What is the prefix of the trademark? Can I register a trademark starting with the Chinese character?

What is the prefix of the trademark? In fact, if you break it down, it means that when applying for a registered trademark, it starts with a certain character. The trademark prefix refers to the name of the trademark registration. For example, the trademark "Guozhen" is an ordinary trademark. Its registration time, process, fees, etc. are the same as other trademarks. There is nothing special.

The so-called "registered trademark with the prefix "国"" is just a better choice for the person who named it, and it reminds a large number of consumers of national government agencies. It is indeed difficult to register a trademark starting with the Chinese character "国", but this does not mean that it is easier for large enterprises or state agencies to register.

For trademarks containing words that are the same as or similar to the name of our country, that is, first-class trademarks with the word "国", they must first comply with the provisions of Article 10 of the Trademark Law. Because this kind of trademark can easily mislead consumers into thinking that the product/service is operated or provided by a national government department, and it can also easily be suspected of violating Article 10 of the Trademark Law, that is, whether it uses some trademarks that are prohibited from being registered as trademarks. logo.

The review and review standards for trademarks prefixed with "国":

(1) Apply for a "national+ trademark designated product name" as a trademark, or the trademark contains "国+trademark" "Specified product name" shall be rejected on the grounds that it "constitutes exaggerated publicity and is deceptive", "lacks distinctive features" and "has adverse effects".

(2) Applications for trademarks with the prefix "国" but not the combination of "country + trademark designated product name" should be treated differently. Any use on designated goods that directly expresses the quality characteristics of the goods or is deceptive, or even undermines the market order of fair competition, or is likely to have a negative political impact, shall be rejected.

In essence, there is nothing particularly rare about a trademark with the prefix "国". Even if a trademark with the prefix "国" is successfully registered, it is still an ordinary trademark. The key is popularity. Many brands do not pay attention to the prefix of their trademarks. Through long-term use and publicity, coupled with high-quality products and services, they give their trademarks more value and visibility, forming a virtuous cycle.

?Examination standards for trademarks containing the word "China":

(1) The applicant's subject qualifications should be established with the approval of the State Council or its authorized agency. The applicant's name shall be registered by the name registration management authority in accordance with the law.

(2) The trademark applied for is consistent with the applicant’s business name or the abbreviation of the name, and the abbreviation is approved by the State Council or its authorized agency.

(3) There is a close correspondence between the trademark applied for and the applicant.

(4) The scope of goods or services designated for the trademark application should be consistent with the approved business scope.