DIADORA comes from Greek, which means "by virtue of talent". Maybe you remember diadora's classic Tadpole Mark.

Founded in 1948, as a leading Italian brand in Europe, it has been among the world famous sports brands for more than half a century. ?

Diadora has created countless classics in its glorious history of more than 60 years: Italian powerhouse Rome, famous star roberto baggio, Verriere and many other world-renowned athletes, and Corina, the best referee in world football, have all signed or sponsored Diadora.

Today DIADORA, as always, inherits excellent quality, brings fun to people who love sports and enjoy high-performance products, and fully interprets the legend of Italian national treasure sports brand China. ?

Diadona always insists on enjoying DIADORA's sportsmanship and life proposition with customers. Let customers be familiar with the trends of world sports stars, like sports and leisure lifestyle, work with full passion and always convey the spirit of healthy sports.

Extended data:

1948 the founder of Diadora brand, the young Maxillo Daniel, turned from buying and selling shoes to starting his own shoemaking career.

1955 DIADORA began to produce hiking shoes, and excellent products made the company a well-known brand in the Italian market.

1960 skiing has become a popular sport. Daniel once again seized the market opportunity, successfully entered the ski shoes and leisure shoes market after skiing, and adhered to his consistent style, taking comfort, professionalism and durability as the first standard.

1965 DIADORA began to launch running shoes and immediately entered the tennis shoe market.

1970 in a period of sports competition fever, DIADORA made her sneakers more advanced in technology through cooperation with many champion players, such as Vera, Moses and tennis legend bjorn borg. And immediately launched the famous "Golden Knife Borg" shoes.

1975 Diadora began to enter the football project, which was supported by the famous Bettega in football at that time and provided many opinions, laying the foundation for Diadora to enter the football.

The Italian national team sponsored by Diadora won the 12 World Cup in Spain.

1988 DIADORA's global expansion extends to the American and Asian markets, selling tennis shoes and jogging shoes.

1990 Van Basten, Becker and other world-renowned sports stars have become the image spokespersons of DIADORA.

1998 DIADORA and INVICTA merged to form DIADORA—INVICTA Group, becoming one of the largest footwear and sportswear manufacturers in the world.

In 2000, Baggio, Keane, Vieri, Inzaghi and other world-class stars signed up to join Diadora.

In 2002, DIADORA's revolutionary new shoe-making technology "Axeler" came out.

In 2003, Serie A powerhouse Roma Club signed a contract to join Diadora's "One of Eleven" promotion plan.

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