1929

Chow Tai Fook’s first gold store was founded by Mr. Zhou Zhiyuan on Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook was mainly engaged in traditional gold jewelry.

In 1931

Due to the outbreak of the Civil War and the Anti-Japanese War, Chow Tai Fook Bank gradually moved from Guangzhou to Macau. Chow Tai Fook's first franchise store in Macau is at No. 28 Xinma Road, Macau.

In 1939

Chow Tai Fook opened the first branch in Hong Kong at 148B Queen's Road Central, Central.

In 1956

Chow Tai Fook was officially taken over by Mr. Cheng Yu-tung. In this year, he pioneered 999.9 pure gold jewelry, which has become the Hong Kong standard for gold quality in the jewelry industry today.

In 1960

Chow Tai Fook broke through the capital structure model of the ancient gold shop and established Chow Tai Fook Jewelry and Gold Co., Ltd., which expanded from a single gold business to a jewelry business, becoming the earliest gold industry in Hong Kong. Ltd. At the same time, Chow Tai Fook boldly abandoned the old format of gold shops and branches, expanded the company's business with modern chain store management methods, and put the "customer first" marketing concept into full play, winning a wide and good reputation in Hong Kong.

In 1964

Chow Tai Fook invested in and opened a diamond cutting factory in Johannesburg, South Africa, which was responsible for diamond cutting and polishing processes to ensure product quality. As a result, it obtained the distribution patent rights of De Beers, the world's largest diamond rough producer, and later became one of the 125 internationally authoritative diamond traders of De Beers (now DTC Diamond Sales Center) around the world (now Filtered to 84). Mr. Cheng Yutong, the operator of Chow Tai Fook, is also known as the "Jewelry King" of Hong Kong.

In 1984

The Hong Kong government legislated gold products and stipulated 999.9 pure gold pioneered by Chow Tai Fook as the color content standard for pure gold jewelry. Since then, consumers can buy their favorite gold jewelry with confidence and pleasure. The gold market has flourished, and the method of making jewelry using 999.9 pure gold has been widely adopted by the industry in Hong Kong.

In 1990

Chow Tai Fook decided to set a "fixed price" based on cost plus reasonable profit, so that all consumers can enjoy the treatment of buying jewelry at a reasonable price, truly guaranteeing their interests. The “fixed price” policy is of great significance in changing the pricing chaos in Hong Kong’s jewelry retail industry. Nowadays, the term "fixed price" is not only imitated by businesses in the industry, but also appears frequently in real estate and department stores. It has become another synonym for "genuine goods at a reasonable price".

1998

Chow Tai Fook’s first domestic specialty store was opened in Jianguomen Guiyou Shopping Center in Beijing. The opening of this specialty store is a milestone for Chow Tai Fook in developing the domestic market. Since then, Chow Tai Fook's domestic business has entered a period of rapid development.

2001

Chow Tai Fook held the "Bright Star Charity Night, Chow Tai Fook Charity Jewelry Auction Fundraising Event" in Dongguan, Guangdong. Chow Tai Fook took out the jewelry worth more than 10 million collected over the years and held an auction that night. All the proceeds from the auction were donated to Project Hope to support out-of-school children. This charitable act reflects Chow Tai Fook's concern for society.

2002

Chow Tai Fook’s 100th domestic specialty store was opened on Beijing Road, Guangzhou. More than sixty years ago, Chow Tai Fook moved out of Guangzhou due to the war. Today, Guangzhou, the founding place of Chow Tai Fook, has once again witnessed her leap. One hundred means perfection, and it is also a new starting point. On the day of the opening of the store, Chow Tai Fook director Huang Shaoji put forward the slogan "surpass one hundred and create new heights". In the same year, Chow Tai Fook, as the only jewelery brand, ranked among the "Top Ten Famous Brands in Hong Kong".

2003

The "2003 Gold and Jewelry Consumption Survey" jointly held by "China Gold News" and Beijing Gold Economic Development Research Center showed that: Chow Tai Fook has become the most popular brand in mainland China. The brand with the highest brand recognition in the jewelry industry.

Chow Tai Fook Enterprise Group is undoubtedly the biggest winner in China's jewelry industry in 2003.

In 2004

Chow Tai Fook held a grand celebration of the 75th "Diamond Jubilee" year, and at the same time launched a new double "C" brand logo, which showed that Chow Tai Fook has a stable goodwill and At the same time, it has the characteristics of creativity and fashion; it marks that Chow Tai Fook has entered a new era of perfect combination of classics and fashion.

2004

Shanghai Jiuguang Department Store, the 200th Chow Tai Fook store in China, was grandly opened in Jiuguang Department Store in Jing'an District, Shanghai. In December of the same year, Chow Tai Fook opened its first specialty store in South Korea in Seoul, South Korea.

2005

Chow Tai Fook’s 300th store in mainland China grandly opened in Shenyang. In the same year, the "Chow Tai Fook" trademark was recognized as a "Well-known Trademark in China" by the Trademark Office of the State Administration for Industry and Commerce.

2007

As of today, Chow Tai Fook has opened more than 600 branches across the country.