The affiliated company, Midea Group, was founded in 1968. It is a large-scale comprehensive modern enterprise group focusing on the home appliance industry and involved in real estate, logistics and other fields. It owns two listed companies and four major industrial groups. , is the largest white home appliance production base and export base in China.

In 1980, Midea officially entered the home appliance industry; in 1981, it began to use the Midea brand.

Currently, Midea Group has nearly 80,000 employees and owns more than ten brands including Midea and Welling.

In addition to the Shunde headquarters, Midea Group also has production bases in Guangzhou, Zhongshan, Anhui Wuhu, Hubei Wuhan, Jiangsu Huaian, Yunnan Kunming, Hunan Changsha, Anhui Hefei, Chongqing, Jiangsu Suzhou and other places. ; The overseas base in Binh Duong, Vietnam, has been completed and put into production.

Midea Group has a strong marketing network across the country, and has sales offices in the United States, Germany, Canada, the United Kingdom, France, Italy, Spain, Dubai, Hong Kong, India, the Philippines, Singapore, Thailand, and Russia. There are 21 overseas institutions in , Panama, Malaysia, Vietnam and other places.

Product Category

Series Centrifugal Chiller

Series Screw Chiller

Series Fan Coil/Air Conditioning Box

Series of intelligent multi-connected units

Series of multi-connected units

Series of variable frequency multi-connected units

Series of air-cooled modular units

Series of water-cooled cabinets

Series of home central air-conditioning industry chain Midea home air-conditioning has four major air-conditioning factories: Shunde base, Wuhu Industrial Park, Wuhan Industrial Park, and Guangzhou air-conditioning factory The production base has formed an annual production capacity of 15 million units and the most complete air conditioning industry chain in China.

In 2004, Midea and Toshiba Carrier formed a joint venture to jointly develop world-leading DC inverter technology and products.

By introducing and cultivating technical teams and introducing advanced technology research and development equipment, Midea Refrigeration has always been at the forefront of the industry in the research and development of air-conditioning products.

Midea Air Conditioning has a leading domestic R&D base, a national technology R&D center, a postdoctoral mobile station, a high-standard testing and verification center, a leading domestic CAD center, and world-class CAID and CAD systems.

Midea Air Conditioning has advanced and complete experimental resources that are synchronized with international capabilities. The investment in laboratory resources exceeds 200 million yuan, and the supporting degree and advanced nature of experimental equipment are at the forefront of the industry.

Midea air conditioners have leading domestic parts inspection capabilities and have invested a total of more than 50 million yuan in parts inspection. They conduct full inspections or large-scale screening of core parts and conduct reliability research at the same time.

For many years, Midea Air Conditioning has been an innovative leader in China's household air conditioners. With the goal of serving consumers and its responsibility to lead the upgrading and technological progress of China's air conditioning industry, it has been the first to launch new products and guide consumer trends. .

In September 2008, Midea air conditioners made full efforts in the field of inverters with the internationally leading technology of "all series using 180-degree sine wave" and the image of a leader of "buy inverters and win beauty contests".

In 2009, we achieved industry benchmark technologies of “1 Hz control”, “4 Hz operation”, and “1_130 Hz ultra-wideband control” in the core operation and control of inverter air conditioners, striving to fully popularize “10 The benchmark variable frequency configuration of Hertz Ultra Low Frequency Operation Technology.

The 15 major series and 53 models from high-end to mid-to-low-end form the most complete product line on sale in the industry, and have achieved the success of the "King of Frequency Conversion" with innovative technology.

In 2009, the National Information Center awarded Midea the honorary titles of "2009 Cold Year Inverter Air Conditioner Sales Champion" and "2009 Refrigerated Year Air Conditioner Industry Total Domestic and Foreign Sales Champion" based on the 2009 Refrigeration Annual Air Conditioning Industry Statistics.

In 2009, Midea air conditioners won two honors: "Best Usage Satisfaction Brand" and "Best After-sales Service Satisfaction Brand" jointly awarded by the China Household Electrical Appliances Association, China Consumers Association and other organizations.

In 2009, Midea air conditioners won the honorary title of "2009 Satisfactory Brand for Government Electronic and Electrical Procurement Services" jointly issued by China Financial News and China Household Appliances Maintenance Association.

In the first half of 2009, Midea's domestic market sales of home air conditioners were RMB 18.5 billion.

In 2010, the target sales volume exceeded 13 million units, a year-on-year increase of 30%, the market share was 35%, and the one-year market maintenance rate was one thousandth; the sales of inverters exceeded 2.5 million units, and the market share exceeded 50%.

Midea air conditioners, the inverter king, will continue to write new glories on their way to dominance.

Group Overview Midea Group was founded in 1968. It is a large-scale comprehensive modern enterprise group focusing on home appliances and involved in real estate, logistics and other fields. It owns two listed companies and four major industries. The group is China's largest white goods production base and export base.

In 1980, Midea officially entered the home appliance industry; in 1981, it began to use the Midea brand.

Currently, Midea Group has nearly 80,000 employees and owns more than ten brands including Midea and Welling.

In addition to the Shunde headquarters, Midea Group also has production bases in Guangzhou, Zhongshan, Anhui Wuhu, Hubei Wuhan, Jiangsu Huaian, Yunnan Kunming, Hunan Changsha, Anhui Hefei, Chongqing, Jiangsu Suzhou and other places. ; The overseas base in Binh Duong, Vietnam, has been completed and put into production.

Midea Group has a strong marketing network across the country, and has sales offices in the United States, Germany, Canada, the United Kingdom, France, Italy, Spain, Dubai, Hong Kong, India, the Philippines, Singapore, Thailand, and Russia. There are 21 overseas institutions in , Panama, Malaysia, Vietnam and other places.

The main products of Midea Group include household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, washing machines, rice cookers, water dispensers, microwave ovens, dishwashers, induction cookers, fans, electric heaters, water heaters, stoves, and oil absorbers. Home appliances such as hoods, disinfection cabinets, electric hot pots, electric ovens, and vacuum cleaners, as well as home appliance accessories such as compressors, motors, magnetrons, and transformers, have the largest and most complete air-conditioning industry chain and microwave oven industry chain in China. A complete product group of small household appliances and kitchen appliances.

Midea Midea Group has maintained healthy, stable and rapid growth.

The average growth rate in the 1980s was 60%, and the average growth rate in the 1990s was 50%.

Since the new century, the average annual growth rate has exceeded 35%.

In 2007, Midea Group achieved overall sales revenue of 75 billion yuan, a year-on-year increase of 30%, of which exports were US$3.12 billion, a year-on-year increase of 40%. It is expected to achieve sales revenue of 88 billion yuan in 2008, of which Exports amounted to US$3.66 billion.

In the evaluation of "2007 China's Most Valuable Brand", Midea's brand value jumped to 37.829 billion yuan, ranking seventh among the country's most valuable brands.

In June 2007, Midea Group ranked third among the "Top 100 Guangdong Enterprises in 2007" evaluated by the Guangdong Enterprise Federation and the Guangdong Provincial Entrepreneurs Association.

In June 2007, Midea was included in the 2007 "Top 20 Most Globally Competitive Chinese Companies" list released by Global Entrepreneur Magazine and Roland Berger Consulting.

In October 2006, Midea Group ranked 52nd among "China's 500 Largest Enterprises" announced by the National Bureau of Statistics.

While maintaining rapid growth, Midea Group has also made positive contributions to local economic development. Since the 1990s, it has paid more than 10 billion yuan in tax revenue and donated more than 100 million yuan to social welfare and education. Yuan.

Looking forward to the future, Midea will continue to adhere to the effective, coordinated, healthy and scientific development policy to form an industrial pattern with industrial diversification, large-scale development, professional operation, regional business and differentiated management.

Have a healthy financial structure and obvious core competitive advantages of the enterprise, and initially possess the ability to allocate resources on a global scale. With the goal of maximizing the overall value of the enterprise, we will further improve the enterprise organizational structure and management model. In 2010, it became an international consumer electrical appliances enterprise group with annual sales exceeding 120 billion yuan. It ranked among the top five white goods merchants in the world and became the most valuable home appliance brand in China.

Subsidiary organization Midea Refrigeration Appliance Group is affiliated to Guangdong Midea Group. It currently has more than 40,000 employees and integrates the development, design, and sales of home air conditioners, central air conditioners, refrigerators, washing machines and other home appliances. It is one of the largest and most powerful large-scale industrial groups in white home appliances in China, owning many brands such as Midea, Royalstar, Hualing, and Little Swan.

It mainly produces household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, washing machines and other products and home appliance accessories. It has the largest and most complete air conditioning industry chain in China, with production bases all over the country. In addition to the Shunde headquarters, We have production bases in Guangzhou, Wuhu, Wuhan, Hefei, Chongqing, Wuxi, Jingzhou and other places domestically, as well as overseas in Vietnam.

In addition, the Refrigeration Appliances Group has a strong marketing network across the country, and has established sales in the United States, Germany, Canada, the United Kingdom, France, Italy, Spain, the United Arab Emirates, Hong Kong, India, the Philippines, Singapore, There are more than 20 overseas institutions in Thailand, Russia, Panama, Malaysia, Vietnam and other places.

In 2007, Midea achieved overall sales revenue of 75 billion yuan including tax.

Among them, the overall sales revenue of the refrigeration home appliance group exceeded 35 billion yuan, a year-on-year increase of 30%; domestic sales of household air conditioners ranked among the best, while maintaining the good momentum of exporting first for four consecutive years; central air conditioners firmly ranked among the domestic brands First; the sales revenue of refrigerators and washing machines has also achieved leaps and bounds, with a year-on-year increase of nearly 40%. In the evaluation of the "2007 National Quality Award", Guangdong Midea Refrigeration Equipment Co., Ltd. was the only Chinese company to win this award in 2007. Enterprises in the home appliance industry.

Midea Refrigeration Appliances Group has been committed to cultivating comprehensive advantages such as brand, technology, service and quality, establishing an integrated organizational operation system and a "flexible" production and sales model for global customers, from household air conditioners to Commercial air conditioning extends from air conditioning products to ice washing products, and expands from the domestic market to overseas markets; with the market concept of "adhering to technological leadership and creating first-class services for consumers", it guides market consumption trends; actively carries out foreign technical cooperation and exchanges , improve technology research and development capabilities by introducing, digesting and absorbing various core and cutting-edge technologies; establishing a scientific and systematic human resources system, and using world-class information technology to promote the steady progress of corporate management levels towards scientific and internationalization.

Facing the future, Midea Refrigeration Appliances Group will continue to adhere to the business philosophy of "creating a better life for mankind" and continue to be committed to the transformation, innovation and sustainable development of the enterprise. By pursuing "value first, interests first" The core values ??of "enjoyment" will further leverage the company's comprehensive competitive advantages, shape and cultivate the company's core competitiveness, and ensure that its air conditioners, refrigerators, washing machines and other products will continue to maintain sustained and steady development in the future.

The domestic business unit of household air conditioners is affiliated to Midea Refrigeration Appliances Group and currently has nearly 10,190 employees.

It is a business platform integrating the research and development, production, marketing and service of household air-conditioning products.

It has a household air-conditioning production line with a production capacity of tens of millions and an air-conditioning sales network across the country, and its products are sold all over the country.

The domestic business unit of household air conditioners has two major production bases, Wuhu Industrial Park and Wuhan Industrial Park, forming an annual production capacity of 10 million units and the most complete air conditioning industry chain in China.

With a nationwide marketing system and strong independent technology research and development capabilities, it has formed a large-scale and powerful business unit integrating research, production and sales.

The domestic business unit of household air conditioners has maintained rapid and stable growth.

In the 2006 sales year, the sales volume was 6 million units (including Hualing). In the 2007 sales year, it is expected to sell 7 million units of various types of air conditioners.

The domestic business unit of household air conditioners will continue to take the group's "New 353" strategic development as an opportunity, adhering to the core value concept of "value first, benefit sharing" to "use 3 to 4 years to , transform and transcend, strive to catch up, achieve the number one sales volume in the domestic household air conditioner market

and the first mention rate of domestic household air conditioner brands, and ultimately become the leader in the domestic market of household air conditioners." Continuously improve profitability, continue to promote change and innovation, and shape and cultivate the competitiveness of core products.

Major Development Events: Midea Appliances’ shareholding reform in 2006, the introduction of strategic investors, and the implementation of option incentives; the acquisition of Jiangsu Chunhua in 2005; the Midea Group’s “Eleventh Five-Year Plan” strategic development plan was formulated to comprehensively depict the grand blueprint for Midea’s future development in 2004 Signed a cooperation agreement with Toshiba Carrier, and successively acquired Royalstar and Hualing, comprehensively improving the strength of the refrigeration industry. In 2003, it successively acquired Yunnan and Hunan passenger car companies, officially entering the automobile industry, and entering into diversified development. In 2002, strategic structural adjustment was fully implemented. 2002 The refrigerator company was established in 2001. Property rights reform completed; Magnetron Company and Transformer Company were established, forming a microwave oven industry chain. In 2001, new projects MDV, microwave ovens, water dispensers, dishwashers, gas appliances, etc. were put into production one after another. In 2000, the business unit system was transformed into a corporatized company, and the management financed the purchase of legal person shares ( MBO) and mid-level and high-level backbones hold tradable shares. In 1999, an information technology company, a logistics company, and an electrical materials company were established. In 1999, the Midea trademark was rated as a "China Famous Trademark." In 1998, Toshiba Macro was acquired to enter the air-conditioning compressor field. In 1998, Wuhu Refrigeration Company and Industrial Design Company were established. , acquired a compressor company. 1997 carried out divisional restructuring. 1993 established a motor company and a rice cooker company. 1993 established Midea Group and carried out internal joint-stock restructuring. 1985 started air conditioning. 1981 officially registered and used the "Midea" trademark. 1980 produced electric fans and entered the home appliance industry. 1968 led by Mr. He Xiangjian. 23 people raised 5,000 yuan to start a business in Beijiao

Interpretation of electricity consumption Midea's new energy-saving air conditioner series innovatively launches "ECO energy-saving operation mode", which can achieve "1 kilowatt hour of electricity per night

" Super energy saving effect.

This series of products is supported by a high-energy-efficiency refrigeration system and "0.1HZ precision control technology". It has three major features: 0.1W ultra-low power consumption standby, 0.1Hz ultra-low frequency operation, and ±0.1 degree constant temperature precision control. The core technology operates the cooling power required during an 8-hour sleep cycle in the most economical mode, and controls it to a minimum of 1 kilowatt hour.

One night, one air conditioner and one kilowatt hour of electricity can allow users to enjoy a cool and comfortable night.

Product Lineup Midea's new energy-saving air conditioner "1 kilowatt hour per night" currently has four series: Shanghu, Yuehu, Zhihu and Xuanhu. In the near future, there will be Fandiro, Lihu and Caihu. When new products in 3 major series and 8 models are introduced to the market, the overall "1 kWh per night" air conditioner lineup will be expanded to 18 models in 8 major series, achieving full coverage of all consumer levels.

Three major tests: Xuan Arc KA Xuan Arc KA Yue Arc LB Yue Arc LB Shang Arc KB Shang Arc KB Blazing Arc CE Blazing Arc CE. In July 2012, Midea air conditioner (26KB type) passed the national professional test Institutional testing has verified that the power consumption for 8 hours of cooling operation per night is 0.998kW·h. It has now applied for a national invention patent.

Authoritative Appraisal In December 2012, Midea's air-conditioning ECO energy-saving technology was appraised as "internationally leading" by a group led by academicians of the Chinese Academy of Sciences, creating a new future of energy saving of 1 kilowatt hour per night.

User Testimonials In March 2013, Midea’s air conditioner “1 kilowatt hour per night” user testimonial campaign was officially launched nationwide. Midea air conditioners sincerely invite users across the country to witness the effectiveness of energy conservation.

The best-selling model in January 2013 comes from the authoritative market research organization Zhongyikang. According to data, Midea’s new energy-saving air conditioner “1 kilowatt hour per night” energy-saving series Yuehu (35LB) tops the list of best-selling models of inverter air conditioners in the industry. First place.

It can also be seen from the ranking of Zhongyikang’s best-selling models in January that the “gold content” of Midea’s one-night appliance products in this ranking is very high.

This Yuehu (35LB) model is not only far ahead in sales, but also has three major characteristics: First, it has the highest average price among the top 10 best-selling models in the industry, and is the only mid-to-high-end model with a price exceeding 4,000 yuan. model; the second is the second-level energy efficiency, which is one of the highest energy efficiency models in the top ten best-sellers; the third is a brand-new product with the shortest time on the market, no more than half a year.

Main Awards In January 2013, the "China Consumer Electronics Industry and E-Commerce Website "Strategic Innovation and Integrated Development" Summit Forum and Annual Selection and Award Ceremony" hosted by People's Daily Online was held in Beijing.

After multiple screening processes such as corporate application, netizen voting, store sales data analysis, and evaluation, Midea air conditioner KFR-26GW/BP3DN1Y-KB (1) Shanghu Hang-up won the "2012 Energy Saving Technology Innovation Product Award" ".

Main events: In May 2007, it returned to the Shenzhen Component Index. In September, the 50 millionth compressor rolled off the production line; in October, the foundation of the headquarters building was laid. It invested in the refrigerator compressor project to further improve the white goods industry chain 11 In December, the first phase of the Hefei Refrigeration and Washing Industrial Park was completed and put into operation; in December, Midea Electric and Hualing Group were restructured, and won the "National Quality Award" and "Top Ten Listed Companies in Guangdong". In 2006, they completed the equity split reform and realized full circulation transfer. Royalstar acquired 50% of the equity of three companies: laundry equipment, refrigerators and marketing companies, and developed the refrigerator and washing machine business in 2005.

Implemented the reorganization of the group's business layout, and gave the small home appliance business to Midea Group. In 2004, the new Midea Wuhan Industrial Park was built. , implemented the strategic layout of 11 million units of air-conditioning business and built a new Meizhi precision compressor production base, increasing the production capacity of 3 million units of compressors. The company was renamed "Guangdong Midea Electric Co., Ltd.", and the stock abbreviation was "Mide Electric". Four subsidiaries related to the air-conditioning business The company each gave 20% of its equity to Toshiba Kaili and signed a joint venture agreement in 2002.

Comprehensively implemented strategic structural adjustment in 2001.

Completed the management financing buyout (MBO) and became a national The first company to successfully reform property rights in 1999

Acquired Toshiba Macro and entered the air-conditioning compressor field in 1998

By acquiring Wuhu Liguang Air Conditioning Factory, Midea Wuhu Industrial Park was gradually established in 1997< /p>

Built the divisional restructuring in 1993

"Yue Midea" stock was listed on the Shenzhen Stock Exchange and carried out joint-stock restructuring in 1992; Guangdong Midea Group Co., Ltd. was established in 2007 and won industry honors in 2006 In 2005, 2004, 2003, 2002, 2001, 2000, 1999 and July 1998, Midea ranked seventh in the 2006 list of the top 50 industries in Guangdong.

In June, Midea was selected as one of the "Top 20 Most Globally Competitive Chinese Companies" in 2007 jointly evaluated by Global Entrepreneur Magazine and Roland Berger Consulting Company. The Entrepreneurs Association selected "Top 100 Enterprises in Guangdong Province in 2007", and Midea ranked third.

In June, Midea ranked fourth among the "21st Top 100 Electronic Information Companies in 2007" selected by the Ministry of Information Industry.

In May, Midea Group was selected as "Foshan Citizens' Favorite Brand Enterprise" and "Best Responsible Enterprise Award".

In February, Midea Group was listed on the "2006 Most Admired Chinese Companies - All-Star List" jointly released by Hay Group and Fortune magazine.

In January, Midea ranked among the latest "Most Competitive Brands" list released by the Ministry of Commerce.

The first step in the purchase and installation of air conditioners: To determine the host model, first consider the area and orientation of the house to see if there are large-area glass windows, so as to calculate the maximum simultaneous use coefficient of the air conditioner.

Generally speaking, in an ordinary home environment, the cooling capacity required for actual use is often not the combined cooling capacity of all rooms, but lower than the latter. The former only needs to reach about 60% of the latter. %70% is enough.

This can save investment and avoid unnecessary waste.

The actual cooling capacity required in the room can be calculated by the following formula: Actual cooling area = House building area Actual cooling area Rectangular in shape, one more indoor unit or air outlet can be added.

Based on the requirement of one piece per 12 square meters.

Step 3: Determine the layout of the air conditioner 1. The location of the main unit should have good ventilation and heat dissipation to facilitate maintenance and repair. At the same time, the location should be as hidden as possible to avoid affecting the appearance of the house and preventing noise from affecting the interior; 2. The location of the indoor unit To match the interior decoration layout, it is usually hidden in the ceiling or on the top of a high cabinet.

Generally, indoor units are ultra-thin and only require a height of about 25 centimeters to be placed.

When installing, pay attention to good return air to circulate indoor air to ensure air conditioning effect and air quality.