Playboy was founded by hugh hefner in Illinois on 1953.

1973 gradually surfaced due to unclear positioning, and high-end customers continued to lose. The founder added "VIP Playboy" and "Playboy Golf" series on the original basis. It has become one of the most popular brands in the world.

Extended data:

brand introduction

Founded in Illinois, USA, the world-famous brand "Playboy" emphasizes the combination of modern fashion and traditional classics, which is full of gentleman's leisure atmosphere, pleasing to the eye and popular all over the world.

"Playboy" clothing series brand was launched by hugh hefner, the founder of American Playboy International Enterprise Company.

American "Playboy" brand, from the high-end brand at the beginning of the birth of 1953, gradually moved towards the people-friendly route, from celebrities, politicians to ordinary consumers. Everyone has a "playboy" in his heart, which has become one of the most popular brands in the world.

From 65438 to 0973, after the rapid development of Playboy brand, the problem of unclear positioning gradually emerged, and high-end customers continued to lose. In order to meet the needs of high-end consumers, founder hugh hefner bred distinguished series —— "VIP Playboy" and "Playboy Golf" based on the "Playboy" brand, which are well-known in European and American markets for their fashionable styles, selected fabrics and top-notch workmanship. It is this creative spirit combined with the unique understanding of enjoying quality life that makes American Playboy brilliant today and imaginative tomorrow. ?

References:

Playboy-Baidu Encyclopedia