Brand is the foundation of an enterprise, quality is the source of brand survival, and innovation is an important means for Tongfu brand sublimation. Tongfu put forward the business idea of ??"brand winning" early on, thus formulating brand strategic goals and implementation methods.
1. Trademark registration has a long history: the "Tongfu" trademark was registered as early as 1996, laying a good foundation for the future success of the "Tongfu" brand. In 2010, the "Tongfu" trademark was recognized as a "well-known trademark in China" by the State Administration for Industry and Commerce, and the Tongfu bowl of porridge was rated as an "Anhui famous brand product" by the Anhui Provincial Quality Supervision Bureau; the Tongfu bowl of porridge was patented by eight national units. Rated as "the most influential brand in the porridge industry".
2. Implement the famous brand strategy and create the first brand of bowls and porridge in China: Since the creation of the Tongfu brand in 1993, the company has determined its brand management philosophy and attached great importance to brand building, from product style and quality to terminal image. , brand promotion, and always implement the concepts and ideas of brand management.
In order to develop the Tongfu brand, the company actively implements the famous brand strategy. After winning the "Anhui Province Famous Trademark" in 2009, the company has successively won the "Wuhu City Famous Trademark", "China Famous Brand", "China Famous Brand" Well-known trademark", "Anhui famous brand product" and other honors.
At the same time, the company has established a special legal department to organize a number of marketing activities to promote the reasonable use of Tongfu trademarks, rights protection of trademark use and avoidance of infringement every year, combined with marketing and sales.
The company also actively participates in various exhibitions organized by the government, such as the National Agricultural Products (Shanghai) Trade Expo, Anhui (Hefei) Agricultural Industrialization Fair, etc., to expand Tongfu's brand awareness.
3. Establishing and improving a high-quality after-sales service system is the guarantee for brand building: a customer service department is established to be responsible for improving customer service quality
The company provides after-sales services to various regions across the country from time to time every year The sales staff at each point are trained in after-sales service expertise to ensure that they can provide dealers or consumers with convenient and thoughtful after-sales service at any time. The company's senior management regularly conducts return visits to customers through telephone communications, order meetings, dealer meetings, etc. to understand and effectively absorb product suggestions, improve the products, and promote the mutual growth of both parties.
4. Cultural construction. In 2010, Tongfu Company invested in building the country’s first Chinese Porridge Culture Museum, and invited Chen Changzhi, Vice Chairman of the National People’s Congress, to inscribe the “Chinese Porridge Culture Museum” and visit Tongfu to unveil it in person; Tongfu The company also established the China Porridge Research Institute and invited Zhou Tienong, Vice Chairman of the National People's Congress, to inscribe the "China Porridge Research Institute" and visit Tongfu to unveil it.
The company collaborated with domestic industry experts and scholars to compile the "Chinese Porridge Ceremony" with more than 1 million words, and successfully held the first Chinese Porridge Culture Summit Forum. Through cultural construction, it has created a nationally influential , the theoretical position that leads the development of China's porridge industry and promotes the sustained, stable and rapid development of the entire porridge industry.