Take this year's hit drama Ode to Joy as an example, the trademark of Ode to Joy immediately attracted many people's attention. But the trademark Ode to Joy has already been registered. So many entrepreneurs have obtained the trademark of Ode to Joy by purchasing. At present, 29 kinds of trademarks and 3 kinds of trademarks of Ode to Joy have been sold, and 3 kinds of flower buds have been sold. There are many big-name trademarks similar to Ode to Joy, such as Miyue, Lu Xiaofeng, Lyu3 bu4 and Huabai, which shows that many enterprises attach great importance to trademarks. Trademark, as an intangible asset, is the link for enterprises to convey brand value, and it is also the only way for enterprises to protect their rights and use rights. The early investment in trademarks, the late return will be immeasurable. As we know, the value of a trademark generally depends on its name. If the trademark name has a certain degree of communication and popularity, then the trademark will naturally rise. We should choose a trademark that is suitable for product positioning and easy to spread, which will be more conducive to our brand packaging. Therefore, the value of a trademark will also vary greatly because of its name. For example, a 2-3-word trademark will be more expensive than a 4-5-word trademark, and the English standard will be more concerned, and the trademark with a certain popularity will be more valuable. Like the previous "iPad" trademark, Apple spent 6 million dollars to buy it back. For many people who pay attention to big-name trademarks, Bajie summed up two points: big-name trademarks have a certain popularity, which greatly reduces the cost of brand promotion, and trademarks themselves have strong self-communication, which is more conducive to the sales and promotion of products and to the creation of well-known trademarks by enterprises. Big-name trademarks are not easy to register, and it is difficult to own. Generally, they need to be purchased at a high price. They are ready-made R trademarks, and you can own good trademarks without taking too many risks.