My mother and her boyfriend formed an entrepreneurial team

When Wan Li was 5 years old, after watching her first Disney movie, she asked her mother to make her a princess dress... Skilled hands The mother can make clothes, but she couldn't make the princess dress her daughter wanted. Wanli's princess dream did not fade with time. In the summer of 2005, she graduated from a vocational high school and entered a children's photography agency in Chongqing. Wan Li was studying night school at the Academy of Fine Arts to further her studies in graphic design while working.

In April 2008, a young mother and her daughter approached Wan Li and asked her to design a princess dress for theatrical performances. Wanli made a pattern for customers to choose from. Ten days later, a beautiful princess dress was released, and the customer was very satisfied. But Wan Li is not satisfied, because every princess dress she designs is used in certain specific environments such as photography and performances, and cannot be worn in life.

That day, Wan Li was drinking coffee on Beicheng Tianjie, and suddenly came up with an idea: make some princess dresses and sell them to young mothers.

Wan Li has a straightforward personality and can do whatever she thinks. She took advantage of the leisure time at work to quickly design a princess dress. She chose the purest white color, imported soft yarn for accessories, and high-quality cotton with excellent hand feel inside. In the evening, Wan Li showed the pattern to her mother and asked her to make it.

A few days later, her mother finished the princess dress that “can be worn in daily life”. Wan Li took a few photos and tried her luck in an online store that was still unfamiliar to her. Unexpectedly, no one cared about it for a week. My boyfriend who is doing business in Guangdong joked on QQ: "If you can sell this thing, I will come back and cook delicious food for you."

The boyfriend who has never cooked before made this cruel remark, Wan Li was not "intimidated", "If I sell it, how about you resign and help me sell princess dresses?" Her boyfriend readily agreed.

It was another weekend, and the chat tool suddenly started calling. Wan Li hurriedly went to recruit customers. After some communication, the princess dress was sold for 126 yuan. In Wan Li's opinion. This 126 yuan was more precious than the tens of thousands she earned later. Wan Li once saw a CCTV report about a designer who started a business in a 10-square-meter room with very simple conditions and only a pedal sewing machine. Ten years later, her work appeared on the catwalk of Paris Fashion Week. Wan Li thought that her conditions are much better than she was back then, so why not start with small princess dresses. One day, little princesses can also wear my works and shuttle through fashion shows...

Next One day, Wanli bought an electric sewing machine, purchased fabrics, buttons and accessories, designed a flower fairy series of princess dresses, and asked her mother to sew them, and she was responsible for selling them online. The boyfriend who lost the "bet" also fulfilled his promise and flew back from Guangzhou with a large bag and a small bag.

Princess skirts bring out little stars

The princess skirt online store gradually gained popularity, and Wan Li made preparations before resigning.

In September 2008, Wan Li resigned, which shocked the whole company. The most powerful person to “protest” was her mother, “If you resign, I will never make skirts again.” Wan Li quickly diluted these doubts and resistance. The mother was persuaded by her and was willing to accompany her daughter through a period of "uncertain future" - not only did the mother continue to help her daughter with work, but she also found several skilled aunts.

Later, Wan Li gave the princess dress a nice name - Qi Belle, and spent money to register for an independent online store system. Soon, the lace bow series of princess dresses she designed were released, gorgeous and colorful. Fashionable style.

This time, Wan Li was not in a hurry to post photos of the real thing. She held her own simulation doll, dressed her up in the community garden, combed her hair, and took photos over and over again with a borrowed SLR camera. . Later she went to Beicheng Tianjie and adopted fashionable street photography. At this time, a cute little girl came over holding her mother's hand and said, "Sister, it's not fun for you to take pictures of the fake dolls. Can you let me put on a skirt and you take pictures of me?" The little girl was cute and well-behaved, so she announced her family name , "My name is Duoduo. Duoduo of Huahua."

After Duoduo put on more than ten trendy princess dresses, she looked like a little angel coming to the world, which attracted a lot of exclamation.

After the model's trial version of the princess dress was put on the shelves, it attracted the attention of local media. The beautiful Duoduo and the princess dress she wore were featured in various media. Duoduo became a well-known little star, and Wanli's princess dress was also popular.

Then, Wanli launched "Little Witch" and other princess dress series based on popular trends or movie themes.

At this time, the "production" of Wanli's mother and several aunts could no longer meet the market demand, so she had to look for OEM factories everywhere. In the process, she truly realized the difficulty of starting a business. Strong and qualified factories simply looked down on her small output, so she had to choose a small factory.

The first batch of OEM products gave Wanli a headache. It took her and her mother several days and nights to deal with the lint and other defects. The second batch was changed to another factory. This factory refused to sign the contract, but made a verbal promise. Wan Li believed it and poured tens of thousands of yuan into it. A week later, when she went to pick up the goods, she was dumbfounded. Not to mention minor flaws such as threads, the manufacturer had arbitrarily altered some of the designs of the princess skirt in order to reduce costs, and the goods worth tens of thousands of dollars were completely destroyed.

Wan Li was discouraged. She even doubted whether she was only suitable for doing small crafts. Now, she didn't even have time to buffer. Over there, customers were waiting to ask for goods, but here they were out of food... After a brief hesitation, Wan Li decided to open her own factory.

She and her boyfriend used all their savings to rent a 300-square-meter factory and purchase all the equipment. Her boyfriend was promoted from handyman to factory director, managing more than a dozen workers, and Wan Li was responsible for design and sales. .

The factory is operating normally, and the supply of princess dresses has finally caught up. Wanli seems to have experienced a disaster and regained a new life.

The beautiful boss who doesn’t put on airs

At the end of November 2009, the 300-square-meter factory could no longer meet production requirements, so Wanli replaced it with a new 1,000-square-meter factory. At this time, Wanli's online store system has become very standardized, and its product lines have become increasingly rich. With princess skirts as the core product, it has transitioned to a full range of products such as princess tops, princess pants, and princess accessories.

Because she had no experience, when Wan Li went to the Trademark Office to register, she found that the already popular "Qibel" had been registered by someone else. She had to rename it according to the fairy tale of a princess riding a wooden horse: Babendi. ·cloth. As the company continued to expand, Wan Li began to eagerly learn management, dealing with large and small things in a chaotic and somewhat panic...

At this time, a talented woman named Yang Liu volunteered and was willing to join. She used to be an executive photographer for a certain media and had been exposed to gorgeous clothes for a long time. When she met the princess dresses designed by Wan Li, she was immediately moved by their romantic fairy tale atmosphere. After Yang Liu joined, he was responsible for the management of the online store, while Wanli devoted his energy to design and physical store development. Wan Li treats every employee like a sister, and they are not allowed to call them "general" or "manager". They share delicious food and beautiful clothes together in their free time.

In March 2010, the first season of Babendi · Bu's spring clothing "Favorite Bubble Gum" series was released. At the same time, Wanli, who loves spring, opened her first physical store. Now, she is preparing to introduce chain operations and franchised agents into the enterprise and take steps to expand nationwide.