1. A complete production management system is the basis for an enterprise to stabilize product quality and increase product output
From the beginning, the company has focused on being practical, refined, stronger and bigger. , focusing on the development strategy of scale efficiency and product complementarity, determined to "climb high and compete with the strong; compete with the big and fast", give full play to the flexibility and agility of the enterprise to adapt to external changes, and in line with product A modern management model with diversified structure, advanced equipment selection, innovative technology and process, quality process monitoring and systematic operation and management, improves corporate management, realizes organizational reorganization, innovates management mechanisms, establishes a sound and effective operating mechanism, and promotes the enterprise develop. Since 1997, the company has passed various system certifications and product certifications of ISO9002, ISO9001, and ISO14001, and successfully passed various product certifications in Europe and Russia at one time, fully realizing the process from the entry of raw and auxiliary materials to the delivery of products. Monitoring and management of the entire after-sales service process.
For more than ten years, the company has invested heavily in purchasing and technological transformation to maintain the internationally advanced level of aluminum profile extrusion, surface treatment, mold processing and manufacturing and other technical equipment. The main equipment is imported from Italy, Germany, the United States, Japan and other countries. At the same time, internationally advanced testing equipment, photoelectric spectrometers, high-precision material testing machines and cross-sectional size scanners are also introduced, laying the material foundation for the company's development. The production and operation status of the company's products has always maintained the best level, and the annual growth rate of product sales has reached more than 32%. In 2006, the company fully implemented the ERP information management system. The entire process from the company's supply, production, financial management, cost control, warehousing to sales realized the sharing of resources on the information platform, greatly improving production efficiency. Reduced consumption. In accordance with the requirements of the "Excellent Performance Evaluation Criteria" and the "Excellent Performance Evaluation Criteria Implementation Guide", the company continuously strengthens and improves various tasks of the enterprise, strives to master advanced quality management experience and implementation methods, improve competitiveness, and truly realize the company's performance goals. Continuous improvement.
The "Zhongwang" brand products produced by the company have always been in the high-end field of the domestic aluminum profile construction industry due to their excellent product quality and rapid improvement in technological innovation capabilities. In particular, it has made breakthrough progress in undertaking large-scale landmark projects in China, and has successively undertaken projects such as the Beijing Olympic National Convention Center, Beijing Capital Hotel, Beijing Capital Airport Phase III, Beijing Financial Street F1F2, Beijing Fulicheng, Tianjin Fulicheng, Nanning Airlines More than 30 large-scale landmark projects, including Yangtze International City, Nanning Crystal City, Shenzhen Peninsula City, Nanchang Galactic Hotel, Wuhan Golden Palace, Hangzhou Conba Building, and Jinan Government Affairs Center, have truly enhanced the "Zhongwang" brand aluminum Profile visibility. Product quality is extremely stable under control. At the same time, energy conservation and consumption reduction work runs through the implementation and operation of the quality and environmental management systems. Today, the company is implementing the overall operation of cleaner production.
2. Strengthen brand building and continuously improve Zhongwang’s popularity
Brand is the external manifestation of corporate quality and product quality. Quality generates value, and brand generates high value. Therefore, quality
is the only way for an enterprise to survive, and brand is the road to enterprise development. Over the years, the company has attached great importance to brand building. Ideologically, the company actively cultivates and establishes the idea of ??corporate independent brands, attaches great importance to the improvement of brand awareness, and has participated in many exhibitions and trade fairs held across the country. In terms of investment, in order to increase the visibility of the "Zhongwang" trademark, promote and maintain the brand image, the company invested a lot of money in multi-faceted advertising. From 2004 to 2006, it invested a total of 179.088 million yuan in advertising expenses, and on CCTV , Shanghai TV, Guangdong TV, Liaoning TV, Hong Kong Phoenix TV and other prime time TV stations, as well as "People's Daily", "Nonferrous Metals News", "Liaoning Daily", "China Consumer News", "China Quality News", etc. Hundreds of media have carried out a large number of brand advertising campaigns, greatly increasing the company's visibility.
The company has put forward the brand cultivation goal of "building a Zhongwang brand and creating a world brand", and established a regulatory office with two professional lawyers as its main members to strictly review all types of contracts and ensure the safety and security of both parties. Reasonable and legitimate rights and interests. So far, the company has never had any disputes caused by integrity issues, and the company's credibility has been widely recognized, further improving the overall level of the company's brand building work.
The company has always regarded improving product quality as the basis for company development and brand building, and has established and improved a strict quality control system. After years of hard work and careful cultivation, the brand "Zhongwang" has become a first-class brand with high visibility in related fields in China. In the latest "China's 500 Most Valuable Brands", the brand value of "Zhongwang" has been Reaching 5.434 billion yuan.
3. Market-oriented, technology-based, and implementation of independent innovation
The company always regards independent innovation and comprehensively enhances the core competitiveness of the company as a strategic decision for the company's development, and has formulated It has formulated a multi-faceted strategic development plan including technological innovation, management innovation, talent introduction and training, marketing and other aspects, so that the company's development can quickly jump to a new level, growing from the original processing and manufacturing industry to a technology company with strong core competitive advantages. Innovative enterprise. Adhere to the implementation of corporate technology development strategies and drive corporate development with scientific and technological progress. According to the national science and technology development plan, combined with market demand and its own development needs, the company established an R&D technology center in 1998 composed of 130 people, including 1 professor-level technical consultant, 5 master's senior engineers, 15 deputy senior engineers, and There are 46 engineers and 4 registered quality engineers, 90.23% of whom have a bachelor's degree or above. It covers an area of ??3147 square meters and a construction area of ??8189 square meters. In scientific and technological innovation activities, the technology center plays a leading, supervisory and guarantee role in the company's product development, operation management, quality management, marketing, technological innovation, etc., so that the product varieties, specifications and models are increasing day by day, and the quality reputation is well-known. Domestic and foreign markets, well received by users. From 2004 to 2006, the total investment in science and technology funds was 239 million yuan, 4 papers were published, 140 patents were applied for, and 8 new products were developed. The sales revenue of new products has accumulated to more than 3 billion yuan, and the foreign exchange earnings from exports have reached more than 110 million US dollars, which truly reflects the far-reaching significance of the national brand strategy.
The survival of an enterprise cannot be pinned on a certain product or a certain quality level. Only through continuous innovation in development can products have vitality and enterprises can survive and develop in the ever-changing market environment. Therefore, in terms of technological innovation, the company has increased its efforts and given priority support in terms of people, finance and materials. We continue to transform scientific and technological achievements into productivity and competitive advantages, and have achieved good results. At the same time, it also enhances the social responsibility of the company's products and strengthens product quality stability measures, so that the "Zhongwang" brand fully has the ability to protect itself.
4. Talent is the driving force for enterprise construction and the best resource for enterprise development
Excellent talents are the most dynamic element in enterprise development. Today’s competition among enterprises The competition has shifted from the competition of material resources to the competition of human resources. To build a famous brand, we must put people first, and only when people are good can products be good. Since its establishment more than ten years ago, the company has always adhered to the construction of talent projects and attached great importance to the introduction, training and development of outstanding talents. Since 2000, it has recruited 1,676 graduates of corresponding majors from key national universities and given them the opportunity to fully develop their talents and learn. , providing a good development platform in a timely manner. The company adopts a training model of inviting people in and going out, recruiting externally and training internally, going abroad for inspection and study, and inviting international friends and colleagues to Zhongwang many times to pass on experience and technology exchanges. The company provides care and love in life, work and study, provides housing for them, stimulates their enthusiasm for learning and work, and keeps people's attention. The company always adheres to the employment mechanism of care, cultivation, guidance and competition, and constantly optimizes the talent team. At the same time, in the virtuous cycle of quality and efficiency, high-quality managers and employees are cultivated and created, which promotes the improvement of brand and goodwill value. This is another step to achieve "win-win" between enterprises and relevant parties. A virtuous cycle.
In the technical cooperation with Northeastern University, the management capabilities of the company's personnel at all levels have been comprehensively improved. The company will continue to introduce technical R&D talents, production management talents, marketing talents and enterprise management talents with high comprehensive quality and strong business capabilities. Talent, in order to create a corporate employee team with strong cohesion, combat effectiveness and innovation, providing a solid talent foundation and human resources guarantee for the company's accelerated development.
Brand is a symbol of an enterprise's comprehensive strength and quality level. Improving quality levels, enhancing corporate competitiveness, and implementing the famous brand strategy of winning by quality are the long-term sustainable development goals of Liaoning Zhongwang Group Co., Ltd. Zhongwang is determined and confident to win. Under the guidance of national, provincial and municipal quality supervision departments, and with the strong support of industry associations, Zhongwang continues to strengthen the internal supervision of corporate management, continue to increase independent innovation capabilities, and strive to improve the company The modern management level and quality assurance measures have made unremitting efforts for the country's quality revitalization cause and the development of China's famous brand strategy.