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Brand introduction, development process, brand honor, brand culture, brand product sales and service network, social responsibility of sub-brand founders, TA said, references.
Tata wood door
It belongs to the brand of Beijing Road Tongchuang Industry and Trade Co., Ltd..
Tata Wood Door belongs to Beijing Qitongchuang Industry & Trade Co., Ltd. (hereinafter referred to as Tata) and was established in May 1999. [ 10]
Tata is positioned in the senior white-collar class and won the honorary title of Top Ten Wooden Door Brands in China.
Chinese name
Tata wood door [1]
Foreign name
see you again
main products
Wooden door [10]
corporate HQ
No1KLOC-0/Jiabao Road, Lucheng Town, Tongzhou District, Beijing [10]
Founding time
1999
Brand introduction, development process, brand honor, brand culture, brand product sales and service network, social responsibility of sub-brand founders, TA said, references.
brand introduction
Tata Wood Door (full name Beijing Yitai Tongchuang Industry & Trade Co., Ltd.) was established in May 2009 1999, which is a professional door-making enterprise integrating R&D, bedroom door production, sales and service. [ 19]
TATA Wood Door has been focusing on the wood door industry for 23 years, with the corporate values of "employees first, Tata's home is all over the world", taking "making home better and renewing the industry" as corporate vision, and taking "letting more people have better doors" as the corporate mission. [17][ 18] Constantly bring forth the old and bring forth the new, pay attention to product development and design, and make continuous efforts to improve people's quality of life. Since the first new product launch of Tata Wood Door in 20 12, the 45 inclined magnetic suction noise reduction door has been successfully developed [18].
Development history
Tata's online stores cover all large and medium-sized cities in China, with nearly 2,000 stores nationwide [2], occupying a leading position in retail, channels and engineering projects. Become the vice-president unit of China Wooden Door Association and the iconic brand of China Wooden Door.
1May, 999, Tata Wooden Door was formally established [9]
On September 26th, 2000, TAT wooden doors popularized 90-degree assembly technology, which triggered technological changes in the industry.
In 200 1 year, the first modern factory of Tata wooden doors was put into operation, which promoted the modernization process of the whole wooden door industry.
On June, 2002, 65438+1 October1,Tata Wood Door Beijing Direct Store opened.
In 2003, Tata Wood Door innovated the glass door installation technology, that is, the plug-in installation technology, which solved the problem of rough edges and corners of the wooden door.
In 2004, Tata Wood Door promised consumers a five-year warranty for the first time in the industry with its product quality and perfect after-sales service system.
In June 2005, the classic door type of Tata Wood Door "Zhenai Door" was listed.
In 2006, Tata Wooden Door unified the national storefront image and standardized storefront was born.
In 2007, Tata Wood Door pioneered the whole wooden door hollowing process, which solved the problems of diagonal and flat angle butt cracking and poor stability.
In 2008, the classic Tata wooden door "Love Chocolate" (AC-0 18) was injected with classic Burberry lattice elements.
On March 8, 2009, Tata held a national video signing, which was the first national linkage activity for the entire home furnishing industry to sign sales contracts through the Internet.
In 20 10, the wooden door laboratory of Tata Wooden Door was established, which ensured the product quality and provided accurate experimental data for the formulation of industry standards [10].
2011April, official website Electronic Mall of Tata Wood Door was launched, and in May, the advertisement of Tata Wood Door landed on CCTV.
In 20 12, the wooden door of Tata released the "noise reduction door", which adopted a 45-degree oblique soft magnetic attraction design [12].
In 20 13, Tata Wood Door launched experiential sales methods such as experiential exhibition hall and noise reduction experience room, which became the mainstream sales method in the home improvement era.
In 20 14, Tata Wood Door released "magnetic silent lock" and "free sliding door" suitable for small apartment.
In 20 15, Tata Wood Door developed four intelligent entrance doors with opening modes.
20 16 12-22, the fifth new product launch conference of Tata Wood Door was the first to launch the "warm core door", which solved the pain point of no heating in winter in the south; In the same year, Tata Wooden Door put forward the idea that "people who use wood every day need all kinds of trees" and put it into Tata's own development.
In 20 17, Tata Wooden Door became the sponsor of the 20 17 World Table Tennis Championships. [3] In September of the same year 1, the third generation coating technology "leather series" for Tata wood doors came out.
On 20 18 12.22, four generations of noise reduction were launched at the new product launch conference of Tata Wood Door.
20 19 12.22, TATA wooden door was launched at the new product launch conference [10] In the same year, TATA wooden door was officially judged as a "well-known trademark" by Harbin Intermediate People's Court of Heilongjiang Province. [ 12]
On February 22, 2020, at 65438, Tata Wood Door launched a new product, and the minimalist noise reduction door made a heavy appearance. [ 10][ 16]
Brand honor
Tata Wood Door won the gold medal in CIDE-2005, my favorite living room door design grand prix in China [7], the best appearance design award in China Wood Door Design Competition 20 13, and the most popular design award in China Wood Door Design Competition 20 13.
20 14, China wooden door decade (2004-20 14), Beijing lutongchuang industry and trade co., ltd won the most influential enterprise award. [ 16]
In 20 16, Tata Wood Door won the top ten leading e-commerce enterprises in China wood and wood products industry, and became the vice-president unit of wood e-commerce branch of China wood and wood products circulation association. [ 16]
Tata Wooden Door won the honorary title of Top Ten Wooden Doors in China in 2065 438+06-2065 438+07, and became the vice president of China Wooden Door Association.
Won three awards: 20 17 China Goose Award, 20 17 China Top 100 Home Furnishing Brands, 20 17 China Home Furnishing Industry Leading Brand and 20 17 China Home Furnishing Industry Leader.
Tata Wood Door won the 20 19 Golden Carpenter Award [8]
202 1, 1, Beijing Yingying Tongchuang Industry & Trade Co., Ltd. won the "Goose Award" of the top 100 brands in China home furnishing industry in 2020. [ 16]
Tata Wood Door won the "yan zhen Prize" of the leading brand in China's home furnishing industry in 2020. [ 15][ 16]
Tata Wood Door won the top ten wooden door brands in 20 12.
Tata Wood Door won the top ten brands in China wood door industry on 20 17. [4]
Tata Wood Door was awarded the top ten wooden door brands in China on 20 16-20 17.