Goldlion is a mid-range brand.

The Goldlion brand originated in Hong Kong, China, and was founded by Dr. Zeng Xianzi, a famous patriotic and charity ambassador. Goldlion (China) Co., Ltd. was founded in 1990. It started from tie production and has been working hard for more than 30 years to create a brand for Chinese men with taste. The company owns two major brands: Goldlion formal wear and business casual and Goldlion fashion and leisure.

The cultural power of the Goldlion brand runs through the business philosophy of the operator, the appearance design and packaging of the product, the emotional advertising slogans, and the cultural atmosphere in promotional activities, etc.

It should be said that the cultural foundation of the Goldlion brand is deeply imprinted on the excellent cultural traditions of the Chinese nation from the business philosophy of "diligence, thrift and integrity" that its founder, Mr. Zeng Xianyang, has always adhered to. Diligence can make up for weakness, frugality can sustain business, and honesty and trustworthiness are the foundation for long-term trust from consumers, enabling Goldlion to achieve sustainable operations and create a famous brand foundation.

Goldlion's business philosophy of "honesty" and "trustworthiness" is mainly responsible for implementing Mr. Zeng Xianzi's business ethics of "not doing deceptive business" for 28 years. This is specifically reflected in the pursuit of product quality and quality, perfection and meticulousness. Always give consumers the confidence that when they buy Goldlion, they are enjoying high-quality and exquisite products.