HAVAL's new LOGO is composed of "Haval" with silver metal characters on a red background, which means "having everything". Red gives people enthusiasm, boldness and passion, and it also represents the brand of China. The overall rectangular shape, the metal font arc protruding with a sense of tension, is different from the conventional logo, concise and clear, fully embodies internationalization, and is convenient for global customers to identify.

Harvard brand independence is more than simply changing the LOGO. After independence, Haval will be completely separated from R&D, production, sales, service and aftermarket, forming a complete independent brand architecture completely belonging to Haval brand itself.

The connotation of the logo is an ellipse: based on the world, going to China; Lighthouse image: the symbol of China traditional culture: sword front arrow: full of vitality and prosperity; Dare to shine a sword and be invincible; Three-dimensional "1": quick response, always strive for the first place.