Font is one of the basic elements of enterprise identification system. It is widely used and often clearly described and marked. It can be directly conveyed to the audience in the enterprise or brand, and simultaneously convey information with vision and hearing to enhance the attractiveness of the corporate image and brand. Its design is as important as the logo.
The artistic sense of fonts also reflects the fashion sense of logo, and good font design will enhance people's goodwill towards logo.
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Information transmission is the main function and the most basic function of text design. The focus of role design is to meet the requirements of the theme, consistent with the content, and can not be separated and conflicted, destroying the effect of the text.
Generally speaking, the main function of words is to visually convey the information conveyed by consumers, and to achieve this goal, we must consider the influence of the overall attractiveness of words. With a clear visual impression, no matter how beautiful the font is, if the readability of the text is lost, this design will undoubtedly fail.
According to the requirements of advertising theme, it is beneficial to establish a good image of enterprises and products by emphasizing the text design of characters as much as possible, creating unique fonts and giving people a unique visual experience. In design, we should avoid using the same or similar fonts as some existing design works, rather than deliberately copying or copying them.