How to arouse customers' interest and write an email title with an opening rate of 90%? You will know after reading this article!
1
These contents are not worth writing.
0 1
Title of greeting class
If hello, good morning, etc.
This kind of open-ended title is generally not very interesting to customers. And it will leave an unprofessional impression on the other party.
02
Just write down the name of your company or the title you want to cooperate with.
Buyers may not know the name of your company, but sometimes they think it's a sales email at first sight and drag it directly into the trash can.
In practice, no matter how well the text of the email is written, it is easy to be rejected when encountering such a title.
To put it simply, a good letter needs to contain the following three characteristics:
0 1
Clear intention
Focus on product or personal highlights, or write about competitors, excellent suppliers, price butchers, etc. As a highlight of innovation in the title, and show the confidence of suppliers.
We're here to compete. We don't have to hide it.
02
Digitalization is obvious.
Especially when dealing with customers in India, we can add words such as promotion, price reduction and lowest price to the title, because Indian buyers generally prefer products with price advantages.
03
Concise and clear
Seven characters is the best title. Too long a title will make people lose their desire to read.
2
Title writing template used by foreign trade experts
Bing Yi Style Title: (20 10 was originally published in Fubu Forum. )
Cut to the chase, simple and clear.
Reply: ABC Company/The Home Depot Supplier-Solar Lights /DEF Co., Ltd.
Re:: Add Re: At the beginning of an open letter, pretend to be an old customer's email, so that customers can't remember it when they see a strange email, increasing the probability of clicking.
ABC Company: refers to the customer's company.
The Home Depot supplier: Explain to customers that "we are the Home Depot supplier of large supermarkets". First, it can attract customers at the same level to pay attention to his competitors (competitors of The Home Depot), and second, it can explain the strength of the letter-the strength of cooperation with large supermarkets, rather than ordinary small companies.
DEF Limited: Name of your company.
It is expected that God will sum up the letter opening routine into the following formula:
High response rate = basic search, correct target+avoiding junk filter words+few pictures and links+good title+concise writing+key points to attract customers+luck or opportunity.
Regarding the title of the open letter, he put forward five ideas, namely:
0 1. Find material on the customer website: put the obvious slogan, core value and president's speech of the customer in the title.
02. Taking the interests of customers as the goal, the more specific the better.
03. With the main product as the topic, it is clear at a glance: Handler: Purchasing-featured products/safety vests-PIS Company.
04. With market information as the topic: Pis Company: Nonwoven materials rose in April.
05. Express your intention directly: How can we become your potential supplier-PIS Company.
It clearly States that "the buyer can decide whether to read or not to delete the email at most 3 seconds after receiving it".
Sophie's title (published on 20 17 WeChat official account "Sophie's Foreign Trade Notes")
0 1. Adjective+product+from
The trendy USB from China ABC emphasizes USB fashion: suitable for small gifts.
02. Shantou+Product Description
Moq 100pcs only sells branded hats: the minimum order quantity is gimmicks-small quantities are also accepted.
Factory direct sales of various styles of sunglasses: starting from the source-factory direct sales, a variety of choices.
03. Product+Use
Vacuum cleaner in industrial area emphasizes the application of vacuum cleaner in industrial field.
04. Question pattern
How to choose/choose durable LED lights? Emphasize the durability of lighting.
05. Show advantages/inform news, etc.
ABC China's new mug marks the arrival of new products.
Please visit our booth B268 at the PPP exhibition in the United States to inform the exhibitors of relevant information (including the exhibition name, booth and participating countries).
? Other categories
0 1. reply: product name+supplier+its industry leader (or its possible competitor)
For example, reply: curling iron supplier We are Wal-Mart supplier.
02. To purchasing decision maker+market information sharing
For example, Michael Horsell's curling iron at the Munich Beauty Forum.
03. To purchasing decision makers+market information sharing+their industry leaders (or their possible competitors)
Such as: Mike curling irons over 100k promoted in Jenny's house.
Note: it is best for big customers who can borrow from internationally renowned retailers, preferably those who have cooperated before, not recently. They can be sellers of your products. Never borrow money directly from the importer (this is a very important business secret).
Opening letter title template
Adjective+product+from
All kinds of brand packaging boxes from ABC in China
Emphasize the variety of box styles and accept OEM: suitable for conventional customized products.
Fashion USB from ABC in China
Emphasize USB fashion: suitable for small gifts.
Healthy Organic IQF Vegetables-Factory Outlet
Emphasize the characteristics and varieties of vegetables: suitable for agricultural products/chemicals.
FDA TPE material from ABC in China
Emphasize compliance with FDA standards
SGS-approved medical-grade lactose-China direct sales
The key point is to meet SGS test standards and drug level.
Shantou+Product Description
30% discount on bedroom furniture
Enjoy at least 50% discount at the dinner table on the last day.
Both of them have a gimmick in time-the discount machine is now or never.
MOQ 100 Only brand bottle caps are sold.
Use a gimmick to order from the minimum quantity-even a small quantity.
Manufacturers selling all kinds of sunglasses.
Goods with gimmicks-factory outlets, multiple choices.
Free artwork custom rubber keychain
Use tricks in design/drawing without design.
Ready-made inventory Hotel supplies towels.
Bring gimmicks from the delivery date-the hotel's existing towels
Product+use
Water bottle labeling machine
The point is to label the water bottle.
Outdoor rattan tables and chairs
Emphasize outdoor use.
Dust collector in industrial area
Emphasize the application of vacuum cleaner in industrial field.
How to choose/choose durable LED lights?
Emphasize the durability of lighting.
How to get a custom-made shirt that does not fade?
Emphasize that the clothes are made to order and the printing will not fade.
What is a filling machine (with pictures)?
Explain the name of the machine and emphasize the attached drawings?
Show advantages/inform news, etc.
Installation of blow molding machine in Turkey
Notify that the installation of bottle blowing machine has been completed in Turkey.
The last few hours! Will you save your 45%?
Questions arouse curiosity.
ABC China's new mug.
Notify new products.
Please visit our booth B268 at global sources Electronics Show.
Inform the exhibition information (including the exhibition name, booth and participating countries)
I called you, but you didn't answer.
Tell me I called, but I didn't reply. It may arouse curiosity, may feel guilty, or it may be deleted directly.
Can you contact your supplier at midnight?
Can a buyer contact his supplier at midnight? You can. This is your personal advantage.
Hello, Mike, can you give me three minutes?
Jack, are you satisfied with your supplier now?
In the above two cases, the name of the buyer is embedded in the title, which attracts people's attention.
More foreign trade dry goods can be obtained by paying attention to the official WeChat account.