Article 2 14 of China's criminal law stipulates that anyone who knowingly sells goods with counterfeit registered trademarks and has a large amount of illegal income or other serious circumstances shall be sentenced to fixed-term imprisonment of not more than three years and shall also or only be fined; If the amount of illegal income is huge or there are other particularly serious circumstances, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than 10 years and shall also be fined.
In addition, network celebrities or a star use their own traffic advantages to make false propaganda on the products sold during the live broadcast, obviously deceiving consumers and bearing corresponding civil liability for compensation.
According to the provisions of Article 55 of the Consumer Protection Law, the goods sold in the live broadcast room are fake and shoddy, and the provisions of returning one and losing three are also applicable. Buyers can request return, replacement or repair in accordance with the provisions of Article 24 of the Consumer Protection Law; If the products sold are adulterated, forged, shoddy or pass off unqualified products as qualified products, and the sales amount is more than 50,000 yuan, it constitutes the crime of selling fake and inferior products.
6 18 live broadcast has hot goods.
A few days ago, Tmall and JD.COM announced the results of the 6 18 event, in which the live delivery was highly concerned, and the live data of various e-commerce platforms were eye-catching.
In terms of Taobao live broadcast, the opening volume of June 1 day 1 hour has exceeded that of the same period in 2020. Self-broadcasting of brand stores has achieved explosive growth, and the turnover has increased by 100% compared with the same period in 2020.
By the end of June 1 at 1 1, the self-broadcast turnover of Xiaomi, Estee Lauder, Gree, Lancome, Huawei, L 'Oré al and other stores exceeded10 million yuan, and the number of live broadcast rooms of stores with turnover exceeding10 million yuan was the same as that of the same period in 2020. In addition, Li Jiaqi and Weiya, as representatives, both watched more than 1 100 million times, and their sales exceeded 2 billion yuan.
In terms of live broadcast in JD.COM, the turnover of new live broadcast products in JD.COM increased by 2 19 times year-on-year; JD。 On the first day of its own brand 6 18, the turnover of 10 hour exceeded 20 years.
On the vibrato platform, the special section "Meeting the New National Tide" was officially launched on June 1 1. This section will focus on displaying high-quality goods with cultural and artistic value, so that consumers can learn more about intangible cultural heritage and local characteristic culture while watching the live broadcast, stimulate interest, and realize "planting grass" to purchase.
Refer to the above? China Economic Net-Online celebrities can be sentenced to up to 10 years in prison for using fake products.