Trademarks are the basis for a company to operate stably in the market. Owning a trademark is equivalent to having a strong shield in the market. Suppose any criminals counterfeit the registered trademark of the company, and once the company is discovered, it will They can be restrained through legal means, and in serious cases they will also need to bear some criminal responsibility. Therefore, a successfully registered trademark is of great value to an enterprise.

So what functions does the trademark itself have that can make an enterprise invincible in market disputes?

①Identification function

Since trademarks are used by commercial entities on the goods or services they provide, they can distinguish their goods or services from those provided by other market entities. A trademark comes from a brand, so the primary function of a trademark is identification. Through trademarks, consumers can effectively remember products and form purchasing habits; then companies can expand the market and start operating brands; in addition, administrative departments can easily supervise and manage goods and services.

②Protective function

Because as a logo, the function of a trademark is identification. However, once a trademark is approved and registered by the Trademark Office, it will become a registered trademark, and the trademark registrant enjoys exclusive rights and is protected by law. Therefore, registered trademarks can also play a defensive role.

A registered trademark is a shield for enterprises in commercial wars. The trademark registrant has the exclusive right to use the trademark, and no unit or individual may use it at will. Anyone who uses a trademark in the market without the permission of the trademark registrant will be punished by law once discovered.

③Capital increase function

Registered trademarks are valuable as an intangible asset, so registered trademarks also have the function of increasing capital. The appraised value of a trademark can increase the total assets of a company.

The so-called trademark evaluation is the act of confirming, valuing and evaluating trademarks based on specific purposes, following fair and legal standards and procedures, using appropriate methods, and providing a measure of value for asset businesses. Trademarks that have been evaluated by an authoritative national evaluation agency can be used as registered capital in the form of intangible assets, or can be directly used for investment and financing.

Trademarks can not only be used as intangible assets, but also create actual economic benefits. Trademarks can directly create profits for enterprises through transfer and authorization. Trademarks obtained through trademark transfer are of higher value than those obtained through trademark registration. Therefore, companies in the market have gradually begun to use trademark transfer as the main way to obtain trademarks.