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Corporate profile of Joyoung Co., Ltd.

Joyang continues to expand in the field of small household appliances, new products emerge one after another, and the market scale continues to expand. Now Joyoung's main products include more than 100 models in seven series, including soybean milk machines, induction cookers, food processors, juicers, boiling water cookers, purple clay cookers, and electric pressure cookers. At the same time, it has also developed specialized Commercial soymilk machines for hotels and office buildings have opened up new market space. Among them, Joyoung soybean milk machine has become the number one brand in the industry, with a market share of more than 80%; Joyoung induction cooker has a domestic market share of more than 10%, ranking second in the country in sales; cooking machine juicer has a domestic market share of more than 30% %, ranking first in the industry; purple clay pots and boiling water pots have also occupied the second position in the industry. Joyoung's products now cover more than 30 provinces, municipalities, and autonomous regions across the country, and are exported to more than 20 countries and regions including Japan, the United States, Singapore, Indonesia, and Thailand

Brand, marketing, and technology are Joyoung’s three major competitive advantages. Joyoung Soymilk Maker has firmly occupied the position of the number one brand in the soymilk maker market. In 2007, Joyoung's soymilk machine was awarded China's Famous Brand Product, and its induction cooker was awarded the title of National Inspection-Exempt Product. In 2006, Joyoung's trademark was awarded China's Well-known Trademark. In the same year, Joyoung's soymilk machine, juicer, and cooking machine products were approved by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. Rated as a quality inspection-free product. With its unique strategic vision and advanced business philosophy, the company has gradually established a marketing system that is ahead of its peers. The company now has 450 first-level dealers, its marketing network covers more than 270 prefecture-level cities and 2,000 county-level cities across the country, and has more than 20,000 retail terminals. R&D is the core competitiveness of Joyoung. Joyoung currently has more than 100 national patents. It has established an efficient R&D system in the development of the company and strives to build the company's R&D center into the world's leading R&D base for healthy kitchen small appliances.