Lele Tea and Heytea are different tea brands and are in a competitive relationship.

Lele Tea and Heytea are currently two relatively influential brands in the market. Both focus on providing consumers with healthy drinks, and both are sold in the form of soft European tea bags. , even the opening locations of the stores have quite a bit of overlap, so it’s understandable for people to suspect that they are the same boss.

In fact, Heytea was launched before Leletea. The brand belongs to Shenzhen Meixixi Catering Management Co., Ltd. and the boss is Nie Yunchen. Lele Tea was founded later, borrowing some entrepreneurial models from Heytea. It belongs to Shanghai Chatian Catering Management Co., Ltd. and its founder is Wang Jian. It can be clearly seen that there is no substantial connection between the two, let alone the same boss, and the two are still in a competitive relationship.

The business model of Lele Tea and Hey Tea

Lele Tea is a new tea brand of "tea soft pack". It insists on ingenuity and direct operation and has never opened any franchise or acting.

In 2012, Heytea originated in an alley called Jiangbianli in Jiangmen, Guangdong Province. HEYTEA's original name was ROYALTEA. Due to the inability to register a trademark, it was fully upgraded to the registered brand "HEYTEA" on February 26, 2016.

Relying on the experience, capabilities and resources accumulated over the past ten years, HeyTea launches business partnership business with suitable store types in non-first-tier cities. HeyTea will strictly screen and fully empower business partners, and will provide support to business partners in terms of brand, products, quality control, food safety, operations, training, supply chain, etc.

For the above content, please refer to Baidu Encyclopedia - Heytea Baidu Encyclopedia - Lele Tea