Zhonghui Travel, full name: Zhonghui Travel Scenic Area Management Co., Ltd., is the first brand of happy tourism in China, an expert in chain operation of scenic spots, a leader in the development training industry, and a development training supplier for more than 30,000 enterprises and institutions. The main business of Zhonghui Travel includes scenic spot chain, hotel chain management, expansion training, tourism planning and planning, scenic spot investment consulting, etc.
Zhonghui Travel is an advocate, researcher, practitioner and promoter of the experience industry. Zhonghui Travel advocates: "I participate, I experience, I am happy", and uses the concept of experiential tourism to organically solve the relationship between visual shock and spiritual touching, and the relationship between scenery and customs.
Zhonghui Tourism has many years of practical experience and successful performance in expanding education and training and expanding the overall operation of base resources. For eighteen years, it has been focusing on integrating the advantageous elements of scenic spots by injecting core products such as education and tourism. Integrate resources to realize the specialization and industrial chain expansion of education. And use systematic marketing to enhance core resource control, replicate the successful model through "trusteeship", realize full sharing of resources, chain operations, and ultimately form a deeply integrated business model (full industry chain model) of "characteristic scenic spots + expansion training + management output" ), forming the core competitive advantage of the enterprise. The expansion bases (scenic spots) operated by it have all made great progress: Shiyan Lake trademark was rated as "Hunan Province Famous Trademark", Shiyan Lake Scenic Area was rated as a national AAAA-level tourist attraction at the end of 2011, and Shiniuzhai Scenic Area was rated as a "National Level Geopark". , was rated as "National AAAA Tourist Attraction" in 2014. At the end of 2011, the company tried to expand the chain management and brand output of bases (scenic spots), and successively managed Ningbo Shipu Fishing Port Ancient City, Ningbo Tantoushan Island Scenic Area, and Ningbo Ocean Leisure Tourism Company; in 2012, it successfully managed the tourism resources of Huaihua City Passage County , including National Geological Park, National AAAA Scenic Area, National Scenic Area Wanfo Mountain, Huangdu Dong Cultural Village, Taro Ancient Dong Village, Longdi Ecological Rafting, Gongcheng Academy, Duyan Park, etc.; in 2013, Zhonghui Travel and The Suzhou Xiangcheng District Management Committee reached a long-term cooperation agreement and successfully hosted a rose theme park and a five-star Yangcheng Renaissance Hotel in Xiangcheng District. At the end of October of the same year, the Suzhou Shengze Lake International Development Center Base was established; in November 2013 , continued its efforts, taking over scenic spots such as Yueyang Pingjiang Du Fu Temple; in 2014, it took over Ningxiang Weishan Hot Spring Villa and Miyin Zen Temple; at the same time, it successfully chained the first batch of five-star farms in the country: Liuyang Haobo Farm, and successfully achieved a rapid improvement in the performance of the managed scenic spots .
Zhonghui Brigade is also a leader in domestic expansion training. We pursue the belief of "helping customers grow, helping customers succeed, and helping customers realize their dreams". Over the past 18 years, we have accumulated a strong team of experts and coaches. We are an expansion training provider for more than 30,000 domestic enterprises, institutions, and units. The cradle of elite teams.
In 2014, Zhonghui Travel cooperated with Zhejiang Shenzhen University to create the "TGRP" smart scenic spot management system; in 2015, it cooperated with Tencent Technology to launch the first "Internet + smart scenic spot cluster platform" in China, using the Internet to create unique A unique and ultimate experience, actively opening up a new model of "smart tourism" in the mobile Internet era.
On October 30, 2015, the "Zhonghui Tourism" service account jointly created by Zhonghui Tourism Scenic Area Management Co., Ltd. and Tencent·Daxiang.com*** was officially launched on WeChat. This is another leap forward in Hunan’s Internet + smart tourism. The launch of the Zhonghui Travel service account marks the initial implementation of the country’s first Internet + smart scenic spot cluster. Zhonghui Travel’s 18 scenic spots and hotels, as well as the soon-to-be-developed The five scenic spots will be more Internet-based and intelligent in such a cluster, and its Pingjiang Shiniuzhai will also become the first Internet + smart scenic spot in Hunan.