AlanSiegel's design concept
AlanSiegel's design concept is simple and easy to identify. He believes that a good logo should be able to clearly convey the core values of the brand, and at the same time, it should be easy to identify and remember. This is also the reason why the official NBA logo is so successful.
The design process of NBA official logo
The design process of NBA official logo is very interesting. 197 1 year, the NBA decided to update their logo, so they found AlanSiegel. Siegel's design team conducted a series of investigations and studies on the NBA, and they found that the NBA needs a new logo to represent the changes they are experiencing.
Siegel's design team began to try different design schemes, but in the end they decided to make the logo very simple and easy to identify. They chose a circle as the main shape of the logo, representing the circle on the basketball court.
In the middle of the circle, they placed a red basketball, which represents the core business of NBA-basketball game. Above the basketball, they put three white letters-NBA, representing the name of the NBA brand.
The significance of NBA official logo
The design of NBA official logo is very successful because it is simple and easy to identify and remember. This logo represents the core value and business of the NBA, and also conveys the changes that are taking place in the NBA. This symbol has become a symbol of basketball fans all over the world. It represents the spirit and culture of basketball.