1. The trade name is the name of the manufacturer or the business name. As the symbol of enterprise specialization, trade name is the expression of enterprise's legal personality. After being approved and registered, a trade name can be used in plaque, contract and commodity packaging, etc. Its exclusive right to use has no temporal characteristics, and it will only be terminated when the attached manufacturer dies.

2. In some manufacturers, certain words and graphics are both trade names and trademarks. But for most manufacturers, trade names and trademarks are different. Generally speaking, a trademark must exist in connection with a specific commodity to which it is attached, while a trade name must exist in connection with a specific manufacturer that produces or operates the commodity.

Extended information:

The characteristics of a trade name are as follows:

1. The trade name of a trade name is a sign that distinguishes different trade names. Generally speaking, in the same business in the same area, different trade names should be used by different trade names. Trade names are different from trademarks, which only distinguish products or services within a certain range. The protection of trade name by law is limited to the name of trade name, and it can't protect the products of trade name.

2. Trade names are also related to trademarks. Some trade names are used as trademarks because of their long history and wide influence. For example, Zhang Xiaoquan Scissors Factory uses Zhang Xiaoquan as the trademark of scissors, and some trademarks are used as trade names because of their high popularity, such as Coca-Cola.

3. Trade name is the name used by commercial subjects in commercial transactions. Trade name is a symbol used by commercial subjects to distinguish them from other commercial subjects in business, and its purpose is to avoid subject confusion and business confusion in the transaction process;

4. Trade name and commercial subject are inseparable. A firm cannot exist independently from the subject it marks.

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