Red Bull beverage is a beverage that has become popular all over the country. Of course, the trademark that is popular all over the country cannot escape the dispute of trademark infringement. This may be a cross-border trademark dispute case, and it has continued. It's been a long time, but there has been new progress recently.

Regarding the dispute over the ownership of the "Red Bull Series Trademarks", on January 5, both parties to the lawsuit, namely Red Bull Vitamin Beverage Co., Ltd. and Tencel Pharmaceuticals and Health Care Co., Ltd., confirmed to the Economic Observer Network reporter that the Supreme Court's " The final judgment was made on the dispute over the ownership of the "Red Bull Series Trademark". The verdict was to reject the joint venture's appeal and uphold the first-instance judgment issued by the Beijing Higher People's Court on November 25, 2019.

The trial results of the Beijing Higher People’s Court on November 25, 2019 showed that it rejected Red Bull Vitamin Beverage Co., Ltd.’s request to the court to confirm that Red Bull Vitamin Beverage Company has the legal rights and interests of the owner of the “Red Bull Series Trademarks” and requested Thai Tencel is required to pay all advertising expenses.

The Supreme Court’s recent final judgment upholding the first-instance judgment means that China Red Bull will no longer be able to use the “Red Bull series trademarks” in the future. Regarding the verdict, China Red Bull told a reporter from the Economic Observer Network:

“Based on the errors in the first-instance judgment, the second-instance court still failed to clarify the agreement between Thai Tencel and China Red Bull during the contract and cooperation process. China Red Bull will carefully study the second-instance judgment and use all possible legal remedies, including applying for retrial and filing a protest, to safeguard its rights and obligations in accordance with the law. Legitimate rights and interests."

In addition, the company emphasized that the second instance judgment did not involve the "Agreement" (50-year agreement) signed by China Red Bull and Thailand's Tencel on November 10, 1995. , the dispute over the agreement is still under separate hearing in other courts.

This trademark dispute case has been going on for a long time, and the trial has not been completely concluded, which shows how many things are involved. The longer the handling of trademark dispute cases continues, the more likely it will become complicated, not to mention that the products under the trademark are so popular across the country. However, for now, it is a pity that China Red Bull cannot use the "Red Bull series trademark" after the judgment.