In fact, the matter of registering a sound trademark is understandable. Currently, many people are imitating Li Jiaqi’s voice to sell their products, which has also had a certain impact on Li Jiaqi. But this time the sound trademark was rejected for the following reasons

1. Many people’s voices are very similar, and it is not very rigorous to trademark the sound

Sound is a thing It is very general, because we can indeed achieve the similarity of a certain voice through imitation, but even if it is the same person in different periods, his voice is always changing, so the voice registered trademark itself is not scientific. and uniqueness. If her voice changes later, does she need to change the content of her trademark registration? Moreover, the industry of imitating voices is actually reasonable at present, so it may be that the voice is registered as a trademark. The non-uniqueness was rejected.

2. It offended the interests of some people

Let me tell you that Li Jiaqi is a very popular Internet celebrity salesman. It can be said that he is the leader of online sales. Our second I first learned about buying things online. Many girls and consumers also knew about Li Jiaqi through his popularity. Now his personal sales style has also formed a characteristic online. From time to time, some people imitate him to sell their own products. If Li Jiaqi registers his own voice as his own unique trademark, others will not be able to imitate it, or even follow the trend of sales. This will make many businesses There is a certain amount of loss, and it may also affect the interests of some people.

3. Registering a sound trademark is neither rigorous nor reasonable

Because if you register a sound trademark, you cannot use Li Jiaqi’s original voice on any occasion or under any circumstances. , in this case, it is also unfair to some bloggers, because we know that Li Jiaqi’s main active platform is the Douyin platform, so many audios in Douyin are public. If Li Jiaqi did a live broadcast, or filmed After the video, some people's original voices can be copied by other video bloggers, but when registering a sound trademark, his original voice will always be used only for himself. This is not reasonable. On the platform of Douyin is unreasonable.