Whether it is food, clothing or luxury goods, merchants who want to sell products of a certain category need to have corresponding qualifications in order to sell them normally on Xiaohongshu. Today, let’s talk to you about what qualifications merchants need to enter Xiaohongshu.

As long as merchants want to join Xiaohongshu, they need to provide the following four types of qualifications:

1. Company qualifications. That is, subject qualifications require relevant business license and legal person ID card and other information.

Businesses need to note that Xiaohongshu’s third-party settlement platform currently does not accept individual sellers or individual industrial and commercial households. If you want to settle in, you need to apply for settlement as a company. General taxpayers or small-scale taxpayers are eligible. It is possible.

2. Brand qualification. Merchants are required to have the qualifications to sell relevant brands.

The materials required for this type of qualification are generally linked to trademarks. If the trademark holder is an individual and is the same legal person as the company, the merchant does not need to provide proof of authorization.

On the contrary, if the trademark owner is a natural person, then when applying for a store, you need to provide the original or copy of the relevant identity information, as well as the corresponding trademark authorization letter.

3. Domestic entrustment qualifications. If the seller's company is an overseas company, you need to provide this part of the qualification certificate.

4. Category qualifications. That is, category qualifications. According to the category of business operations, merchants need to provide corresponding business licenses.

The editor has sorted out the qualification requirements for relevant category qualifications here, which are mainly divided into domestic production qualification requirements and general trade import qualification requirements. The specific requirements are as follows: