 million yuan, with a profit of 365,800 yuan, a tax amount of 324,500 yuan, and an advertising investment of 32,500 yuan; in 2010, its sales reached 10.025 million yuan, with a profit of 264,500 yuan, a tax amount of 345,800 yuan, and an advertising investment of 14,000 yuan. yuan; in 2012, its sales reached 11.025 million yuan, with a profit of 406,700 yuan, a tax of 606,300 yuan, and an advertising investment of 21,500 yuan. Its business scope covers the three northeastern provinces and other major provinces and cities.

Due to the support of the state and government, the company has been awarded the "Consumer Satisfaction Unit" certificate issued by the Consumers Association for three consecutive years; it has been awarded the "Contract-abiding and Creditworthy Unit" by the Dalian Administration for Industry and Commerce for three consecutive years. ", obtained the "Commercial Franchise Qualification" issued by the Ministry of Commerce on February 24, 2012.

The company has always taken "service creates value, professionalism creates success" as its service philosophy; adheres to the work style of "vigorous, pragmatic and efficient"; and firmly believes in the pioneering spirit of "surpassing oneself and realizing the possible". In line with the brand management philosophy, we will continue to contribute to the dietary health of the people with first-class quality and perfect services