1. The company is different:
Since its founding in Boston, USA in 1906, New Balance (commonly known as "New Balance" in China) has been adhering to the spirit of manufacturing excellent products and constantly innovating in technological materials. , product appearance and comfort continue to improve. The only thing that remains unchanged is that NewBalancec operates with high standards of ethics, 100% customer satisfaction, and the spirit of teamwork, in order to become the world leader in high-tech, high-quality sports and leisure products. In the 1990s, it had already entered the Chinese market.
Guangzhou "New Balance Leading" Shoes Co., Ltd. was established in 2009. The company is headquartered in Yuexiu District, Guangzhou City, Guangdong Province. It is a domestic shoe company mainly engaged in wholesale trade. The appearance of the "New Balance Leading" brand shoes is very similar to New Balance, but its logo is completely different from New Balance!
2. The trademarks are different:
The New Balance trademark is The words "NB" and "New Balance" in English are simple and easy to recognize; New Balance's leading trademarks will have the words "New Balance Leading" and "newbailunlp", and the "N" logo is surrounded by a steel-printed five-pointed star.
Extended information
1. New Balance Leading Brand
Guangzhou New Balance Leading Shoes Co., Ltd. was established in 2009. The company is headquartered in Yuexiu District, Guangzhou City, Guangdong Province. It is a company focusing on R&D, production and wholesale trade in the shoe industry.
New Balance's leading brand products are popular among consumers for their fashionable, distinctive and comfortable foot feel designs. The company has always been very dedicated to the shoemaking process and worked tirelessly to develop more ergonomic shoes.
New Balance Leading operates with high standards of ethics, 100% customer satisfaction, and teamwork spirit to become the world leader in high-tech, high-quality sports and leisure products.
2. New Balance
New Balance, a brand founded by Mr. William J. Riley in 1906 in Boston, the marathon city of the United States, is known as the "Presidential Jogging Shoes" in the United States and many countries. , "The King of Jogging Shoes".
New Balance has its unique culture:
Insisting on producing shoes with multiple widths and heights: This is a design based on human nature and the most basic care, which brings The most comfortable and close shoe type for every consumer.
New Balance does not sign contracts with sports stars. Because shoes suitable for celebrities may not be suitable for most consumers, New Balance invests in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesperson."
New Balance is the only international sports brand with exclusive factories in the United States, five of which are in the United States and two in Europe.
New Balance is a private company, not a listed company, so it can have more room for development; at the same time, it is easier to implement the inheritance of company culture.
Reference materials:
Baidu Encyclopedia--Guangzhou New Balance Leading Shoes Co., Ltd.
Baidu Encyclopedia--New Balance