How to identify the authenticity of L'Oreal:

1. Origin: As the world's largest cosmetics group, L'Oreal Group is a global manufacturer. There are currently three main origins: France and Indonesia. , Suzhou Shangmei, China, and other origins in the United States, Germany, Thailand, etc. When talking about domestic counter L'Oreal, it generally refers to the domestic product produced by Suzhou Shangmei; when talking about imported L'Oreal, it generally refers to the product produced in Indonesia. The Indonesian production area mainly supplies Asian countries and regions such as Hong Kong, Taiwan, and Singapore. Some of L'Oreal's boxed products have the address of L'Oreal's general distributor in Singapore, the Philippines, and Malaysia and the address of the manufacturer in Indonesia written on the outer box. See the figure below for details. You can pay attention to the last sentence: "Made for L'OREAL PARIS by PT Yasulor Indonesia, J.L Raya Bogor Km 26.4, Ciracas Pasar Rebo, Jakarta Timur 13740 Indonesia." This is the address of the Indonesian manufacturer.

2. Packaging: The imported L'Oreal and Suzhou products are basically synchronized, but not exactly the same. For example, Indonesia has not produced pink L'Oreal Moisturizing Toner and pink Moisturizing Cleanser in recent years. Recently, the day cream and night cream of the L'Oreal Anti-Wrinkle Series at domestic counters have been replaced with red lids, but the ones made in Indonesia still have white lids, which is not synchronized. In addition, products originating in Indonesia, such as toner, facial cleanser, makeup remover, etc., are all packaged naked, which means there is no plastic seal, no seal, and no outer box. This is normal. Many European and American products are now packaged in an energy-saving and environmentally friendly way. You can go to L'Oreal's Taiwan website to check imported L'Oreal products, because the Taiwanese counters sell L'Oreal products made in Indonesia. Open the L'Oreal website and select Taiwan to enter the L'Oreal Taiwan website.

3. Batch number: There is a problem with the batch number of imported L'Oreal. Generally imported L'Oreal uses the production batch number to identify the place of origin and production date ●The first letter represents the place of origin: f stands for Indonesian original; F stands for American; K stands for European (France/Germany) original; 2 stands for Suzhou, China; 9 stands for Shanghai. ●The second letter represents the year: C represents production in 2006; D represents 2007; E represents 2008. There is no Z, because Z and 2 are easily confused. ●The following three numbers represent the production date of the year: starting from 1 to 365, representing the day of production in the year. For example: FD201 represents the United States, produced on the 201st day of 2007. Many people say that the first letter F represents the place of origin, France, and therefore they judge that it is made in France, but this is not the case. In addition to the batch number, domestic products also have a shelf life date. In addition to the batch number, products produced in Indonesia also have a production date corresponding to the batch number, in the format of day, month and year. Products made in Europe are generally marked with the batch number but not the date. For example, the batch number of fd201 can be deduced to be produced in Indonesia on July 20, 2007. Regardless of the place of production, the format of the batch number is the same. Except for the first place of origin code, the second year number is the same, and the following numbers represent the day of production in the year. (However, L'Oreal made in Indonesia There are also very few products of the Yatai version that only have the production date but no batch number. The Yatai version is produced in Indonesia and exported to Thailand. Only numbers such as 05.04.07 are marked on the bottle, which means production (looking from right to left) )) What I want to explain here is that for L'Oreal products produced in Suzhou, China, the expiry date is marked under the batch number, not the production date. There are often buyers who buy imported L'Oreal products, take them to the counter to compare, and come back saying that what they bought is an expired product. This is a misunderstanding by buyers. L'Oreal products made in Suzhou are marked with an expiration date, while imported ones are marked with a production date. Generally, the shelf life of L'Oreal products is 3 years. Based on the production batch number and date, we can also easily determine the authenticity of the product. Because the batch number and production date are completely corresponding. For example, the batch number is FD076A (there is an A after the batch number. I don’t know what it means yet. If anyone knows, please tell me). It can be seen that it was produced on the 76th day of 2007, then we can deduce it. It was produced on March 17, 2007, which corresponds to the production date under the batch number.

But fakes can't do this. The batch numbers and dates on fakes are randomly marked, and they don't correspond at all. You can use this to determine the authenticity. In addition, the barcodes of L'Oreal products made in Indonesia usually start with 88 or 89.

4. Quality: As for how different the taste and texture of L'Oréal made in Indonesia is from that at the counter, this is a matter of opinion. Many buyers have gone to the counter to compare. Some buyers have been using L'Oréal products made in Suzhou before. Some buyers feel that there is no difference in taste and texture, and some feel that the taste of Indonesian products is stronger. Although they are produced in different places, the basic formula is the same, so the quality is the same. However, cosmetics are affected by different geographical environments and temperatures, so it is normal to have slight differences. Just like the butter produced in the United States and the butter produced in the United Kingdom are not exactly the same, there are also differences between Maybelline produced in the United States and Maybelline produced in China.

5. Price Regarding price, the price of Indonesian products is indeed cheaper than that of Suzhou, but even if it is cheap, there is a limit. For example, L'Oreal Water Essence has appeared online for 40 yuan, and the counter price is 110. Yes, it’s not even 40% off. This price must be fake. Because the product channels of domestic counters are very strictly controlled, relatively few counter products can be sold online, and the price discount is not very low, about 70-20% off. There are also some products that cannot be put on the counter due to various reasons (such as no packaging box, printing defects, employee welfare products, etc.) and flow into the Internet. The discounts for such products will be relatively low. Products with intact packaging will generally be priced at no less than 50% off the counter price. If the price is lower than this, be careful to identify them. Of course, price is not the only criterion, and everyone must make a comprehensive judgment based on other aspects. I believe that now everyone can distinguish the authenticity and avoid buying fake products based on the product packaging, batch number, barcode and price.